On the eve of the May 4th Youth Day, Ant Huabei released the 2017 Consumer Life Report of Young People, which showed that the post-90s generation became the main force of Huabei, accounting for 47.25%. In the general impression, the post-90s spend freely, pay less attention to their credit, consumption ahead of time, and so on. But in fact, 99 percent of the post-90s will pay back on time after spending on credit, and they attach great importance to their credit.
One out of every four post-90s generation uses flowers
According to Ant Huabei statistics, more than 45 million of China's 170 million post-90s generation use Huabei. On average, one out of every four post-90s people uses flowers. Among all the users of huabei, the first choice of huabei payment is still the post-90s generation, with nearly 40% choosing it as their first choice, much higher than the 25% of other groups.
Compared with the consumption concept of the older generation, the post-90s are obviously more avant-garde and fashionable, and they are more open to saving and credit consumption. In the choice of consumption mode, not only will they choose to save consumption, credit consumption and appropriate advanced consumption has become their consumption habits. "Spend tomorrow's money, do today's work" is the main consumption view of the post-90s. However, the post-90 generation attaches great importance to their credit situation, and cherishing credit has become the resonance of this group.
More than 99 percent of post-90s users repay on time
It seems that the idea that young people spend too much money and have little control over their spending power has become a "fact", but the 2017 Consumer Life Report on Young People of Huabei has used real data to vindicate the post-90s generation, giving a solid blow to those who worry too much.
According to Ant Huabei's data, nearly 70 percent of users born in the 1990s are able to spend rationally, limiting their monthly expenses to less than two-thirds of the credit limit. It also means that the post-90s' credit consumption is not ahead of time, but "moderately ahead". Although they love to spend money, they are not capricious and have a strong constraint on themselves.
Not only are they very rational with their money, they are also very careful about their credit status. This is even stronger than the "older" generation of consumers. After spending money in advance, the proportion of the post-90s to repay on time is as high as 99%.
Responsible, good at spending money and good at making money
The 2017 Huabei Young People Consumption Life Report references data from Feizhu and Alipay to more comprehensively display the portrait of the current young consumer groups. According to the report on the travel consumption Characteristics of young people born after 85, young people born after 85 ranked first in "taking the elderly with them on trips" with 44.57 percent.
In addition, data from Ant Financial public Welfare showed that in the past year, the number of people born in the 1990s (48 percent) who donated on Alipay's charity donation platform has surpassed that of those born in the 1980s (45 percent), accounting for half of the total.
This report plays a significant role in dispelling the old generation's misunderstanding of the post-90s generation. The report directly shows that the post-90s generation is an energetic but rational, fashion-forward but very responsible group. However, spending money is not enough. In May this year, YunQianbag.com launched a tourism fund plan for the surrounding areas. You can also earn double income while visiting, including a 2,000 yuan tourism fund prize. It seems that spending money and making money are the lifestyle of the post-90s generation!
