In recent summer sales promotion activities, the amount of imported fresh blowout, the best performance in history. According to the Boston Consulting Group "China fresh consumption trend report", it is expected that the overall market size of fresh e-commerce can reach 150 billion in 2017. Known as the diamond in fruits, "Northwest Cherry" is one of the most sensitive to temperature, and has high requirements on origin, growth, transportation and preservation. How to maximize the protection of the fresh quality of Northwest cherry has become the annual "roasting" test of Chinese fresh master in summer.
On June 28, the launch conference of Northwest Cherry 2017 was launched at Hilton Shanghai Hotel. The theme of this event is "Cherry · Fresher Red", aiming to further promote the popularity, reputation and influence of the Chinese market through the promotion and promotion of selected cherries from the northwest producing areas of the United States. Bai Keming, Vice Consul for Agriculture of the U.S. Consulate General in Shanghai, Wang Jianmin, Vice General Manager of Eastern Air Logistics Co., LTD. And Chairman of Eastern Air Express Co., LTD., Fang Hong, Assistant General Manager of Eastern Air Express Co., LTD. And Director of Origin Direct Project of China Eastern Airlines, Hu Danping, Director of Overseas Marketing of Northwest Cherry Association, Wang Miao, Director of China Marketing, As well as Wal-Mart, Sam's Club, Tmall, Hema, Originally life, Yiguo, Tiantian Orchard and other leading fresh enterprise executives attended the unveiling ceremony.
The Cherry Association of the Northwest is teaming up with Alibaba and China Eastern Airlines to launch a new Cherry Express flight service for China. Cherry charters will be sent several times a week from Seattle to Shanghai. Through this service, Chinese consumers will receive cherries in season even earlier than those on the East Coast of the United States! As soon as 48 hours, delicious Northwest cherries can reach consumers in Shanghai, Beijing, Shenzhen and Guangzhou! "China has become one of the most important export markets for Northwest cherries," Hu Danping, overseas marketing director of the Northwest Cherry Association, said in an interview. "In 2017, about 227,000 tons, or 22.7 million boxes (20-pound boxes), were produced, and China consumes about 10 percent of the total production each year. This year, due to the extended flowering period and cool spring weather, the cherry season will be extended, with a high yield from mid-June to late August, and the sales cycle is expected to be 90 to 100 days long.
The normalization and diversification of direct charter flights highlights the importance of the Northwest Cherry Association to the Chinese market. Fang Hong, assistant general manager of China Eastern Express Co., Ltd. and project leader of China Eastern Origin Direct, said that the special express line will cover major Asian markets such as mainland China, Taiwan and Hong Kong, with sufficient supply. Retail products will also enter various channels, including Tmall, China Eastern Origin Direct, Hema Fresh and other sales terminals. In addition to total production growth, there was good news across the board for Northwest cherry varieties: early varieties such as Chelan and Santina are already on the market, Bing and yellow Rainier are growing, and strong supply is expected in July.
The Northwest cherry plantation began in 1847 and is abundant in Washington, Oregon, Idaho, Utah and Montana in the northwest region of the United States. At 37 degrees north latitude, with an average elevation of 2,000 to 3,000 meters above sea level, the Rocky Mountains volcanic soil is rich in minerals and pure mountain snow water. Each tree also needs to grow in temperatures below 7.2 ° C for 900 to 1400 hours, or 65 days of hibernation. From mid-June to early August is the harvest season of cherries in the northwest of the United States every year. Cherries are picked by hands when the fruit trees are ripe to the optimum stage. They are loaded and covered with shallow trays to reduce blood stasis and prevent the fruit roots from drying out. The fruit is graded according to size, color, hardness and sugar content, and finally packed into plastic bags and cardboard boxes for global markets.
In addition to modern agricultural production methods, advanced industrial processing systems and cold chain systems, American Cherry Select adopts the "Diamond 4c standard to ensure the absolute health and safety of cherries in the Northwest United States. American government scientific research institutions and Northwest cherry growers invest a lot in variety selection, frost prevention, comprehensive pest management and quality control every year, and have strict requirements on the firmness and sugar of Northwest cherry for the Chinese market, which is deservefully known as the "diamond in fruits".
With the beginning of cherry season in the Northwest of the United States, how to deliver fresh-picked cherries from the northwest cherry producing areas to Chinese consumers has become the top priority of each season in the Northwest of the United States. Northwest Cherry Association pays attention to every detail that may affect the quality of cherries, gathers well-known online and offline brand channels such as China Eastern Origin Direct, Tmall, Hema and Wal-Mart, and also links with the staff of Shanghai Inspection and Quarantine Bureau to conduct on-site quarantine in the first time to ensure the food safety of American Northwest cherries exported to China without harmful organisms concerned by the Chinese side. In order to let domestic consumers taste the fresh precious, crispy sweet and delicious Northwest cherry within 48 hours.
