On December 28-29, 2017, the 4th China Baby and Child Industry Leaders Summit (CBIS) with the theme of "New Golden Age" was successfully held in Beijing. At the meeting, elite leaders gathered, industry experts gathered, and enterprises, brands, channels and other representatives gathered together, talk about the foundation of 2017, share the path of 2018 gold.
At the beginning of the summit, Mr. Luo Wengao, founder and chief planner of Zhongtong Media, gave an opening speech, opening the curtain of the "new Golden Era". The New Golden Age, as its name suggests, is a new positive age. The formula registration system was implemented throughout 2017. With the implementation of this policy, the baby industry ushered in a new chapter in 2018.
Zhongtong Media founder and chief planner Luo Wengao
The summit invited Liu Chunxiong, a famous expert in marketing management, Song Liang, a senior dairy expert and other experts with great voice in the industry. Liu Chunxiong put forward new views on the new trend of maternal and child channels under the environment of large consumption: in the new marketing era, the logic of products has changed, and began to focus on the scene, the logic of brand has become IP, and the logic of customer relationship is the community;
Liu Chunxiong, a famous marketing management expert
However, Song Liang uncharacteristically did not speak much for the dairy industry, but impromptu put forward his own understanding of new retail: industry has no boundaries, and any industry can find connections and crossover points. And advocate that maternal and child itself is a service industry, not a retail industry, people should use divergent thinking to play cross-border.
Senior dairy expert Song Liang
In the whole process of the summit, led by Wang Chen, chief editor of China Children Media, themed dialogues were held on the diversified exploration of the new golden Age of maternal and child, the new enterprise path of the new golden Age, the regional crossover and integration of baby and child retail, and the theory and practice of refined services. In the dialogue, the speculative ideas of various families were fully revealed. Moreover, it has stimulated more exploration of the future needs of mothers and children and triggered a lot of new thinking.
Thematic dialogue
Fierce competition in the field of e-commerce, fighting so far, it seems that the dividend has become more difficult to obtain. However, impossible often contains infinite possibilities. Zhang Chi, chief editor of Social E-commerce Review, a new publication of Sales & Marketing, saw the current development opportunities of e-commerce and delivered a keynote speech on e-commerce growth under the new retail.
Zhang Chi, chief editor of Social E-commerce Review
The second China Baby Industry Origin Award was officially announced at the dinner party. China Child Media presented awards to brand enterprises making progress together with the baby industry. The winners are: Beicom, Heilongjiang Feihe Dairy Co., LTD., Anginute, Kair Delle (Shenzhen) Technology Development Co., LTD., Balun (China) Co., LTD., Manado Health Service (Changsha) Co., LTD., Opex, Beijing Sanyuan Food Co., LTD., Beijing Dad's Choice Technology Co., LTD., Nanjing Ruize Huishang Information Technology Co., LTD., Chiabebe, Kunshan Royal Star There are 12 baby products limited companies.
At the same time, the grand awards were also held for the platforms, channels and individuals who have made outstanding contributions to the industry, provided excellent service, had excellent cooperation value and had the style of a leader. These awards are not only an honor to the winners, but also a recognition of their diligent efforts in the baby industry.
At the same time, Shandong Education Satellite TV also participated in the forum during the day for a wonderful brand report.
In addition, I would like to thank Miaoke Star, Shanyu Cellar and Bingtie Flame for supporting the 4th China Baby Industry Leadership Summit (CBIS) in 2017!
2017 is about to step out of our sight, and 2018 will be in front of our eyes. In the New Year, we Zhongtong Media will work together with you to open up a better future for the maternal and child industry!
