The Asia Pacific Beauty Fair, the most prestigious beauty event in the Asia Pacific region, came to a close on November 17. As the biggest annual feast of the cosmetics industry, here gathers the world's most cutting-edge new technology in the field of beauty industry. With more than 2,800 international exhibitors representing the entire supply chain of the beauty industry, the exhibition is once again a new wave of beauty industry. It is reported that the Hong Kong Asia Pacific Beauty Fair is more successful and perfect than in previous years, and the number of exhibitors also reached the largest number in previous years.
Guangzhou Hua Antang Biotechnology Co., LTD. (hereinafter referred to as Hua Antang), as the leading ODM and OEM enterprise in the field of personal care, is also invited to participate in the Asia Pacific Beauty Exhibition. This exhibition is an important step to realize the global strategic layout of Hua Antang. Since its establishment, the company is committed to integrating the world's best resources, focusing on the research, development and production of the best quality personal care products, force for the pursuit of fashion, health, beauty of the global consumers to provide high-tech, high quality, effective products. At present, with a strong one-stop service system, Hua Antang products have been sold in China, Japan, Hong Kong, Thailand and other countries and regions. In recent days, it has aroused the fanatical pursuit of countless global professional purchasers and received nearly 400 intended orders from all over the world.
Booth display: Two "unique"
Throughout the exhibition, all the makeup booths tend to be flat display, while Hua 'an Hall adopts a unique 360-degree all-round three-dimensional column array display, which dominates the audience. In addition, the clear and simple display style of the skin care area, coupled with the only 3-meter-long HD LED wall in the hall, is full of dominacy. The style of the whole booth fully reflects the professional flower Antang engaged in biotechnology, smart and cool effect attracts many buyers from all over the world to come to consult and negotiate.
Unique 360-degree three-dimensional column array display, force the audience
The only 3-meter-long HD LED wall in the stadium is very domineering
Ace products: segmented product market focus on energy
With a forward-looking product segment, after months of market research, research and development testing, combined with the analysis of the audience and skin sensation, Hua Antang team focuses on skin problems of all ages. Finally, "RELIEF- 'No Addition' barrier repair series", "ACNES CURE- Acne Removal Series" and "BALANCING" were developed and produced FORCE- Professional Makeup Remover Series ", "ROE- Arctic Caviar Extreme Repair Series" and "MENTRIX- Men's Series" are six personal skin care lines. In the exhibition area, visiting purchasers can not only experience the new technology and new products, but also professional product research and development personnel on-site explain the product principle, analyze and compare the advantages of products, fully demonstrate the innovation of Hua Antang in product raw materials, formula, ingredients, functions and other aspects, further laying the forefront position in the field of personal skin care.
6 new skincare products in 2018
At the same time, the makeup series on display in Hua Antang focuses on three categories of lip makeup, magic blush and flawless base makeup with the fastest growth rate in the market. Each category fully highlights the product color flexibility, coloring and convenience. With rich and changeable tone, light and smooth texture, enter the international market.
Lip products moist and color, moist but not greasy, brilliant but not dry, to create full lip contour and gorgeous color, make lips more plump. Water clear powder base: light and thin texture, moisturizing skin; Rich and moisturizing liquid foundation: nourishing, moisturizing and concealer.
The above picture shows the unique value-added service project of Hua Antang, which can be customized for the brand with diversified medium sample packaging with changeable shape, good sealing and portable.
Many buyers experienced the new products, have praised. Instead of buyers' evaluation of makeup series is moist not pull dry, strong sense of experience, color and natural; The skincare line was described as having safe and unique ingredients, great skin feel and great efficacy. Through products, Hua Antang conveys cutting-edge beauty and skin care technology and new beauty and skin care concept to buyers around the world, so that consumers can improve the acceptance value of products, which is undoubtedly one of the highlights that buyers pay attention to.
New skin care and makeup products attract many buyers are eager to try
Team strength: professional focus, create miracles
As a cosmetic industry chain enterprise integrating "research and development, design, production, supply and promotion", Hua Antang has 7 international standard research and development innovation platforms and a number of national core patents at present. In-depth cooperation with the world's top scientific research experts, has created a technical innovation team composed of more than 100 domestic and foreign scientific research experts. On the one hand, its professional and huge marketing management team can quickly understand the core demands of consumers and develop faster and updated product planning schemes. On the other hand, Hua Antang also focuses on global excellent resources, fully excavates and gives play to resource advantages, and establishes product research and development and production bases in the United States, Switzerland, Japan, Germany, Southeast Asia and other regions.
Future: Brand delivery, going global
Think globally, don't stop there. At present, Hua Antang has reached strategic cooperation with many well-known chain brands in China, Hong Kong, Macao, Thailand and other places. Diversified channels are fully rolled out, and the sales network covers many countries and regions around the world. All this undoubtedly reflects the determination and confidence of Hua Antang to conquer the global market with better products and more connotation of brand culture.
