According to several media reports, the Office of the China Banking Regulatory Commission (CBRC) issued a special rectification plan for the risks of online small loan business on December 8, marking a further upgrade in the supervision of online small loans. In fact, in recent years, there has been a trend of increasingly strict supervision of online lending platforms, coupled with the promotion of various campus loans, so that the development momentum of the online lending industry has slowed down. According to the statistics of netloan Home, fewer than 2,000 platforms are still running smoothly.
To get started - to have a difficult start
In 2007, the net loan industry officially entered China. At the time, online lending, which was unknown, was particularly difficult to popularize. Many startups have hit a wall at every turn, much as Jack Ma did when he promoted China's Yellow Pages.
The bottom line is people's distrust. Hard-earned money, just give it to you, that's impossible. In the eyes of ordinary people, there is only one trusted place to save money, and that is the bank. Because the bank has the state as a credit endorsement, is the safest guarantee. Why should a privately established company be trusted to lend money to others?
Moreover, the net loan model is copied from the United States, does not accord with the national conditions of our country. In the United States, the credit institutions are relatively sound. Everyone's credit status can be checked effectively. There are also various measures to restrict the individual behaviors of those who do not pay their debts. Moreover, Americans are open to credit consumption, and young people are very active in credit consumption. In the area of credit, our country is far from mature enough.
As a result, the fledgling online loan industry is struggling, several platforms are struggling to support, and some choose to transition offline loan harvest, so that practitioners feel a great blow. However, a few platforms have persevered and become industry leaders.
Yesterday - the net loan industry a moment of glory
Time came to 2011, the net loan has become the object of many capital chase, capital has rushed to the net loan industry, many old platforms feel shocked, even at a loss, what is the power to make the net loan become a popular outlet?
That is, during this period, people do not call the net loan network loan, P2P has become a synonym for the net loan industry, this "exotic" noun not only let practitioners feel their lofty, but also let eager investors feel fashion, in line with the trend of the Internet.
Then the plot seems to come to a climax, Ma did something that China's financial industry can not forget: Yu 'e Bao was born! Now people are also familiar with such a sentence: the real opponent of backgamlittle is not Hanwang, but New Oriental; Nikon's real rival is not Canon, but Apple; China Unicom's rival is not Mobile, but wechat; Icbc's real rival is not China Construction Bank but Yu 'e Bao.
All of a sudden, the newly emerging Internet crowd transferred their money from their bank cards to Yu 'ebao. Every day, they were happy to see their income of a few yuan or even a dozen yuan. Later, they found that now they don't even need to deposit money in Alipay, and they can directly use Yu 'ebao to deduct money from purchases! Because of this, 2013 is widely regarded as the first year of Internet finance, because Internet finance really began to shake the position of traditional finance.
Along with it, is P2P advances by leaps and bounds. Many people find that compared with Yu 'ebao, P2P returns are higher, can be said to be instant kill. As a result, more and more people transfer money to P2P, more and more capital set up P2P companies, more and more P2P companies second and third rounds of financing, the outbreak of the industry really arrived, every investor, practitioners are in a carnival.
According to statistics, during this period, an average of 3-7 P2P companies were established every day. At the peak of the industry, 6,000 platforms competed with each other. Many employees in traditional industries changed careers to do P2P finance. Many banks, state-owned enterprises have also invested in the establishment of P2P companies, listed companies to join in the fun, for a time, the online lending industry scenery is no two.
Today - return to calm, practical management
The net loan industry, which does not brake the car, is faced with no small challenge. Some platforms have only one purpose at the beginning of their establishment, to cheat money and run away. Therefore, self-financing, false labeling, high interest temptation, and so on, explode with the progress of time. Other start-ups are struggling in the Red Sea, finding no place in an already saturated market and having to exit gracefully.
Regulators are also aware of the seriousness of the problem and have taken various measures to strengthen supervision and bring the industry back to calm. On July 18, 2015, the Central Bank and other ten departments jointly issued the Guiding Opinions on Promoting the Healthy Development of Internet Finance. On the afternoon of August 24, 2016, the China Banking Regulatory Commission, together with the Ministry of Industry and Information Technology, the Ministry of Public Security, the Cyberspace Administration of China and other departments jointly issued the Interim Measures for the Management of Business Activities of Online Lending Information Intermediaries, which became an important standard document regulating the online lending industry. Then, on February 23, 2017, the China Banking Regulatory Commission issued the Guidelines on Online Lending Funds Depository Business, emphasizing the access of online lending platforms to bank depository.
So far, the net loan industry has gradually returned to calm, without the past lively and fanatical, 2000 platforms to deeply cultivate the industry. But the person in charge of the network loan platform cloud money bag made it clear: this is not the end. There is no doubt about the future potential of the net loan industry, the current turnover has broken the 6 trillion mark, but the survival of the fittest industry is still continuing. Either to develop vertical areas of the industry, or to strengthen themselves with the help of external forces, but the fundamental core is the innovation of financial products and the improvement of risk ability. Yunqianbag.com will also make use of big data, artificial intelligence and other fintech to empower itself, and join hands with all platforms for a better tomorrow of the online lending industry.
