Recently, Dongssan International Group held the "Dongssan Meeting +X" press conference in Nanning, officially launched the 2.0 version of the member loyalty program, shared the latest progress of surprise user interaction such as the industry's first "Give Star experience", and revealed the current situation and future of cross-border cooperation between DongSSan and giants in finance, entertainment, travel, Internet and other industries. During the press conference, the mascot of Dongcheng International Group -- Pillow Jun made his debut on the stage, and had a cordial interaction with the member representatives at the press conference site.
Mr. Ruan Qingmiao, CEO of Dongcheng International Group, Mr. Gou Guoxing, Vice President of Dongcheng International Group, representatives of China UnionPay, Jinyi Cinema, Xiaoming Motorcycle, Bank of Guilin and other partners, more than 10 mainstream media such as Sina Guangzhou, Toutiao, Nanguo Morning News, Guangxi News Network, Nanning Circle, 970 radio and more than 100 Dongcheng International Group members witnessed the event.
Photo 1: Mr. Nguyen Thanh Miao, CEO of Dongcheng International Group, delivers a welcome speech at the launch event
At the beginning of the conference, Mr. Ruan Qingmiao, CEO of Dongcheng International Group, made a welcome speech. He said that Nanning is the birthplace of Dongcheng, and also the core city of "Dongcheng Association" members. Today, Dongcheng returned to Nanning from Guangzhou to have a happy gathering with members, listen to the voice of members and understand the needs of members, because Dongcheng has come a long way, but never forgot why it started.
Figure 2: Gou Guoxing, Vice President of Dongcheng International Group, introduces the evolution history of Dongcheng membership system
Afterwards, Mr. Gou Guoxing, Vice President of Dongssan International Group, introduced the evolution history of Dongssan membership system to the guests: in 2006, Dongssan welcomed its first member; In 2012, the one millionth member of Dongcheng was born. In 2015, the member platform "Dongchenghui" was established, the "Cloud Hotel" was launched, and the Black Gold Card was launched. In 2016, we launched Thanksgiving Day to give gratitude and feedback to members and released the APP of "Dongchenghui", the hotel's black technology. In June 2017, its members exceeded 15 million and its wechat fans exceeded 3 million...
In the future, Dongcheng Member Loyalty Program 2.0 will comprehensively expand and improve member services from the aspects of rights and interests, points, activities and experience. At the same time, the company will continue to explore new experiences of its members in an uncompromising spirit. Based on the needs of 15 million users, the company will continue to create new and surprising experiences. This is the belief and mission of the company.
Figure 3: The mascot of Dongcheng International Group -- Pillow Jun interacts with members
And in order to close the distance with members and users, the East presented the hotel industry the most cute and warm mascot - pillow. Pillow Jun's main color is blue, representing the cool and clean environment of Dongcheng hotels; The main shape is an indispensable pillow for hotel rooms, implying that the pillow is warm and healing, trustworthy and reliable. At the conference site, the lovely Pillow Jun interacted with the members' representatives and posed different happy shapes mischievously, which captured the hearts of the guests.
Afterwards, Mr. Liu Haobo, deputy Director of Membership of Dongcheng International Group, revealed the original intention of cross-border cooperation between "Dongcheng Meeting" and industry giants of finance, entertainment, travel and Internet, which is not only to expand membership card's rights and interests, product and service innovation, and enhance brand awareness, but also to unite more excellent Allies and build a service ecosystem around user needs. Make members, hotels, partners mutually beneficial symbiosis.
Figure 4: Mr. Liu Haobo, Deputy Member Director of Dongsune International Group, introduces Dongsune cross-border cooperation
Up to now, Dongcheng's cross-border cooperation has begun to take shape: in the financial field, Dongcheng has established cooperation partnership with Guilin Bank and China Merchants Bank, and launched a co-branded card integrating member rights and financial functions. It will also carry out in-depth cooperation with China UnionPay for various consumption scenarios. In the entertainment industry, it has reached cooperation with Jinyi Cinema and Youku, etc., on which Dongsung members can enjoy preferential viewing of blockbusters and various exclusive membership activities. In the field of travel, it has close cooperation with Xiaoming Bike and Didi Chuxing. In addition to enjoying travel privileges such as free riding and airport pick-up, Dongssan members will also take the lead in experiencing various innovative services of "hotel + travel". In the Internet field, Dongssan and wechat, Alipay have reached a deep strategic cooperation, in the hotel industry, the first wechat scan code card purchase, the first "cloud hotel" model, mobile phone is the front desk......
Figure 5: DSSC conducts roundtable dialogue with key partners
At the conference site, Dongcheng held a roundtable dialogue with key partners such as China UnionPay, Jinyi Cinema, Xiaoming Bike, Guilin Bank, etc., jointly displayed the cooperation results in the field of member services, interacted with the on-site members, answered the questions of members and sent out a number of surprise awards.
On-site members in the media interview, imperceptibly has been hand in hand with the East through 11 years, witnessed the rapid development of the East, but also personally feel the continuous improvement of the East membership system, today "East" released a series of plans, shows the East for members of the care, sincerity and intentions, we look forward to the establishment of "East" +X "service ecosystem, We will continue to support Tossen International.
Profile of Dongcheng International Group:
Dongcheng International Group is an outstanding hotel group, one of the top 32 hotel groups in the world and one of the top 5 hotel groups in China, with a total of 8 hotel brands and 1 financial brand. In 2016, Dossen reached a strategic cooperation with Marriott International to jointly introduce the Wanfeng hotel brand in China. Since its establishment in 2006, Dongcheng has been adhering to the values of "customer-oriented, cooperation and sharing, passion and focus, and result-oriented", striving to become a world-class hotel group.
Up to now, the group has more than 1200 hotels, distributed in more than 200 cities in China, Malaysia, Belarus, Myanmar and other countries. The number of employees exceeds 20,000, the number of loyal members exceeds 15 million, and the number of active wechat members exceeds 3 million. Tossen serves more than 100,000 guests every day and more than 40 million each year.
