From the current situation of Shenzhen rental market, we are optimistic about the rise of apartment APP and other rental platforms

2017-01-13 14:52 0

Buying a house is the symbolic act of "starting a family" in the traditional Chinese concept. However, married tenants or those with children now account for nearly half of the rental population in major cities such as Beijing, Shanghai, Guangzhou and Shenzhen, according to the survey. This means that more and more young people are stepping out of this traditional thinking frame and making "long-term renting" their first choice. Of course, this is also the result of many factors.

Current analysis: Renting is still an important part of most people's lives

As we all know, Beijing, Shanghai, Guangzhou and Shenzhen have always been the "big households" of migrant population, among which young white-collar workers account for an important proportion. However, these areas are far ahead of the country's housing prices, but many people who need to leave behind.

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Take Shenzhen as an example. In 2016, the real estate market was booming, with the price rising all the way, even reaching an average price of about 80,000 yuan for a period of time. Although in Shenzhen recently released 2016 real estate market data, showing the "Shenzhen eight", Shenzhen new house and second-hand housing transaction average price fell significantly, but the average price of about 50,000 is still a number of people difficult to break through. Therefore, long-term rental has become the first choice for most people.

On the other hand, leading to Shenzhen rental market temperature is not reduced as well as the decline in rent factors. Since 2016, housing rents in Shenzhen have continued to show a downward trend. Although there was a slight rebound during the period, they fell back again in the later period, which is undoubtedly a good news for people who live and work in Shenzhen for a long time.

In fact, the current situation of the housing rental market in Shenzhen where most young people "cluster" is also reflected by the following data and factors. A set of data shows that the transaction volume and area of both new and second-hand residential buildings in Shenzhen dropped significantly in 2016, decreasing by about 30 percent compared with 2015. Among them, there are both reasons for the strong wait-and-see sentiment in the market after the introduction of "Sheneight" and other policies, as well as the factors that young people who do not want to be house slaves "adhere to the idea of renting" in order to pursue high-quality life.

Generally speaking, renting, even long-term renting, is still an important part of the life of most deep-drift people.

Good apartment APP and other rental platforms will play an important role in the industry market

The huge size of Shenzhen's housing rental market and the increasingly diverse needs of tenants have given rise to a number of rental service platforms. Some of these innovative platforms are gaining popularity and increasingly act as a "bridge" between leasing parties.

Take the highly popular "Good Apartment" APP as an example. This rental management software, which takes mobile Internet as the carrier and is committed to providing customers with "information + real estate + finance" services, has won wide recognition from both inside and outside the industry and the leasing parties through a comprehensive, diversified and one-stop rental management innovative service mode, and has become the first choice of rental demander in many cities in the Pearl River Delta.

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Different from the single mode of the traditional rent management platform, such as looking for housing information, Hao Apartment APP has more complete functions. For example, the contract can be generated online and the cloud backup can maximize the protection of the interests of tenants and rental security, which fundamentally eliminates the possible disputes in the traditional mode.

Of course, good apartment APP is popular, more because of its intelligent, personalized side. For example, tenants can get reminders about rent, water and electricity charges in real time through mobile phones, and pay rent autonomously through Alipay, wechat, credit card and other channels with one click. At the same time, Hao Apartment APP will automatically grow payment notes each phase, which is convenient for tenants to manage and record rental details.

It is worth mentioning that "Hao Yu APP" also aggregates a variety of practical functions, such as providing convenient community services for tenants, social communication services, and even the Hao Yu APP also docking with Sesame credit and other credit rating data interface, which can provide high credit degree tenants with loans, financial services to solve short-term capital turnover and so on.

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Many users commented: "Haohao apartment APP can be regarded as the intelligent butler of modern tenants. It perfectly solves a series of drawbacks of traditional rental mode, and can provide convenient services for long-term tenants for a long time, which is simple and easy to use."

Comprehensive analysis, the rapid rise of the rental platform is undoubtedly in line with the development of the modern real estate market. The APP of Haoapartment and other software fully grasp users' pain points, with innovation and display of personalized characteristics deeply rooted in people's hearts. Now and even in the future, as long as the market pattern of the industry remains unchanged, these platforms will play an important role and play an important role as a bridge to provide convenient communication and personalized service guarantee for the lessee and the lessor.

Source: Corporate press release
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