The recent meeting of China's financial leaders once again stressed the need to curb the real estate bubble, reflecting the central government's determination to curb the rapid rise of housing prices. At the same time, it reflects that the risk of real estate investment in China is intensifying from another level.
This is in such a context, more and more people set their eyes on overseas, overseas assets and real estate is becoming the high net worth people and even the middle class investment choice.
As early as a year ago, some people had the foresight to follow the footsteps of the World Land and went to the Palm Springs area of Los Angeles in the United States. At that time, the myth of the overseas day disc was created. The first phase is sold out, so why can this project attract so many customers to buy?
High yield, low risk
The launch of the Palm Springs project was also a time when domestic investment products were questioned. P2P defaults were widespread and it was rumored that the trust broke the rigid payment. It can be said that domestic investment products in the yield is not high at the same time, there is no security.
The Palm Springs project, on the other hand, can bring rich and fixed returns to customers every year and generate stable cash flow. At the same time, the property as a guarantee can guarantee the safety of the owners to the greatest extent.
More importantly, Palm Springs is a dollar asset allocation. By a conservative estimate, the dollar has appreciated more than 10% against the yuan since the opening day, meaning that the project itself has delivered a return of more than 10% on the investment certificate, excluding other gains such as house price growth.
Accurate project location selection
The project is located in the Palm Springs area of Los Angeles, Palm Springs can be said to be a global resort, also can be said to be a celebrity resort, year-round. In the Palm Springs area, visitors can enjoy one-of-a-kind Desert hot springs, the Palm Springs Film Festival - the top film event, the world's largest outdoor music festival - Coachella, the world's largest rotating skycar, the largest Desert Hill Premium Outlets on the entire West Coast, golf paradise and more. Palm Springs area International Airport handles 1.91 million passengers a year, but many more choose to drive.
Thanks to its rich tourism resources, there are many high-end five-star hotels in Palm Springs. However, with the rapid development of tourism, the number, service quality and supporting facilities of the local five-star hotels are far from meeting the needs of customers, which is why the local government encourages many large hotels to settle in the city.
The interplay between rapidly growing tourism and high-end hotels has also led to the creation of the Universal Land Palm Springs project.
Accurate project positioning
The project is surrounded by two large casinos and a golf course capable of hosting world events, but there is only one high-end four-star hotel, the Dream Spa, among many other amenities. The dream Spa is more than 10 years old, the facilities are very old, and the price is not cheap, the average price is around $230 a night, but in the past two years, the hotel has achieved a staggering 88% occupancy rate. Officially in this environment, Wanguo Land decisively bought the land around the project, and the project is positioned as a five-star hotel, no matter in terms of service quality, supporting facilities, star standards, pricing and so on, Wanguo Land hotel can directly crush the dream hot spring hotel, the future hotel occupancy rate is very guaranteed.
Well-known partner
You can't have a good project without a good partner, and the partners on the Palm Springs project are very well-known, in the United States and around the world.
AMA Group, founded in 1984, has many years of experience in project development and management. It has developed more than 170 projects, including Four Seasons Hotels, Sheraton Hotels, etc., among AMA Group's clients.
GENE FONG, the design team of the hotel, has been in the design industry for 25 years. Marriott, Hilton, Lacrosse and so on are their successful cases and clients.
The hotel's consulting team, Berins&Co., has been consulting for 50 years, including Disney, Goldman Sachs, and almost all the famous five-star hotels on their clients.
Hotel operators, the current operator of the 10,000 Land project is up for tender and has been favored by several hotel operators, such as Marriott and intercontinental Hotels. Wanguo Land will choose a hotel operator that is best for the owner
Government endorsement
In addition to the rapid development of the Palm Springs area and the cultivation of the universal land, another important reason for the success of the project is the strong support of the government. Since the project was initiated, the local government has attached great importance to it. Representatives of the municipal government meet and consult with the project development team almost every two weeks, which has played a huge role in promoting the substantive progress of the project. On the opening day of the project, the director of the Palm Springs Economic Development Department, executive Mayor officials arrived at the opening site in Beijing.
Celebrity effect
The Palm Springs area is the backyard of Hollywood stars, many movies have been shot here, and many Hollywood stars have bought homes in the area, such as the most familiar: Leonardo dicaprio.
I believe that with all these reasons, I can also tell you why the Palm Springs project can achieve such success. In the future, Wanguo Land is looking forward to bringing the project to China to continue to play its advantages and bring more and better projects to Chinese customers
