On March 7, 2017, Shangpin Zhaopin (stock code 300616) was officially listed in Shenzhen Stock Exchange GEM. As A share market rookie, Shangpin house in the recent capital market performance bright. Continuation of the momentum of the early continuous daily limit, March 22 Shangpin house share price opened 188.75 yuan in the morning with small fluctuations in the big market after the rapid back seal break 200 yuan, the latest to close 201 yuan, A day of 10%, the overall stock price ranking among the top five into the A-share "first echelon", the company's total market value climbed to 21.708 billion yuan. In this regard, there is an analysis that the house with considerable growth, reflected from the side of the customized home industry upward space by investors.
The surge in share prices boosted market sentiment
Relative to Shangpin house with 108 million shares of total capital, the 27 million shares issued to 54.35 yuan is not low from the price, but from the book, did not affect the capital market on Shangpin house with hot. Opening only 5 days, Shang Pin home with 104.17 yuan promoted to the custom home industry's first 100 yuan shares. After nine consecutive daily limits, on March 20, affected by the market fluctuations, Shangpinzhai shares opened the board for the first time to end the trend of continuous one-word daily limits, but then recovered the lost ground in the trading day of March 22, the share price has broken the 200 yuan mark into the A-share "first echelon" list, become one of the most bright stocks recently. From the disk performance, the volume of about 120 thousand hands to contribute such a rapid rise, meaning that the afternoon market still sufficient room for growth.
The soaring stock price of Shangpin Homeworks is not only the recognition of a single enterprise by the capital market, but also the recognition of the entire home furnishing industry, which drives the market sentiment and investment expectation of the home furnishing industry. After all, only investors believe that the company has a bright future will decide to buy a large number of shares and push up the stock price. For example, after Kweichow Moutai became a 100 yuan stock in 2007, it led the baijiu stock market out of a wave of good market, and Moutai's share price also rose steadily to the current 394 yuan per share.
Throughout the current market situation, the number of middle class families in China is on the rise, middle and high-end consumers gradually emerge, and more and more demands for home furnishing personalized, it can be predicted that in the next five years, the custom home furnishing enterprises represented by Shangpin home furnishing will still maintain a momentum of rapid development.
Capital support to further enhance comprehensive strength
For Shangpin Homefit, the listing is the biggest move in the company's 12-year history. In this regard, Mr. Li Jiacong, general manager of the company, said that the capital market for customized home furnishing enterprises in front-end marketing, back-end industry 4.0 power to provide more sufficient resources, for enterprises to achieve expansion, capacity construction, brand building and other aspects to provide support. After listing, Shangpin Home matching will get more capital support, which has a positive significance for improving the overall comprehensive strength. At the same time, the market and consumers put forward stricter requirements on the brand reputation guarantee, the standardization of the company's operation and management, which will promote Shangpin house to develop in a better direction.
According to the prospectus, the funds raised by Shangpin Home distribution are mainly used for four purposes, including intelligent manufacturing production line construction project, marketing network construction project, Internet marketing O2O promotion platform project and home e-commerce South China supporting center construction project. Li Jiacong revealed that after the listing of the house will be deep cultivation channel laying, brand publicity and capacity expansion, and increase the construction of industry 4.0, improve the whole house customized supporting production, further enhance capacity and technology, to meet the growing market and demand of custom home market.
C2B+O2O lays the foundation for rapid growth
Born in the IT industry, in the Internet era. Different from other traditional furniture peers, Shangpin house, which started from software, always carries the Internet gene of "science and technology man". This is not so "pure" customized home furnishing enterprise, has been called by Alibaba Professor Zeng Ming as "the Chinese sample of C2B", is also praised by the industry and media as "the model of traditional industry transformation and upgrading of industry 4.0", is the earliest "explore the home e-commerce model of O2O pioneer.
At present, driven by "information technology, cloud computing and big data application" and relying on O2O Internet marketing service platform and flexible production technology, Shangpin Home furnishing has realized the "C2B+O2O" business model of customized personalized design and large-scale production of the whole house panel furniture, turning the customization of a few people into the life of most people. This has brought about the trend of rapid growth in recent years. According to the financial data, the compound growth rate of Shangpin Homepart from 2013 to 2015 was about 60%, which attracted much attention from the capital market in the initial stage of listing.
There is an insurmountable barrier between individuation and scale; The integration of e-commerce and physical stores, online and offline is also a new topic often discussed in the industry. The innovation and exploration of this customized home furnishing company with Internet gene in these aspects may bring some reference and thinking to the industry.
