On November 2, 2017 Asian Design Management Forum and Life Innovation Exhibition (ADM) kicked off its 11-day dream trip in Hangzhou. The exhibition gathered more than 200 creative brands to present a feast of life aesthetics to the audience in the old Hangguo factory. With the theme of "moment is eternity", Hippocampus Photo Studio, a brand of "exquisite certificate photo", participated in the exhibition. The ideas of "Time dialogue", "Time Appointment", "A photo after seeing a lifetime" and "Time blank pop-up shop" attracted many visitors, and many Internet celebrities interacted with each other enthusiastically.
Hippocampus Photo Studio has served 1.2 million users to date
Hippocampus Photo Studio was founded in 2014. Under the trend of new consumption and upgrading, it enters the market with the segmented field of "exquisite certificate photos", which is favored by modern young people. So far, Hippocampus has provided photography services for 1.2 million people. As of October 2017, it has 74 stores in 46 cities across the country, making it the largest photo studio in China. Hippocampus insists on breakthrough and innovation in the industry, with the original cloud image processing center, but also opened gold label store and other experience stores to explore the development of art aesthetics. This year's participation in ADM is also an exploration of the aesthetics of life by the hippocampus, presenting brand ideas in an experimental art form.
2017ADM Life Innovation Exhibition opened in Hangguo Old Factory
Founded in 2013, ADM brand integrates design and innovation management resources based on the inspiration of the world's top crossover masters, focuses on design and innovation trends, and promotes social, urban, industrial and life innovation through forums, research, exhibitions, awards and other forms. This year is the fifth anniversary of ADM Exhibition. With the concept of "I AM DREAMER", ADM has gathered more than 130 global top crossover masters and more than 200 exhibitors to bring a new interpretation of innovative life.
Hippocampus four plates creative exhibition area attracted nearly ten thousand people stop to watch
This year's theme for the hippocampus is "A moment is forever," a concept that refers to the fleeting moment that is forever preserved in memory only by the light and shadow of a photograph. Time is fleeting, invisible, abstract and elusive. But time is so real, time glides over our skin, leaving traces of years on the body, time weaves our emotions, and burns piercing tenderness in the soul.
The calm and joyful expressions of people of different ages are played on the screen on the facade of the exhibition area of the Hippocampus Photo Studio. The flow of time is frozen here, which makes people instantly fall into boundless memories.
Following the entrance of the exhibition area to the "Time Dialogue" section, the corrugated photo wall can see the images of different people from different angles, like two people telling each other something in the same photo. You can see the understanding of life of each age group below the photos, and it seems that you can see yourself in the "past", "present" and "future". Only to realize that each stage of life will face different challenges and growth, right now is my most beautiful and youngest days.
In the "Date of Time" area, there is an interactive experience. The hippocampus sends an invitation about the future to the audience on ADM. The audience can scan the QR code and get a random date of different time, which is a contract to take a photo again after many years.
In the section titled "One Photo for a lifetime," dominoes stand on pictures of a person at every age in his or her life. It seems as if he or she sees himself 10, 20, or 30 years later, and begins to think about the meaning of life in such a visual shock. Years equal treatment, everyone can not escape the fate of getting old. One spectator said: 'I really want to take a picture of me getting old. I want to show my mum because I know she can't see me getting old.'
In the middle of the exhibition area is the "time blank pop-up shop". According to the staff, the photo taken here is the hippocampus photography studio took several months to develop ADM limited product "true face photo", using a new way of lighting and shooting techniques, put aside the complex makeup and clothing, face the most real self.
Bao Yimin, curator of the ADM exhibition, said after experiencing the real face photo, "I took the first salon photo in my life to the Hippocampus photo studio. The whole experience was very efficient and comfortable."
The exhibition area of Hippocampus Photo Studio combines art with life, bringing multiple shocks to the audience's vision, hearing and soul. The first day of the exhibition attracted thousands of visitors, including Internet celebrities, who came to take photos and punch in.
Hippocampus Photo Studio is one of the most famous photo studios in China for taking exquisite certificate photos. Its main business scope includes certificate photos, wedding registration photos, artistic photos, professional image photos, family photos, etc. This "true face photos" is the new product launched by Hippocampus Photo Studio for ADM exhibition. In the run-up to Christmas, Hippocampus is also working on a brand new Christmas product. Nowadays, hippocampus is not only a photo studio, but also a successful IP. Many of its wechat public accounts have been read by more than 100,000 people. Welcome to pay attention to the wechat public account of Hippocampus Photo Studio (haimati2014) to learn more brand information and explore art aesthetics.
