Pudong Development credit card to deepen the Internet thinking red envelope activity year-end upgrade

Price war, sharing war, gathering blessing war... All kinds of Internet marketing activities before the Spring Festival are dazzling. How to attract users with novel welfare experience, and how to trigger communication with fresh interactive ways? At the same time that the major Internet platforms are using different strategies to attract consumers' attention, the traditional financial industry is also undergoing self-transformation and innovation in terms of marketing ideas and customer experience. Among them, Shanghai Pudong Development Bank credit card marketing activities eye-catching performance, after the New Year's Day to issue hundreds of millions of yuan of welfare and then "expand recruitment", its "pen consumption with red envelope" signboard activity upgraded.

It is reported that from now to January 26, cardholders will bind to the official wechat cardholder of SPD Bank credit card and open a red envelope of 8 or 20 red envelopes, which will give them a maximum of 88 yuan or 1G mobile phone data at one time. Cardholders told reporters that such feedback is stronger and more affordable than the usual red envelope; "Before the festival to buy New Year shopping card consumption just saved a lot of red envelopes, did not expect additional surprises, can be said to be very sweet."

In fact, since 2014, SPD Credit Card has launched the "SPD Love Red Envelope" activity on wechat platform, which provides red envelopes for each transaction, becoming the first credit card brand in the industry to introduce the concept of wechat red envelope into interactive marketing activities. The continuous careful management has gained a large number of loyal fans, caused a huge response in the industry, and formed a good customer reputation and market influence. In the past three years, whether it is picture design, prize setting, or gameplay planning, SPD credit Card has been adhering to the concept of user first to constantly iterate and upgrade; By constantly innovating the activity experience, it also helps cardholders form the habit of using the card continuously, which becomes the "winning weapon" for SPD Credit Card to attract users in the long term.

In addition to the innovative design strategy, the high quality interactive experience also greatly enhances the enthusiasm of users to participate. The reporter's personal test found that, from the perspective of user experience, a high sense of participation and quality welfare model, commendable. After swiping the card, the reporter's mobile phone immediately received a red envelope reminder, red envelope prizes from basic swiping gold, points, to all kinds of card coupons, gift certificates, flow packages, etc., rich and attractive categories, can meet the needs of cardholders in many aspects. According to rough calculation, we only need to swipe the card normally every month, and the feedback accumulated through the red envelope activity is also a rich prize, which makes us have more expectations in addition to swiping the card.

Through the observation of the reporter over the past year, it is found that SPD credit Card always adheres to the activity principle of "universal benefit, extreme and sincere" in customer feedback. From the consumer feedback of the Consumer Ranking Award, the welfare of the New Year's Day, to the recent upgrade of red envelope size, SPD Credit Card has built a reputation in the market and won people's hearts through continuous innovation and sincere attitude. In 2017, it is worth looking forward to what kind of surprise experience SPD Credit Card will bring to cardholders.