After several months of deliberation and polishing, HNA Technology incubation consumption upgraded to the core content platform "Fish" APP officially released a new 2.0 iteration version, featuring the core functions of "discovery", "selection" and "subscription". With rich content and selected subdivided labels, users are given a fresh reading experience.
Swimming Fish is an APP based on content reading, aiming at the consumer upgrading crowd. The APP not only covers quality content of the whole web, but also uses big data and recommendation algorithm to make precise recommendation for users. At the same time, it also recommends products packaged with contents of food, drink, travel, shopping and entertainment. There are not only intelligent recommendation of personalized algorithm, but also combination recommendation of high-quality content selected by experts.
Let life more material, discover the beauty of life
This is the Slogan of the fish. From the information shortage to the current information explosion, there are too many information garbage in People's Daily reading, they cannot quickly get the information they want to read, and the cost of good consumer services is also very high. Fish is from this point of entry, after in-depth user research, online version 2.0. There are many new changes in this version:
Better content sources. In order to ensure that what users see is high quality content, Fish has done a strict selection of content sources. Content positioning consumption upgrade crowd, help users find the beauty of life. In the "Selected" section of the home page, you can see popular topics.
More accurate algorithms are recommended. Selected content is recommended and displayed according to interest. After downloading the fish APP, the first thing you see when you open the APP is not the full screen bombardment of information flow, but the selection of interest labels. Users can subscribe to high-quality content by selecting labels according to the direction they are interested in.
A richer selection of goods. Instead of just looking at it, the new version features a wide range of experientialproducts, including travel products and surrounding Tours. Here you can find afternoon tea packages for Beijing's Internet celebrities and compare prices to which island in the Maldives is more cost-effective. Consumer goods from various platforms can be seen and screened and compared on Youyu, reducing the cost of information collection at ordinary times.
A more refined reading experience. Home page is different from the previous APP, the new version of the fish before the Banner and King Kong are killed, in the form of Feed stream display, can let good content quickly show to the user. In the next version, video will also be available online. Last year, the fish entered into a strategic partnership with Insta 360 Panoramic Camera, and will explore new heights in visual experience.
Hna incubation and Internet gene
Hna Technology carries the mission of leading the strategic transformation of HNA Group, reshaping the business model through the data economy and unleashing the huge potential of HNA's traditional industries. As a 2C terminal APP incubated by HNA Technology, You Yu allows users to personally feel the upgrade of life style and consumption brought by science and technology. At the beginning of its launch, You Yu explored the vertical field with travel as the entry point.
Zuo Li, general manager of Consumer Division of HNA Technology, the person in charge of the Fish Project, said that every iteration and optimization we make is to bring better experience to users, and we pay more attention to discover the beauty of life. Let every download fish APP users, can feel our intentions, this is valuable. Our team is young and full of energy. Such a strong team can incubate products with different experiences.
The original intention of Swimming Fish is always to help users discover the good things in life through quality content, and realize consumption upgrading from material to spiritual.
