Tao Wenwen/Wen
Just as the telescope allowed us to look into the universe and the microscope allowed us to observe microbes, big data has become a source of new insights and services, and more secrets and changes are in the pipeline...... So, in this age of infinite possibilities, can people's future behavior really be predicted? Liu Ping 'an, co-founder of Shanghai Blue Light Data, gave the reporter a positive answer.
Mining the secrets of data: Human behavior can be predicted
Now, an era of mass production, sharing and application of data is quietly beginning. Every change in behavior, location, and even physical data becomes data that can be recorded, mined, and analyzed. "What do you think of the future behavior of a person who is always late, and then all of a sudden is always late at some stage?" Liu Ping - an's self - answer is easy to understand. "His next action could have been one of two things: One was that there had been some recent changes in the family. The other is that he's leaving." Is this really the case? "If supported by more data, this is almost true," Lieu told reporters.
Since the state of human behavior can leave traces, then, through the clues in the data, we can predict the future behavior of people. For Lieu and his team, navigating the ocean of human behavior data is not boring at all, but rather enjoyable. "There are countless secrets behind the data. What Blue Light data does is to discover the good guys and the bad guys, and at the same time, make the good guys better," Liu said. In the process of mining good guys and bad guys, Blue light data forms two corresponding products, one is LandaHCM for enterprises, the other is LandaiTap for public safety and national security. These two seemingly disjoint fields have a strong logical relationship at the bottom. Both of these two products take "people" as the core and people's work behavior and social behavior as the entry point. The difference is that one provides services for enterprises and the other provides services for the security field.
After years of efforts, Blue Light Data's human capital management system LandaHCM has become a leader in the domestic hotel industry, with Sheraton, Westin, St. Regis, Starwood and other hotel groups applying the product. Through the analysis of People's Daily work behavior data, information system traces, etc., the system evaluates his service ability, performance, teamwork ability, and predicts his career development potential and future career behavior.
iTap Intelligence analysis system is an intelligence analysis platform dedicated to the analysis and prediction of suspects' social behavior. At present, it has been applied throughout more than 20 provinces and nearly 100 cities across the country. Blue Light iTap can predict the behavior trend and criminal tendency of suspects and give necessary early warning through comprehensive application of topology, graph theory, social network analysis, statistics and other algorithms and technologies, so as to guarantee social public safety and national security.
Stimulating People's Potential: The best way to reduce costs and increase efficiency
It is not only the task of human resource management, but also the function of every HR and manager, to establish social norms of enterprises and coordinate work behaviors of organization members. Nowadays, the combination of human resource management software and big data gradually becomes the norm. However, the idea of big data is just a fashionable marketing strategy. Or really mining data as a management software core value?
In Liu Ping 'an's opinion, at present, in the field of HCM, most enterprises still refer to big data at the level of static data. Static data is a single data, reflecting only one result, but the behavior before the result and the cause of the result are not involved. Three-dimensional and multi-angle comprehensive data, supplemented by the mining and analysis of the intersection of different data, is dynamic data. Such data is three-dimensional and multidimensional and two-way interaction. Therefore, it is of real value to pre-regulate the results of human behavior.
Performance appraisal is the most common way for medium and large enterprises to measure their employees' performance. However, performance is only a result-oriented static data, which can only reflect the current state of employees, but cannot see the potential of employees in the future and the reasons for the performance. LandaHCM is a service truly committed to dynamic data. It focuses on the data analysis and prediction of work behavior. Through multi-dimensional management of an employee's work behavior, it analyzes his future state and stimulates his potential. Thus, the human resources department can provide corresponding and targeted measures for the employee's future behavior.
For example, the data set of the time spent by hotel room cleaners in cleaning rooms, combined with multi-dimensional integrated analysis of different hotels, different people and different time, can measure the professional ability, growth and development potential of this employee in this hotel and this position. At the same time, through the analysis of the work behavior and performance results of the post, it can describe the standard actions, quality requirements and career development path of the post in the enterprise. If these requirements are combined with the recruitment, it is also possible to select suitable candidates for the position.
Analyzing and predicting what employees think and do is not the fundamental purpose of the HR department. Companies want to reduce costs and increase the efficiency of their employees. "A quick 10 per cent increase in capacity is easily achievable if human potential is further stimulated. For a group company, that's a 10 percent increase for tens of thousands of people, which would be a very significant number." Although cost reduction and efficiency improvement are the goal of all HCMS, the path to implementation varies greatly from system to system. The core reason why Blue Light Data can quickly occupy the market and win the recognition of many well-known enterprises, including L 'Oreal, Wanda Group, Starwood Group, Poly Commercial Group, Moonstar Group, White Cat Group, Diamond Bird, ASE Group, intercontinental Group, etc., lies in: LandaHCM is a product based on people's work behavior management. It is not limited to basic personnel management business, such as attendance, salary, welfare, bonus, etc., but on this basis, it pays attention to the exploitation of employees' potential, is committed to the enhancement of human value, and lets fewer people do more things, so as to achieve cost reduction and efficiency increase.
Studying Human Behavior: The mission of the Blue Lamp Data Craftsmen
It's hard to call Lieu and his team "data artisans." In this impetuous era of seeking speed, quantity and growth rate, Blue Lamp people play it steady, using algorithms and technology as tools, constantly polishing products, they enjoy the process of sublimation of products in their hands.
Excellence, mission must reach is the most appropriate label blue light data craftsmen. Continuously refine products from the perspective of customers is the main business of Blue Lantern people in the past ten years. In 2017, LandaHCM of Blue Light Data launched the X6 version. The main feature of this product is the centralized human resource management cloud platform, namely human resource sharing center. Its emergence responds to the challenges that group enterprises will face in the process of rapid expansion, efficient replication, centralized management and sharing services, such as, How to find talent quickly? How to effectively control human resources? How to compress the manpower cost of expansion? How to avoid employment risk? And so on. At present, Blue Light not only provides products, but also provides human resource management consulting services to meet the complex and changeable needs of enterprises, which is conducive to the enterprise to make budget and forecast for the future operation and management.
How to apply the mined data to more scenes is the direction that Blue Lamp people have been exploring and innovating. On the day of the interview, the reporter found that there was a robot in the headquarters of Blue Light Data in Shanghai. Originally, Blue light Data has developed the first intelligent security robot based on big data intelligence research and decision in China. This robot integrates map synchronous positioning, dynamic path planning, machine deep learning and video intelligent analysis and other advanced technologies, with autonomous patrol, intelligent monitoring, human-computer interaction, intelligent guidance, implant system and other functions. This is not only a robot to replace security personnel, but also a front-end extension of the core system of big data, which can complete many tasks that cannot be completed in the era of patrols by personnel. Its birth will promote the traditional security of "camera monitoring + security personnel" to the new security development of "robot + big data".
"In my life, I have been competitive with people," Lieu said. LandaHCM's position as the number one personnel management system provider in the hospitality industry is a thing of the past. Blue Light's goal is to become the number one in the professional field of "human work behavior" in the future. "In the future, we will continue to explore people's consumption behavior, credit behavior, etc." To become a big data analysis service operator of human behavior is the positioning of Blue light data. To study people's behavior, excavate their value, and become a behavioral researcher will be the lifelong pursuit of Liu Ping 'an and every Blue Lantern.
Human behavior is predictable, and so is the future of Blue light data, Lieu said. "Blue light means to be a beacon in a sea of blue data." We believe that this beacon will illuminate more pioneers in the ocean of data in the future.
