We media, such as wechat, Weibo, Zhihu and other major platforms, have become a stage for people to express and show their personality. At the same time, they have another identity: the relay of enterprise brand promotion. Practical experience has proved that, due to the nature of mass entertainment of "we media", brand publicity on "we media" is sometimes even better than official publicity. We media promotion such as Toutiao is the bonus period of network promotion channels. However, how to find the appropriate we media platform has always been a headache for enterprises. As a link between businesses and media owners, it can make all this easier.
Nowadays, we media has become a powerful force that cannot be ignored in public relations publicity. However, it is like looking for a needle in a haystack for advertisers to find their favorite we media platform. Searching through Weibo, official accounts, headlines, just want to find a matching platform, but the process is very painful and boring. At this time, you may think, if we media platform is like online shopping, there are classification, screening function, and discount, won't it be much easier?
In fact, with the rapid development of market economy today, we can already find many such online platforms, such as Zhongyi is one of them. But I just want to recommend it to you today, not because of willfulness, but because of its advantages.
1. Online shopping experience
Customers who have used a treasure should know that the most important thing in online shopping experience is convenience, without too many procedures, screening - browsing - click - into the shopping cart - order - settlement, everything goes smoothly, without obstacles. Today, online B2B advertising platforms do not seem to be able to achieve such smooth, either price control, only after registration to enter, or other aspects of trouble. Easy communication is much better, the operation process is almost the same as online shopping, detailed classification, humanized screening mode, there is no barrier to stop you directly order settlement, bring you a real comfortable "online shopping" experience, determined to do soft text publishing industry "Jingdong mall".
2. The first time the price has been declared
Communication is the first to adopt the "price" model of the platform, never play price false, is how much is how much, open and transparent. Do not want to let customers have any concerns, is the transmission of easy to adhere to this model of power. Although, the implementation of this model was once regarded as the "industry" anomaly, but who can deny that the communication easy to adhere to this model does affect the whole public relations industry, and even began to become the object of learning.
3. Price advantage
In addition to transparent public relations, in the price, communication is also more favorable. I once read on the Internet that it is easy to sell advertisements from the price of white powder to the price of cabbage. The same similar commodity on the platform of communication easy, customers seem to enjoy more discounts, and even some insiders will take communication easy as a price inquiry tool, which shows its price advantage.
In general, if you want to make brand promotion more down-to-earth, we media should be used. If you choose we media, you may consider easy communication.
