On December 24th, Christmas Eve, Hippocampus Photo Studio opened a 24-hour photo studio in Hangzhou City west Yintai with the slogan "Christmas is not lonely", and took free holiday limited edition "Christmas photos" for customers. The scene also set up artificial snow, drinks, desserts, interactive games, hand experience and other parts. Intended to accompany lonely young people through the night, hundreds of people queued up overnight to experience.
At 22 PM on December 24, when all major shopping malls were closing, a long line formed outside a photo studio in Hangzhou's West Yintai district. The reporter learned through the interview, the original is the Internet celebrity photo studio hippocampus in the evening of December 20 in the wechat public account to millions of fans issued a "24-hour photo studio" activity invitation. According to the article, Hippocampus will open a pop-up shop on Christmas Eve, taking free limited edition photos of their faces from 22 p.m. to 8 a.m., as well as collaborating with various brands, Hippocampus wants to spend Christmas Eve with lonely young people. The news momentarily exploded among fans. On the evening of October 24, Hangzhou youth came to the Hippocampus Photo studio early and queued up consciously, similar to the long queue when "Happy tea" was released last year. The hippocampus, on the other hand, prepares warm babies and other warming products for fans.
According to the staff of Hippocampus, the limited edition of the real face photo taken this time is different from the real face photo with black and white background that Hippocampus once launched in 2017ADM(Asia Design Management Forum and Life Innovation Exhibition). It adopts more colorful light and shadow, rich colors, and more lively Christmas holiday atmosphere.
The reporter observed that in the 24-hour photo studio site, the hippocampus in addition to providing free Christmas photos, the scene of the Christmas atmosphere is strong to overflow: Artificial snow with a sense of romantic fairy tale, window decorated with Christmas gifts, RIO Christmas cocktail, sugar swing custom-made dessert, warm scarf and on-site hand-made by Bird and New wine, and voice exchange of Christmas stories between Litchi FM and strangers add a little unique warmth to the winter... All the intimate preparations make the present customers feel like coming to the Nordic town Christmas carnival.
Reporters found that most of the queue are college students or just graduated a few years of young white-collar workers. Miki, an office worker who was waiting in line for a photo, said that she went to college in Hangzhou and struggled to stay there alone after graduation. Because of her homebody nature, she felt lonely during some holidays. For example, at Christmas, I will stay at home because I "don't know what to do". She accidentally saw that her friends forwarded the activity information of the 24-hour hippocampus photo studio on her moments, which made her feel "hit in the heart", so she decided to go out of her house this night to take a Christmas photo of the hippocampus.
Hippocampus not only for couples and friends to prepare a pair of true Christmas photos, but also special arrangements for Santa Claus to accompany the customers to take photos alone, so that the "Christmas is not lonely" slogan permeates every detail.
It is reported that hippocampus photo studio has launched HimoChristmas Christmas photo products in the Christmas season for three consecutive years, which has become a word-of mouth and IP Internet celebrity in the circle of young people. In 2017, the Weibo topic heat related to Christmas photos has exceeded 12 million. The 24-hour Christmas Eve photo studio activity, in the context of many businesses focusing on Christmas gifts, based on the deep insight of young people's life scene, has captured the hearts of a large number of urban youth. There are many netizens Shouting across the air, why such activities only Hangzhou!
Hippocampus Photo Studio is one of the largest, most well-known and influential photo studios in China. Its main business scope includes certificate photos, wedding registration photos, artistic photos, professional photos, family photos, etc. This "Christmas portrait" is the limited product launched by Hippocampus for this "24-hour photo Studio" activity. As the New Year approaches, Hippocampus is also working on New Year's products. Nowadays, hippocampus is not only a photo studio, but also a successful IP. Many of its wechat public accounts have been read by more than 100,000 people. Welcome to pay attention to the wechat public account of Hippocampus Photo Studio (haimati2014) to learn more brand information and explore art aesthetics.
