Music and trend have always been inseparable, INXX and NetEase Music cross-border joint, fully integrate music forces and trend culture, open up a new field of cross-border cooperation.
It is worth mentioning that during INXX New York Fashion Week, INXX appeared in New York with NetEase Cloud Music, showing the Chinese trend in the global fashion center. In the following Shanghai Fashion Week, INXX x NetEase Cloud Music "Music with introduction" co-branded series debuted, injecting a strong shot for the combination of fashion and music.
This time, INXX, with the trend of exploring the pioneer trend culture, once again cooperated with NetEase Cloud Music to jointly create a strong gravity "sound medicine" and their exclusive offline experience space for fashion and music addicts. The offline experience area of "Yinyao Youyin" jointly created by INXX and NetEase Cloud has been fully launched on December 23, introducing a new consumption experience of added music.
At the launch party site, the "Yinyao Youyin" experience area was unveiled for the first time. Let's take a deep dive into this shuttle tunnel that seeks visual impact and musical echo.
On the day of the activity, after receiving the special capsule of Yinyao, everyone took out the "Yinyao" and listened to the exclusive playlist of INXX& NetEase Cloud Music through Bluetooth headset in the experience area and participated in the online interaction.
The first scene is the Double Champion Battle between "Shusheng", the runner-up of the 2017 national Finals and the champion of Nanjing Station, and "Enchanting", the national top six and the champion of Chongqing Station. This is their second INXX After Party after party at INXX Shanghai Fashion Week, this time bringing a hip-hop storm from the Chinese underground in the heart of the city!
In addition, LVOWHY brings hot Back-To-Back Beat Mixing, presenting novel music with great tension!
The Rolling Beer, a collaboration between Lai Bao and musicians such as Li Zhi, Sound Play, Wu Tun, Wen Wen, Zhao Lei and Shuang Zi, provides an uninterrupted flow of drinks for the party. By fusing craft beer with indie music, Rock 'n 'Roll has found a new outlet for both subcultures. Low Wormwood, Duck Hunting Goose, Second-hand Rose, Secret Action, Zuoxiao Zu Charm and Mu Ma have also joined in the cross-border cooperation to build the plan, launched rolling beer Vol.2 Blood Orange Wheat. Monster Talon, an energy drink popular in more than 120 countries and regions around the world, also provided unlimited refills.
The experience area also displays the largest ukulele in Guinness World Records history and the first Poputar experience device, a domestic smart musical instrument, on the Reuters screen in New York. All present experienced their musical potential in a multi-dimensional and deep way through modern intelligence.
This exploration of INXX& NetEase Cloud Music offline experience area not only deeply felt INXX's attitude of continuously re-interpreting trend culture, but also made us have more expectations for the infinite possibilities of INXX in the future.
