On December 20th, sponsored by China Real Estate Index System, China Property Service Price Index System, China Decoration and Materials Index system, and undertaken by Fangtianxia and China Index Academy, the 14th China Digital Real Estate Festival was held. Li Qi, president of Huannai, was invited to participate in this activity. At the same time, Huannai won the honor of "Top 100 value buildings preferred home brand".
With the theme of "How to build the artificial intelligence ecology of real estate marketing", this conference invited the leading expert representatives in the real estate field such as China Index Academy, Fangxianxia, Microsoft and Jingdong, as well as more than 300 entrepreneur representatives in the real estate and home field, Internet opinion leaders and investors to gather together. In-depth discussion and exchange were conducted around digital real estate economy, frontier technology, artificial intelligence and scene marketing. Li Qi was interviewed by Fangtianxia reporters and shared her experience and experience of participating in this activity.
2017 for the real estate industry is a downward trend, the home industry has also had a direct impact. In the face of this impact, Li Qi said in an interview, the national regulation policy and the government's fine decoration, vigorously improve environmental protection and other measures will eliminate a number of backward production capacity of enterprises, but in the process of survival of the fittest can take advantage of the trend of home furnishing enterprises will stand out. In the past, the channel mode and industrial chain relationship built by Huannai were partial retail, and the integration ability of supply chain and standardization of construction had not been formed. Now, Hua Nai household will also respond to changes facing the direction of the impact of the assembly.
Current consumers are still focused on personalized decoration, rather than standardized hardcover. In terms of meeting the individual needs of consumers, many links of Huannai still need to be refined, which not only requires the restructuring of the internal organization and business process of the enterprise, but also needs to improve the information system and information management level of the relevant internal management.
As a well-known brand in the home furnishing industry, Huanai has been committed to achieving a better life for more families. With intimate service and high quality products, Huannai home furnishing has become the preferred brand for many consumers when decorating. In this conference, Huannai won the title of "top100 residential value preferred home brand" is well deserved. Next, Huannai will provide consumers with more comfortable home decoration experience, with more excellent products and services, to achieve higher brand value.
In 2017, Huannai made internal changes actively in the face of changes, gradually transforming from a traditional material distributor into a large home supply chain service provider. In 2018, Huanai Home Furnishing will actively change the growth mode, seek a new development path in the reform, and welcome a new future.
