There is a company that has made it its mission to ease employment difficulties since its inception. After many trials and errors, the founder of the company decided to cultivate vegetables without soil as the starting point, and to offer the model of selling vegetables and giving gifts to those who have difficulty in employment the opportunity to earn income through creativity or labor.
"We initially wanted to create revenue opportunities through 3D printing personalized products, but gave up because the market was difficult to crack," said Deng Hongbo, founder of Jianai Darenwu (Beijing) Technology Co., LTD. After that, I tried to create jobs by promoting technology sharing and good life experience in residential communities, but I gave up due to high costs and poor market research results. After much reflection, we decided that it would be less risky to open the market first by producing and selling just-needed vegetable foods. But due to financial constraints, we can only try this project on an experimental basis."
Deng has always been adamant that people can earn money by producing ideas. He hopes to find a way to make people willing to try to generate income by producing ideas. After reading Free: The Future of Business, Deng decided that a good way to generate income for creative producers is to promote creative products or services by giving away gifts or brochures along with selling food or goods. And when ideas can be monetised more easily, more people may be willing to try producing them.
In addition, Universal Love Drenwu (Beijing) Technology Co., Ltd. hopes to create a creative sharing community, where community members can offset part of the price of food or commodities with ideas instead of money, so that it is possible to obtain higher quality food or commodities at a lower cost. If the idea turns out to be a popular good or service, the creator can earn extra money. For the long-term unemployed who have difficulty finding a job, the creative sharing community can even give him food or goods on credit and help him to earn income through his creativity or labor. After he can earn income, the creative sharing community can pay the credit.
"It will be difficult for people to accept this innovative consumption model at first," Deng said. "Maybe we need to combine various resources to promote it and make people willing to try it. If some well-known enterprises strongly support the consumption mode of creative sharing community and are willing to turn the creative ideas provided by the unemployed or consumers into gifts and sell them together with best-selling goods, this innovative consumption mode may be recognized by people more quickly. How to make people willing to try to produce ideas and make it easy for people to produce ideas is also a big difficulty in the success of this model. I think micro-innovation based on other people's good ideas is a simple and easy way to generate ideas, which is what idea sharing is all about. But micro-innovators should also give something back to those who come up with good ideas, so that more talented people are willing to share their good ideas."
Many would argue that solving the problem of how to earn an income for the unemployed should be a national concern. Entrepreneurs as long as they do their own work, do not let their employees unemployed on it, there is no need to care so much. In fact, the reason why Jianai Drenwu (Beijing) Technology Co., Ltd. has made it its mission to ease employment difficulties is that its founder, Deng Hongbo, and his family have all experienced difficulties in finding jobs. This mission was made out of empathy.
At this year's two sessions, Premier Li Keqiang said: "We need to create an environment conducive to entrepreneurship and employment, not relying on the government to provide an iron rice bowl, but let the people with labor and wisdom to create or create a golden rice bowl." Perhaps, Juai Darenwu (Beijing) Technology Co., Ltd. is to be the premier's words to practice, to help people with labor and wisdom to create rice bowls. But there is a long way to go, and it remains to be seen whether the company will be able to fulfil its long-held ambitions.
