OPENKEY(Future Key) China product launch
In today's smartphone has been greatly popular, mobile Internet has been the trend of The Times. In the hotel industry, mobile phones have been able to complete the booking, payment and other core functions, but check-in is still in use of backward room card mode, has not completed the mobile Internet transformation. The traditional front desk manual check-in, renewal, check-out and card opening mode in the hotel operation requires a large proportion of manpower and material resources, but also inevitably waste the guests' time, affecting the guests' check-in experience.
With the official introduction of the OPENKEY project by Sias Group (China) in the United States, the Chinese hotel industry has welcomed the world's leading universal mobile phone unlocking solution for the hotel industry.
On the morning of November 7th, the opening ceremony of OPENKEY CHINA was officially held in Shanghai Zhangjiang Hi-Tech Park.
Dr. Chen Xiaochun, Chairman of Sias Group (China), TJ Person, CEO of OPENKEY, Jinjiang, Huazhu, Home Inhome, Green Haotai, Shimao, Cuihu, Spring, Sumitomo and other hotel management group customer representatives, about 40 people were present to witness this moment that may change the status quo of China's hotel industry. With the turning of the giant key on site, OPENKEY, which has a high popularity rate in the United States, is officially landed in China.
Any hotel door with the system can be opened with just your phone
OPENKEY not only replaces the function of hotel room card by installing a mobile application, but also integrates the core process of check-in, renewal and check-out into one platform. Moreover, it can be integrated into the hotel's own APP or wechat official account, greatly simplifying the check-in, renewal and check-out procedures of hotel residents, and facilitating hotel owners to conduct powder drainage, member management and expand direct marketing channels. OPENKEY can convert the five to ten minutes required for check-in, renewal and check-out at the general reception desk into 30 seconds during or even before departure to complete hotel reservation, check-in, renewal and check-out operations on their mobile phones, which undoubtedly enables customers to allocate more time to travel and rest.
Why are so many hoteliers in the US using OPENKEY
One is the change in customer habits
In 2016, there were more than 2 billion smart phone users in the world, among which American users aged 18-54 (the main consumer group of hotels) accounted for 95% of the smart phone users in the United States. Their average number of checking information through mobile phones was up to 46 times per day. People's life is irreversibly mobile, according to the survey, 2/3 of the guests are willing to try to use mobile phones to open doors. So that they can easily bypass the red tape at the hotel front desk.
The second is the saving of human and material costs
While catering to the habits of consumer groups, the hotel itself can save considerable expenses in terms of human and material resources. A typical 200-room hotel, for example, will lose about 12,000 room cards a year. The vast majority of hotels do not ask for compensation from guests, so they have to bear the huge economic losses themselves. At the same time, due to the use of physical room card, guests check in
, renewal, check-out and other procedures need to be handled at the front desk, which also increases the manpower demand of the front desk and indirectly increases the manpower cost. With OPENKEY, these costs are reduced.
Third, expand the publicity channel, increase service sales
OPENKEY mobile app is both functional and promotional software. Other hotel services, such as swimming pool, gym, SPA, etc., can be displayed in OPENKEY's software. Guests can see these services when they use OPENKEY to open doors and book directly. At the same time, the hotel can also actively push preferential information and special services to the mobile terminal of the guests through the OPENKEY background system, so as to attract consumption.
Fourth, it is more convenient for the hotel to obtain feedback information and big data of residents
The hotel will get suggestions for improvement through the feedback of the guests so as to reform the software and hardware, which is of positive significance for the continuous development of the hotel. The post-check-in evaluation system of OPENKEY mobile terminal software can make it more convenient for residents to put forward their opinions and suggestions, which is of great help for hotels to obtain user feedback. The OPENKEY unlocking function of real-time networking can help the individual hotel and the hotel industry to carry out statistical analysis on the occupancy habits of the residents. OPENKEY can also record the door opening data of the guest room and upload it to the hotel management, which is convenient for the hotel to carry out security management.
OPENKEY's entry into China marks the transformation of China's hotel industry in the era of mobile Internet
China is leading the world in many aspects in the era of mobile Internet, such as extremely convenient cashless payment, fast and cheap online shopping logistics services and so on. In the hotel room reservation also has a relatively perfect supporting mobile Internet platform. However, the relatively traditional room card mode is still used in the hotel check-in, renewal and check-out functions, which is too inefficient in today's fast-paced era. OPENKEY, as the world's leading universal mobile phone unlocking solution, has been recognized by the market and users in its birthplace of the United States. The formal acquisition of OPENKEY project by Sias Group (China)(China) will bring new opportunities to the domestic hotel industry.
