The year 2017 is a key year for the in-depth development of Internet finance. This year, financial technology, blockchain, artificial intelligence and other advanced means are constantly mentioned and applied. The majority of users are no longer satisfied with the growth of wealth. Improving the quality of life has become an important reason for them to contact Internet finance. Take this as an opportunity, cloud money bag brand upgrade work.
Change the slogan and logo, brand upgrade gameplay is not easy
It is understood that the content of cloud money bag brand upgrade mainly includes: the use of new brand slogan, brand logo upgrade and overall brand strategy adjustment.
"Hui Love your Life" is the new slogan of Cloud Moneybag. It is not only a concept, but also a deep insight and care for users. Together with VI of the enterprise, it Outlines the blueprint for the future development of Cloud Moneybag.
The whole VI of cloud money bag is composed of enterprise logo, "cloud money bag" standard font and English name. On the whole, the logo is divided into upper and lower structure. The upper part is the side close-up of the handshake, symbolizing win-win cooperation and the image of the English letter "V", representing forging ahead with determination. Below is a circular pattern, there are undertake, storage, storage meaning. The logo of the whole enterprise is static, symbolizing harmonious coexistence, as a whole, just like the money bag, is a good embodiment of reliable income.
No matter the well-known Pepsi logo upgrade or Ford logo "redesign", all show that a successful brand upgrade event has a significant impact on the improvement of brand awareness and reputation. The change of the slogan and logo of the cloud money bag, does it also mean that a new star of the net loan industry is about to rise? We'll see.
After the net loan period, in-depth communication with users is the key
The seemingly simple slogan and logo change is behind the leap from the traditional online loan model to the new era of Internet finance. In the traditional network loan model, or the pre-network loan period, various platforms acquire more users by means of high revenue, and the emphasis on users is high revenue. In the post-netloan period, user education has been completed, safety and reliability, and in-depth communication with users has become a realistic challenge for netloan platforms.
As we all know, the natural mission of the online loan industry is to build a bridge between borrowers and lenders. However, many platforms fail to follow through on their mission due to factors such as regulatory policies and unclear positioning. Cloud money bag is not, it is reported that during the upgrading of the brand, cloud money bag conducted a large number of user research, industry research, combined with their own positioning, finally established the strategic goal of deep cultivation of the vertical field of the industry.
Li Fengyi, CEO of Cloud Moneybag, said, "Since its inception, Cloud Moneybag has established the principle of users first. It is the mission of Cloud Moneybag to continuously realize the steady increase of wealth for users. The brand upgrade is not only the deepening of the mission of cloud money Bag, but also the development of cloud money bag on the road. The upgraded cloud money bag, not only sounded the horn of brand innovation and upgrading, but also to dig deep user value, to provide more diversified financial services for the vast number of borrowers and lenders."
