In 2018, Shenzhen International Gold, Jewelry and Jade Exhibition (Shenzhen Jewelry Exhibition) will be 16 years old, it will be different. For the organizers, this is the age of "my family's young adult", "young" is ready to embrace the change, into full and open adolescence. For young people, this kind of "seeking change" is the requirement of the industry and The Times. In these 15 years, the industry has been a thousand miles a day, but also plummeted, we have learned a truth: only change is eternal. Fifteen years on, what changes have you seen or experienced in your industry? 15 years ago, what were you. doing?
Industry: After 15 years, it has entered a period of transformation, upgrading and adjustment
15 years ago, the total sales of jewelry in our country was not more than billions of years. Fifteen years later, that number has grown sixfold.
Fifteen years ago, for most Chinese, jewelry was a "luxury" consumer item, reserved for weddings and anniversaries. At that time, a survey showed that among the options of the price acceptable to consumers for jewelry, 67% of them chose less than 2000 yuan, which is already a month or even two months 'salary for many people. Only 0.5% of people can spend more than 5,000 yuan on jewelry.
Fifteen years later, the streets are dotted, if not dotted, with jewellery shops. Jewelry has already become a common ornament in People's Daily life, jewelry possession is far more than one piece. In the case of rings, the popularity of folded wearing has made it impossible for humans to use ten fingers.
Fifteen years ago, the industry entered the fast track of development, and the public awareness of jewelry was initially cultivated.
Fifteen years later, people have been able to take off their heart about e-commerce and micro business, and buy jewelry. They care more about design than material, and even go into design. They ask more "Can the style be more fashionable?" "Can I put my ideas into the design?"
In the past 15 years, with the development of The Times and social economy, the jewelry industry has experienced a peak, entered a trough, and then ushered in a long recovery period, which is also a period of adjustment. Enterprises in the industrial chain occasionally fall into confusion. Now, the annual jewelry exhibition, is not the same? Today's jewelry exhibition reflects a trend of the industry. From ignoring the pain points of the industry in the past, we take the initiative to meet the challenges today. A large number of enterprises start to innovate vigorously, and there are many new technologies, new models and new products, which are the requirements of The Times under the reform of the supply side, but also necessary innovation in the adjustment period. The fair noticed these new changes and decided to take advantage of them by integrating these new resources.
Shenzhen Jewelry Exhibition: I am changing, because you are changing
Mr. Tan Jie, head of Shenzhen Jewelry Exhibition, often communicates with major jewelry enterprises. He observed that these enterprises in all links of the jewelry industry chain, including technology, mode, material, new things emerge endlessly, and will disappear after a while.
"This is a period of adjustment, but also a period of change and development. The jewelry business is really tough these years. From raw materials, manufacturing, terminal retail have come to a crossroads. The same is true for jewelry exhibition. We think about what help we can provide for the transformation and upgrading of the whole industry. We believe that we have the responsibility and obligation to share the worries of the industry. Therefore, Bo Wen chose to change, Shenzhen jewelry Exhibition decided to embrace change. Shenzhen Jewelry Fair 2018 has changed from image to theme. Based on the whole South China region, Bo Wen hopes to provide all the sustainable development elements needed for enterprises to transform and upgrade, and create an innovative resource platform. What enterprises want, we are responsible for professional resource promotion."
So, what are the advantages of Bowen to make such a comprehensive platform? "If you want to build a platform, you can't do it without data and experience accumulation, and you can't do it without systematic services," Tan said. Platforms won't do it on their own. But as we all know, Bowen's biggest advantage is years of exhibition experience, rich data and industrial resources in many places in the world, with exhibition, B2B vertical network, media and other comprehensive platforms, Bowen is good at detail processing and management. We have done a lot of research for this change, and the Shenzhen Jewelry Fair aims to create a professional, pragmatic and efficient resource platform."
Enterprises may be confused: how to innovate and develop the brand? Where to find advanced management and sales tools? Where to obtain quality raw material resources? Where can I see the latest excellent designers at home and abroad? How to introduce industry external resources to achieve cross-border cooperation?
"We are here to help enterprises. For example, the new concept of 'Jewellery Life Pavilion' in Shanghai Jewelry Fair last November inspired jewelry enterprises to cooperate in cross-border marketing and channel, which received high attention and wide praise from the industry, and sounded the clarion call for innovation in the Chinese market. In Shenzhen, we are willing to give full play to our professional advantages and grow together with enterprises." Mr. Tan Jie said.
Consumption upgrading, supply-side reform, intellectual property protection, intelligent technology, sharing economy, new retail, branding, designerization, intelligent jewelry, 3D printing, jewelry AR, shared jewelry, cross-border crowdfunding... Shenzhen Jewelry Exhibition tries to analyze for enterprises in the mixed voice, integrate resources, do professional promotion for enterprises, grafting real quality, pioneer new resources.
With the theme of "JEWELLERY RESOURCES CHINA", the 16th Shenzhen International Gold, Jewelry and Jade Exhibition integrates the resource elements of the global jewelry industry and will help the transformation and upgrading of the jewelry industry with a new attitude.
More than 300 exhibitors from 13 countries and regions around the world are expected to showcase all the resources companies are looking for:
Shenzhen Jewelry Fair will set up themed resource areas such as jewelry brands, fashion jewelry, jewelry materials, design resources, innovation and crossover resources, packaging technology resources, human resources and media resources, and plan to land in new concepts such as designer corridor, fashion jewelry corridor, brand integration, and regional jewelry hall. The exhibition plans to deeply integrate the resources of designers, retailers, brands, technologies and materials, and show the industry the new ideas, new models and exploration results of new jewelry during the adjustment period in the form of professional and pragmatic China jewelry market summit forum, technology forum, brand release and innovative material promotion.
To be China's high-quality and efficient "jewelry innovation and development resource trading platform", Bo Wen Shenzhen Jewelry Fair is serious. Looking at the Shenzhen Convention and Exhibition Center from April 19 to 22, 2018, we will see how much Shenzhen Jewelry Exhibition has changed and thought about the industry.
