Recently, Xingsu interactive inspirational experience program Xtreme Challenge 3, co-promoted by Youku and Huanai Home Furnishing and premiered on the whole Internet, is on the air. This is the first cooperation between Huannai Home Furnishes and Youku video website. Huannai Home Furnishes uses the famous variety show "Extreme Challenge" played on Youku platform as the carrier to carry out brand transmission, and Youku member clips are broadcasted simultaneously in Huannai Home Furnishes stores, and the two join hands to form mutual benefits. It is reported that the olive branch to the Internet platform, the purpose is to better promote the brand, vigorously develop online as the mainstream brand strategy, the follow-up will strengthen the Internet platform brand promotion and publicity, to achieve the combination of online and offline, in order to attract more traffic and brand attention.
In the programs already on the air, "Men Gang" goes deep into the masses to experience the work of ordinary people, visiting Foshan and Hong Kong to explore traditional Chinese culture, full of positive energy. As partners, Huannai and Youku also closely follow the footsteps of the program and jointly promote the extreme positive energy of the program to pay tribute to the workers around them. On July 28, the "Discover Extreme Workers" campaign, in which Youku teamed up with Zhang Yixing to find workers around him, attracted a large number of Internet users. The official wechat account of Guangming Daily also paid attention to the event, calling on netizens to join in.
Zhang Yixing pays tribute to workers: There is no ordinary work in a profession, and there is no ordinary
As an interactive and inspirational experience program, Extreme Challenge has always focused on social hot spots or historical background. In the first episode of the program, six MCS, Huang Bo, Sun Honglei, Huang Lei, Luo Zhixiang, Zhang Yi and Wang Xun, experienced the work of a variety of ordinary workers, such as milkman, car washer and sanitation worker. For all its challenges, FHM has a deep respect for the working man. Zhang Yi has posted a tribute to the extraordinary people around him and to every extreme worker.
The purpose and content of this program coincides with the brand concept of Huana Home Furnishing. Huana Home Furnishing is an enterprise that takes "service" as the first product. All employees abide by the "7S service system", stick to their jobs, and strive to provide the most sincere service to every consumer, providing consumers with "immediate and desirable" solutions to household problems. They, like the workers on the show, are respectable and lovable members of society.
Focusing on the development of network market, Huanai will cooperate with multiple platforms
With the development of the Internet, Huannai home Furnishing expands its brand awareness with the help of the development of the Internet, so that more users have a deeper impression and favorable impression of Huannai service. Through the cooperation with Youku, the combination of online and offline, resource exchange and other cooperation, Huanai Home Furnishing expresses full confidence in the future development, and brings better products to the majority of consumers while constantly improving the service and quality. It is understood that "Extreme Challenge" is the first cooperation project of Huannai at present, and it will further cooperate with Youku in the future.
Huanai Home Furnishing was founded in 1993, is the leading domestic quality home furnishing service provider, long-term commitment to provide consumers with one-stop home furnishing solutions. Huanai Home Furnishing operates domestic and foreign first-line brand home furnishing products, and has built a service system with the core of "direct supply of famous products, exclusive customization and worth-free service", with more than 1600 terminal stores all over the country. At the present stage, the focus of Huannai Home Furnishing is to upgrade consumption, change the mode of single store sales and single product, and develop buyer economy, so as to help users select products, purchase the whole industry, and realize one-stop online and offline shopping service.
In the near future, Huannai will continue to deepen cooperation with multiple platforms, provide consumers with convenient, comfortable and personalized home shopping experience, combine online and offline shopping mode, and rebuild high-quality and cost-effective home brand.
