Modern business structure and model, is changing with the market demand. The pure online e-commerce model is obviously unable to follow the trend of development. For example, the new retail industry that integrates online and traditional offline organically is a proof of upgrading and innovation. In fact, under the new retail concept, merchants' demand for talents is also changing. "Only understanding e-commerce" has become a thing of the past. Understanding the practical significance of new retail and having the ability to integrate traditional offline and online are the basis for merchants to stand at the forefront of The Times.
In this environment, Taobao, a recruitment platform owned by Alibaba Group, has taken on the important responsibility of subverting tradition, empowering merchants, thriving ecology and helping new retail achieve a strong attack. In 2017, by creating the "National Salary increase Carnival", the recruitment feast set off in the e-commerce circle is the concrete embodiment of following the commercial trend of this era.
Making Hiring Easier and more Fun
Although Internet recruitment has taken off in recent years, it has not become easier for companies to connect with job seekers on a peer-to-peer basis. A series of uncertain factors, such as unequal information, low matching degree, communication barriers, qualification and ability audit of all parties, seem to have become a persistent disease restricting the development of the Internet recruitment market.
Make the boring job search more fun and the tedious job search easier. In 2017, Amoy work played a new trick, the innovation to create the "national salary carnival", gives the mobile Internet new retail recruitment field more wonderful interest.
On the basis of improving the information docking and communication efficiency of all parties, comprehensively enriching the ecological chain of new retail talents, shopping for a year of work in the spring and autumn of the "national salary carnival", obviously better understand the core interests of businesses and job seekers and their respective needs. Through distinctive theme setting, cross-platform resource integration and channel drainage, rich interactive play, three-dimensional communication marketing services and other innovative measures, the recruitment of new retail industry becomes more down-to-earth, and more realistic.
Just like the spring "312 National Salary Increase Carnival" at the beginning of the year, Tao work gathers the rich resources of Ali ecosystem, with up to 10 Ali core business lines such as flying pig, leisure fish, Alipay campus life, Amtrak map, and Tao department of more than 200 SKA merchants led to hold, using red bag reward, live exploration and other kinds of gameplay, Let job seekers more directly feel the enterprise environment and real needs. At the same time, it further shows the corporate brand image, Narrows the distance between the two sides and improves the user experience.
In addition, not long ago in the autumn "national pay rise Carnival", Amoy work again innovative theme "new retail attack", through five themes, five ways of play, hundreds of millions of traffic, personalized marketing, diversified communication five upgrades, further innovation set fun, job hunting, interactive content of various forms of online recruitment mode. Among them, Tao works in the job search gift package reward, new retail competitiveness test, five new talent medal, live exploration camp yearning job, workplace topic debate and other innovative and interesting upgrades, let the user experience to a new height, has a direct impact on business drainage, brand exposure, talent reserve.
It is the use of this way, Tao work so that originally in the parallel line at both ends of the business and job seekers, really match together, like face to face, heart than heart desire.
New retail attacks Ali, merchants, talent tripartite win-win
With e-commerce network to compile a circle, the circle of you, me and him to achieve a close fit, to achieve mutual benefit and win-win. The impact of the "universal pay rise Carnival" is bringing welcome changes to new retail.
Data show that in the spring and autumn of 2017, Ali's core business group, Alipay, Cainiao Station, Cainiao Baowao, Xianyu, Youku, Tudou, UC, Amap, Feizhu, Taobao University and other activities have cooperated and participated. It has attracted hundreds of core businessmen in the e-commerce circle to participate, providing nearly ten thousand jobs and one million job seekers.
The influence of the "National pay rise Carnival" is also reflected in many big business such as Kangaroo Mother and Light Cloud Technology. Kangaroo Mother, the world's famous maternity skin care brand, has been standing at the forefront of the industry through deep cultivation in the market for many years, bringing good news to hundreds of millions of expectant mothers. Guangyun Technology, the leading e-commerce software service provider in China, has provided strong support for hundreds of millions of e-commerce users in the management, transaction, marketing, customer service and other needs through the innovation of Internet software technology. It is not difficult to see that, Facing the broader market in the future, these enterprises are more aware of the importance of talent reserve. And Amoy work "national salary carnival", through the drainage of play, multi-field scene implantation, multi-dimensional image publicity and other innovative marketing, so that these core businesses not only successfully get satisfactory talent reserve, but also let the brand image formation more widespread dissemination, to its own development and the future to lead the industry market has a far-reaching impact.
As the insiders say, this is a brand explosion linking Alibaba Group's core BU line, Tmall KA merchants and media forces. Among them, the work of Taobao gives new retail merchants innovative momentum based on the ecological line, which plays a positive role in boosting the prosperity of the whole ecosystem.
Not only in 2017, but also next year
For businesses and job seekers, the "Universal Pay Rise Carnival" is more than just a recruitment event. Obviously, Tao work also intends to achieve a broader extension of the new retail talent ecological chain through the "national salary increase Carnival".
Based on this, Amoy work "national salary increase carnival" is not only in 2017, in 2018 spring opened innovative salary increase festival activities, is bound to be more fascinating. This is undoubtedly good news for the employment group and demand for businesses after the year. At present, if you want to participate in the recruitment banquet of the e-commerce circle in the New Year, you can enter the work of Amoy in advance to be fully prepared.
How much more exciting will the 2018 spring Pay Rise Carnival be? How many highlights? Worth looking forward to!
