On June 16, the top 5 Chinese hotel group, Tung Shing International Group, announced the grand opening of its overseas group in Hong Kong, namely, Hong Kong Tung Shing International Investment Management Group Limited (hereinafter referred to as "Hong Kong Tung Shing") at Hong Kong Central City, Guangdong Road, Tsim Sha Tsui. The listing of Hong Kong Dongcheng International Group, announced the formal establishment of the overseas company of Dongcheng International Group, also marks the internationalization of Dongcheng International development into a new milepost.
Eastsun International Investment Management Group Limited is located in Central Harbour City, Canton Road, Tsim Sha Tsui, Hong Kong
At the launch ceremony, Mr. Fang Pok-chun, director and president of Hong Kong Eastsun International Investment Management Group, said that thanks to the support and care of Mr. Cheng Xinhua, Chairman of the Board of Directors of the Group, the golden signboard of Eastsun International was lit up in the Tsim Sha Tsui Business District of Hong Kong, the world financial center, marking a new page in the development of Eastsun International.
Mr. Fang further introduced that Hong Kong Dongssan was developed from the former International Business Department: In early 2016, the International Business Department came into being in order to actively respond to and implement the internationalization strategy of Dongssan. Since its establishment, Dongssan has successfully expanded its business territory to overseas countries such as Belarus, Myanmar and Malaysia. In 2017, with the acceleration of its international expansion, the International Division was rapidly upgraded. In just one year, it turned from the former international Division into today's Hong Kong Eastern Division.
The establishment of Hong Kong Dongssan marks a new leap forward in its international expansion. To build a good strategic platform of Hong Kong Dongssan, more integrated global information, talent, technology, capital and various resources, so as to better serve the guests of Dongssan International, further serve the tourism industry, and more widely serve the "Belt and Road". As a beginning, East International will accelerate towards the world, flowers around the world.
Hong Kong East Sun International Investment Management Group Limited was officially launched, Mr. Fang Puchun (middle) director and company executives pose for a photo
According to the relevant person in charge of the preparation group of Hong Kong East Show further revealed, now Hong Kong East Show all hardware and software equipment are equipped with international standards, the rules and regulations are also in full compliance with international legal treaties, the purpose is to create a furniture international operation and management level of high-end investment group as East Show "march into the world" the main force.
The members of the team are selected from the former development elites of the International Business Department, including many elite operators from the financial field. The director and president of the company, Mr. Fang Baichun, has rich experience in hotel operation and management and the working experience of a famous investment group in Hong Kong. These skilled financial operators may become the "vanguard" of the overseas expansion of Dongcheng International, and escort the overseas investment and acquisition of Dongcheng International with their professional technology and capital operation ability.
Mr. Fong Pok-chun (right), Director, and Mr. Fung Loi-sing (left), Vice President, of Tung Shing International Investment Management Group Limited, Hong Kong
It should be said that internationalization strategy is one of the core strategies of DongSSan. Since its inception, DongSSan has always placed internationalization expansion in an important position in the development of the group and has continuously promoted its implementation.
In 2011, the first overseas hotel of "City Convenience" under Dongcheng International was located in Kuala Lumpur, Malaysia. In February 2016, Dongssan signed a strategic cooperation agreement with Marriott International, the world's leading hotel group, to introduce Wanfeng, Marriott's new generation of international luxury business hotels, into China; In September 2016, Dongcheng International entered Eastern Europe, and Yi Cheng Hotel landed in Belarus. In October 2016, Dongssan appeared in ITB ASIA, the largest tourism and hotel industry exhibition in Asia, and held an overseas strategy conference in Singapore, which gained wide attention. In December 2016, on behalf of the Chinese hotel industry, Dongcheng International attended the first Asian Hotel and Tourism Investment Conference (AHTIC) held in Colombo, Sri Lanka, and was personally met by the President and Prime Minister of Sri Lanka. In March 2017, Dongcheng made an amazing appearance at ITB Berlin, the world's largest tourism trade show held in Berlin, Germany, and reached many cooperation intentions. In March 2017, Myanmar Yicheng Hotel grand trial business; On June 18, 2017, the first Wanfeng hotel cooperated with Marriott was officially opened in Nanning...
The pace of international expansion of Dongssan International has never slowed down. After the establishment of Dongssan International in Hong Kong, Dongssan International will enter the full force stage of international expansion at one fell swoop and land in the world rapidly.
According to the relevant person in charge of Hong Kong East Show, At present, Hong Kong Dongsan has contacted the financial giants, industry bosses and chamber of commerce in the hotel industry, such as the important financial institutions, real estate investment groups, authoritative chambers of commerce and other 11 countries and regions in India, Australia, New Zealand, North America, the European Union, the United Kingdom, Japan and South Korea, Taiwan, Hong Kong, the Middle East and Southeast Asia, and conducted preliminary cooperation negotiations. The relevant agencies also expressed a strong willingness to cooperate, Hong Kong East presented in July has led a delegation to all over the world on East presented and the relevant agencies in the region to further confirm the details of cooperation, the follow-up will set up the relevant project team one by one to implement, East presented international group's hotel brands will quickly in 11 regional market segments to take root, radiation the world.
It can be said that after several years of international expansion, the "International Great Dongcheng" territory of Dongcheng International has already taken shape. Now, with the establishment of Dongcheng Hong Kong as the landmark node, the globalization and expansion process of Dongcheng International has taken a new key step. It can be predicted that in the near future, Dongcheng International this magnificent "international Great Dongcheng" territory is slowly unfolding.
Mr. Fang Pok-chun, Director and President of East Sun International Investment Management Group
Jacky Fang holds a Ph.D. in Administration from Camden University, Camden University and School of Hotel Management in Lausanne, Switzerland (Ph.D. will be awarded on July 23, 2017).
Companies he has served: President Wilson Hotel, Kempinski Hotels & Resorts, Allianz, Royal Garden Hotel Group, Hong Kong Leda Investment Group, Hong Kong Poje Investment Advisory Co., LTD.
