On the afternoon of January 12, 2018, supported by Guangdong Intellectual Property Office, sponsored by Guangdong Intellectual Property Research Institute, organized by Guangzhou Science and Technology Service Association, "Technology Innovation and Intellectual Property Protection in the Cultural and Creative Fields of Guangdong Province" training session co-organized by Aswen Tong - Press release agency and Guangzhou South China Intellectual Property International Exchange Center was held in Yangcheng Creative Park, Tianhe District, Guangzhou. The training session invited Li Changhui, Deputy Chief engineer of Guangzhou Urban Planning, Survey and Design Institute, Li Anjing, founder of Guangzhou Yu 'an Information Technology Co., LTD., Xie Lean, director lawyer of Guangdong Anguo Law Firm, and Jia Nannan, director of Wenyang Laboratory of Guangzhou Zhiwu Folk Art and Design Research Center, as keynote speakers. Huang Yuxia, executive Deputy Secretary-General of Guangdong Intellectual Property Research Institute, presided over the meeting. More than 60 participants from enterprises, institutions, universities, research institutes and intellectual property service institutions in the field of cultural creativity in Guangdong Province attended the training.
At the meeting, Mr. Li Changhui delivered a report titled "Key Technologies and Applications of laser multidimensional reconstruction and protection of classical gardens". Through the exposition of innovative research and development methods of surveying and mapping technology, combined with the analysis of practical cases, he taught his valuable experience in the application of new technologies in the field of surveying and mapping of classical gardens architecture. General Manager Li Anjing delivered a report with the theme of "Revitalizing Cultural Heritage Resources -- Protection and Inheritance of Cultural Heritage Based on spatial information Technology". Through analyzing the current situation of domestic cultural heritage resources, the application of cutting-edge technology to revitalize cultural heritage and the digital technology of cultural heritage protection, In a simple way, it explains the integrated solution of data collection, result processing, platform release, creation and development of the museum's cultural relics. Xie Lean, a lawyer, made a report entitled "Mining, application, Application and protection of intellectual property in the field of cultural and creative industries", explaining in detail the characteristics of patents, trademarks and Copyrights in the field of cultural and creative industries, the types of intellectual property in the field of cultural and creative industries and the significance of intellectual property protection for the development of cultural and creative industries. Jia Nannan shared the theme of "Folk Art and Design -- Creative Model of Intellectual property Culture D47". Based on tens of thousands of pieces of physical collections collected by "Zhiwu * Folk Art and Design Research Center", from an aesthetic perspective, combined with hundreds of types of collections covering dozens of ethnic groups, he explained patterns, crafts, materials, shapes and color matching, and sorted out aesthetic styles of different regions and periods. To establish a diverse pattern system - the gene bank of beauty. By combining folk art and design, multiple cross-boundary creation experiments are carried out to regain the beauty of scattered and broken traditions, and a new relationship is sought between traditions and current objects.
Through this training, participants can improve the innovation and research ability of enterprises, implant the gene of intellectual property culture into products, and increase the connotation of products. With creativity and design, new products and services are formed, cultural value is reshaped, innovation path is clarified, intellectual property risks are avoided, intellectual property planning and layout ability is improved and a deeper understanding is gained, research and development efficiency is improved, high-end breakthroughs are accelerated, and sustainable and healthy development of high-tech cultural and creative fields in our province is promoted.
