On November 28, national daily chemical giant Liby Group reached a strategic cooperation with the domestic well-known vertical washing platform e bag washing, to jointly layout the ecological circle of washing. E-bag washing held the third anniversary of the strategic press conference, Liby Group director, marketing center general manager Chen Zebin personally attended the scene, and said that they will join hands with E-bag washing practice "Liby health home green ecological strategy".
Vertical white collar cast e bag wash layout wash protection green ecology
At this press conference, e Bag Washing announced that it won the B+ round of financing led by Liby Group up to hundreds of millions of yuan. Liby will help E-bag Wash accelerate its vertical integration strategy, optimize the industrial chain and quality management.
Chen Zebin, director of Liby Group and general manager of marketing Center, said at the meeting that Liby Group and E-Bag Washing became strategic partners this time. They will share their respective technologies and achievements, take natural raw materials and green technology as the core, promote the ecological integration of daily chemical industry through green capital, and jointly practice the "healthy home green ecological strategy". From the two aspects of products and services to promote, in order to make hundreds of millions of families can more convenient to enjoy a green and healthy life.
At the press conference site, Liby Group and e Bag Wash officially exchanged their mascots, completed the strategic cooperation ceremony and took a group photo. This also means that in the washing industry chain, the traditional daily chemical giants officially touch the net e bag washing, not only the two will work together to "Libai health home green ecological strategy" to promote the ecological construction of the washing industry, but also is bound to further lead the washing industry to green and healthy development.
The strong and the strong jointly lead green health
In order to meet consumers' pursuit of green health washing products, Liby always adheres to the "green health" as the development direction of the group, and released the "green health strategy" in April this year, which has become the first "green" as the core brand strategy in the daily chemical industry.
Before Liby established the "Green Life Research Institute" committed to the research and development of "green health product group", and launched a series of health care products led by non-hot washing powder, food detergent, by the majority of consumers. At the press conference, Zhang Rongyao, founder and chairman of E-bag Washing, introduced the "E-bag washing strategy promotion chart" and "E-bag Washing Care Research Institute", which coincides with Libai's "green health strategy".
The joint practice of "health home green ecological strategy" with E-bag washing strong, will also make the implementation of "green health strategy" to a new level, and finally bring the green health washing experience to more consumers.
Remove the label and redefine laundry
In the cold winter of capital, O2O laundry led by e-bag washing faces many challenges, and Liby, as a traditional daily chemical giant, how to layout the Internet era, has been concerned by everyone.
Chen Zebin mentioned at the press conference that Liby Group, through continuous innovation and development, has become the first in China and the fourth in the world in the daily chemical washing industry. Laundry detergent, dishwashing detergent, laundry liquid, household insecticide and insect repellent products have taken the first place in the market share. Under the guidance of "green health strategy", with green raw materials, green formula, green technology, green manufacturing and green products, we are committed to providing consumers with green and healthy living solutions for the whole home scene.
Lu Wenyong, founding partner and CEO of E-Bag Washing, also shared with you what E-Bag Washing is doing and what it has achieved in the past year: comprehensive optimization of supply chain, comprehensive integration of industry resources, substantial reduction of cost and balance of cash flow. It is understood that, in addition to the strategic cooperation signed with Liby Group, e bag washing also launched a number of investment actions for the downstream of the industrial chain of high-quality enterprises this year. With the gradual landing of vertical integration strategy, e bag washing bucking the trend in the capital cold winter ten thousand horses stood silent environment, good news: at present, gross profit is positive, cash flow is positive, the business is still in the stage of high-speed growth.
As the upstream of the washing industry chain, Liby Group reached strategic cooperation with e bag washing this time. After removing their labels, it seems that people also see more possibilities in the washing industry.
Recently, the country has frequently mentioned the realization of supply-side reform and consumption upgrading through industrial upgrading. There is still a lot of room for the combination of service industry and mobile Internet. Liby the first to embrace the Internet washing brand, will better serve consumers, effectively lead the green and healthy development of the washing industry.
