Since its official launch on May 29, the "Picture Book Time" project aimed at promoting national reading, tens of thousands of ordinary people, together with numerous stars, experts and talents, have demonstrated their ability to read and speak children's picture books through different platforms such as Miaopai (video mode) and Enlightenment Listen (audio mode). After the audition in mid-July, the winners will have the opportunity to participate in the professional programs linked by the network and the station as guests, as well as the opportunity to donate picture books to children in poor areas in the name of personal love (funded by the Organizing committee).
As of June 23, 36 celebrities have participated in the reading through Miaopai platform. The total number of videos of "Picture Book Super People's Challenge" has reached 1,828, with nearly 50 million views. Enlightening Listen, an audio platform, received 8,730 entries, a total of 323,600 people participated in the vote, and more than 5.53 million votes were collected on wechat moments of friends. On Weibo platform # Picture-book Time ## picture-book time Plan ## picture-book Super Challenge # The cumulative reading volume of the three micro topics exceeded 124 million.
It is understood that the "Picture Book Time" national reading promotion project is jointly sponsored by the Chinese Society of Education and the China Social Welfare Foundation, initiated and undertaken by Dolphin Media, and operated by the Beijing Lightyear Image Organization.
According to the relevant person in charge of the organizer of the event, after the popular artist Yi Yangqianxi, charity ambassador Tao Xinran first opened the lead reading, just three weeks, led the fashion "hot mom" Li Nian, "male god" Mingdao, "superman mother" Ma Yashu, And Cheng Lisha, Cao Xiyue, Yao Wang, Zhou Mi, Yang Yiming, Feng Lijun, Zhang Xuanrui, Sun Ning, music alien Ding Yu and many other stars participated. Through their reading, they have successfully won more than 7,000 picture books for children in poor mountainous areas. In the future, more famous stars and artists will participate in the project, and the first batch of picture books worth 1 million yuan donated by Dolphin Media will be donated to more than 200 primary schools in poverty-stricken areas in Liangshan of Sichuan Province, Luoxiao Mountain of Jiangxi Province, Honghe of Yunnan Province, the Three Gorges Reservoir area of Chongqing and Qingyang of Gansu Province, benefiting tens of thousands of children in need. At the same time, the project has opened fundraising channels on Sina Weibo Charity platform, Tencent LeDonation platform and JD.com charity platform to raise funds for the public.
Jackson Yi leads the reading of "Good Night Daisy"
Li Nian-ling reads the picture book A Kiss to My Father
Ma Yashu leads the reading of the picture book Dear, I will Always Be By Your Side
Leading the picture book Moonlight
Hu Ke Ling read Rob Is Angry
Li Meng leads the reading of The Man Who Lived in the Moon
Zhou Mi-ling reads My Brother Is Superman
Read the picture book "Go Left, Go Right."
Part of the "Picture Book Super Challenge" competition video screenshots
According to official data from Enlightening, more than 300,000 people participated on the audio platform in just three weeks. The activity was also supported and participated by well-known writers Zhang Linger and Chen Junhong, senior reading promoter sister Qingyou and many other talents. According to the person in charge of Enlightening Listen, the preliminary competition of the platform has been successfully concluded on June 15, and 200 people selected by Hai will continue to compete for the next stage of knockout competition. The final top 50 winners will win 10,000 picture books for children in poor mountainous areas.
According to the organizer, the activity is still ongoing, and it is expected that more than 100 celebrities will participate in the reading. At the same time, it will drive more netizens to pay attention to and participate in the "picture Book Super Challenge" activity, to help promote the national reading, and jointly "read picture books for public benefit". By taking part in the # PictureBook Super Challenge through Miaopai and Enlightenment listening, you will have the opportunity to show your excellent works in the radio program "Uncle Pauline Tells Stories" covering 43 cities in China, and finally be selected to participate in the recording of the seasonal program "PictureBook Time". The show is scheduled to be broadcast online at the end of August, creating the first topical picture book show exclusively for Chinese families.
