In mid-March 2017, Huannai held a strategic cooperation signing ceremony with Junlemei Furniture Co., LTD. (hereinafter referred to as Junlemei). Mr. Wu Yanjun, Assistant President of Huanai Home FurnishingCo., LTD., Mr. Zhang Bailun, chairman of Junlemei, Mr. Jia Hai, general manager of Shijiazhuang Sales Area of Huanai Home FurnishingCo., LTD., and Mr. Huang Na, general manager of Junlemei, led the key members of both sides to attend the event and jointly witness the completion of Hebei Huameju Home FurnishingCo., LTD. The establishment of the new company will promote the development of various businesses of both parties, realize the sharing of resources and complementary advantages, and achieve the beautiful vision of quality home life.
Huanai home furnaces and Junlemei has always maintained a good cooperative relationship, hoping to seize the market heights through the strong joint, the industry believes that the horizontal connection between the two giants or will affect the whole Shijiazhuang area home furnaces industry market pattern. The strategic cooperation between the two brands enables superior products in different segments to be able to provide consumers in Shijiazhuang with high-quality products, whole-house solution services and one-stop convenient purchasing services through barrier-free product integration services. Finally, the products presented to consumers are in full compliance with the highest standards of the industry.
Photo: Zhang Bailun, chairman of Junlemei
Junlemei is a star furniture comprehensive enterprise integrating sales, manufacturing and scientific research. In the past 27 years, it has adhered to the business philosophy of "starting from consumer demand and finally consumer satisfaction", and enjoys the reputation of "star enterprise of light industry in Hebei Province" and "Famous Brand Enterprise in Hebei Province". Junlemei Home furnishing 4S home furnishing chain mode, fully demonstrate the "brand store, the overall home furnishing, personality plan, full service" business philosophy Zhu named in the industry brand. Huamei Residence Living Experience Museum, now under construction, is the first to use the expression of scene digital technology and the integration of international advanced home operation mode.
Zhang Bailun, chairman of Junlemei, said, "Integrating resources, serving customers, creating wealth and serving society, which is the business purpose of Junlemei Company. We keep our promises, do business in a civilized way, and strive to provide first-class products, first-class services and first-class environment for the majority of consumers. Both Huannai and Junlemei are big brands that have grown up in the fierce market competition. They have accumulated large quality platforms and strong brands, accumulated considerable scale of tangible assets and valuable management experience, which have laid the cornerstone for their successful cooperation!"
Photo: Wu Yanjun, assistant president of Huanai Household
Mr. Jia Feng, Chairman of Huanai Furniture, authorized Wu Yanjun, assistant president of Huanai Furniture, to participate in this press conference. At the signing ceremony, Wu Yanjun said: "The cooperation between brands has become the mainstream and inevitable. In the past, the industry environment was driven by real estate, while the household industry flourished as its downstream industry. In the future, the Chinese economy is a new form driven by the Internet, and the traditional enterprises' customer gathering cost, transaction cost and service cost are getting higher and higher. This will make our building materials distributors and service providers face great challenges. The resulting uncertainties such as customer choice and cooperation changes easily make traditional enterprises lose their direction. In the face of challenges, this strategic partnership will play an important role in further promoting the deep integration of furniture and building materials, improving the service level of the brand and accelerating the development mode of the house."
Photo: Jia Hai, general manager of Shijiazhuang Sales Area of Huanai Household
As a leading retail service provider in the domestic home building materials industry, Huanai has business coverage in 13 provinces, more than 1,000 terminal stores, more than 7,000 employees, and has served millions of customers in the past 20 years. Jia Hai, general manager of Shijiazhuang Sales Area of Huanai Home Furnishing, said, "The new joint venture between Huanai Home Furnishing and Junlemei will realize the sharing of customer resources based on the advantages of the terminal store of Huanai Home Furnishing in the future, and will integrate the building materials, decoration and furniture industries; Integration of purchasing, sales and after-sales marketing; Design, decoration, decoration link integration; The innovative marketing mode characterized by the integration of market, product and experience service provides consumers with more convenient and relaxed consumption experience, and achieves the best collaboration between the building materials field and the furniture field."
Photo: Huang Na, general manager of Junlemei
In the future, Huannai Home Furnishing will carry out more in-depth cooperation with Junlemei in the supply chain through product innovation, institutional innovation and the construction of relevant supporting systems, and effectively utilize the advantages of both sides' customer resources, supply chain system and huge offline store resources to realize precision marketing in the era of data sharing and mobile big data. Bring high quality products and services for consumers in the field of home furnishing, create a new era to meet the upgrading of home furnishing consumption.
