On November 10th, the "Opening Moji Moment" and "Yanghe Moji" new product launch conference was held in Nanjing. Hundreds of distributors and media celebrities from all over the country gathered together to witness the launch of the innovative product "Yanghe Moji". Ms. Lin Qing, vice president of Yanghe Stock, attended the conference.
This conference focused on unveiling the strategic significance, product concept and brand spirit of "Yanghe Wuji", and held the first set of Yanghe Wuji limited model auction at the new product launch site.
New opportunity, new liquor, new marketing
Ms. Lin Qing, Vice President of Yanghe Shares, delivered a speech
At the press conference, Mr. Lin pointed out that Yanghe has been in the Internet, in the business model innovation, spare no effort to explore and try, the new retail channel to test the water, is Yanghe "innovation driven" under the key layout of one of the channels. The "micromolecule · soft" product -- "Yanghe Wuji" launched for the new channel is also a major breakthrough in grasping the consumption trend and promoting technological innovation, which is more in line with the trend of healthy drinking and rational drinking of consumer groups. At the same time believe that "Yanghe Wuji" as a product for Internet social groups, will be able to become the most influential and communicative good products in the community economy.
The first set of "Yanghe Wuji" sold at a high price!
The highlight of the conference site is the auction of the first set of products of "Yanghe Wuji". This set of "Yanghe Wuji" is not only the first set of products produced on the production line, but also the limited model with the autograph of the national wine master teacher Zhu Fanggang, whose collection value is extraordinary. After a fierce bidding process, the first set of "Yanghe Wuji" national wine master signature was auctioned at 188,000 yuan, the scene atmosphere lit up instantly. Although "Yanghe Wuji" first appeared on the market, it is still well received by many consumers and franchisees. Whether it is the appearance level of the bottle body, or soft wine body, it makes the audience love it, and creates an excellent performance of attracting more than 2000 people within 20 days. The healthy drinking concept conveyed by "Yanghe Wuji" and its chivalrous feelings of "feeling and righteousness" are also in line with the current trend of liquor consumption market.
National Wine Master Signature Limited Model "Yanghe Wuji"
It is understood that "Yanghe Wuji" is one of the micromolecular wine series developed by Yanghe over the past five years. It has the characteristics of more trace ingredients, rich health factors, softer taste, faster metabolism and faster sobriation. The first batch of Yanghe Wuji is 500ml, with an official listing price of 328 yuan and a retail price of 258 yuan for new retail channels. "Yanghe Wuji" bottle chivalrous and gentle, chivalrous bone reflected in the design of the glass bottle, Wuji logo on the red reflects the blood of Yanghe.
Big names gather at the new product launch event
As a strategic product of Yanghe, the new product release conference of "Yanghe Wuji" gathered big names from various industries, in addition to Ms. Lin Qing, Vice president of Yanghe Stock, Mr. Wang Yang, Internet Center of Yanghe Stock, Mr. Zhu Fanggang, master of Chinese liquor, Mr. Dai Yunlin, expert of liquor product design, Mr. Li Shuangyang, chairman of Jiangsu Young Calligraphers Association (inscribe of "Wuji"), Mr. Gong Wenxiang, an e-commerce opinion leader, and Mr. Guo Junfeng, operator of "Yanghe Wuji" project, all attended the press conference.
At the conference site, Mr. Dai Yunlin and Mr. Li Shuangyang told the design concept of Wuji products and the story of Wuji inscription. Mr. Gong Wenxiang, a big e-commerce player and Mr. Guo Ling, the first person in the transformation of traditional enterprises, shared the trend and opportunity of new retail channels enthusiastically.
On November 10th, the new product launch conference of "Yanghe Wuji" was successfully held, which stems from the continuous efforts of the team behind the scenes, the trust and support of consumers and franchisees, and the innovation of the enterprise's strategic thinking. Forward for the dream, Yanghe Moji, sentient and righteous!
