On November 24, 2016, the 3rd China Baby Industry Leadership Summit (CBIS) was officially held in Beijing International Hotel. This CBIS gathered all the big names in the baby industry, and the audience was full. It has become the highest standard popular event in the maternal and baby industry. At the same time, the 2016 China Baby Industry Origin Award was awarded to recognize outstanding innovation cases in the field of maternal and child business.
After three months of application, the organizing committee of China Baby Spot Award received more than 150 application materials. After online voting and professional evaluation by several expert judges of the organizing committee, the following 40 winners were selected.
The list of winners of China Baby Industry Origin Award 2016 is as follows: (in no particular order)
Origin Award · Professional service
Hunan Flower Daily Products Co., LTD
For such exotic products as nappies, domestic brands have been behind the starting line of conquering consumers' minds since their birth. However, it is precisely because of this difficult living environment that batches of flexible and innovative local doers have been tempered, and a road of Chinese style counterattack has been developed. One is like that. From the grassroots, in the county and township niche market that cannot be covered by the opponent's troops, in-depth distribution, direct access to the terminal, stir up the local market with the touring car pin, drainage for the terminal, create publicity for the brand, and save the first bucket of gold; Seize the opportunity of the explosive growth of e-commerce, take advantage of the innate weakness of international giants in the e-commerce channels, boldly use the new generation of people after 85, online breakthrough, enjoy the double first-mover dividend of brand and sales; Invest heavily in the introduction of international advanced diaper production line, improve the quality control system, one is gradually consolidating the professional foundation.
Have many abilities
Faced with the diversion of e-commerce customers, stores can only compete with highly professional childcare services. However, it is almost impossible for a single store to achieve the professional level of Big V, which is why Ausnutria has launched the Golden Bib alliance with the media and distributors to export professional parenting concepts and knowledge, and rebuild the core competitiveness of the store with professionalism. In terms of parenting concept, Auseutria advocates the European and American dynamic parenting concept, just like the legendary mother in its "I know U can" advertisement, who is popular in Europe and America, leads the 3-year-old baby rock climbing, watching the baby all the time on the way without disturbing the baby's forward steps. Through Golden Bib Alliance, Ausnutria will export its unique parenting concept in its stores to tell Chinese mothers that Chinese children are also unique in exploration and need not be spoiled, so that the stores can establish a professional moat through in-depth communication and interaction with customers.
Iqiyi Mother and Baby
Iqiyi Maternal and Child has formed a unique and scarce quality in the aspects of comprehensiveness, depth and transmission efficiency, and has irreplaceable influence! In order to help enterprises maximize marketing effect, iQiyi Maternal and Child achieves deep binding between enterprise brand and high-quality media, and the tonality of media and brand is highly compatible. Iqiyi joint experts and high-quality partners integrate their own platform resources to provide professional pregnancy guidance for users, and produce a number of high-quality homemade programs such as "Amazing Child", "Get Pregnant Together" and "Qiqi Children's Song", to share the growth of the drips and guide the healthy development of the maternal and child industry.
Beijing Jingzheng International Exhibition Co., LTD
From the current development point of view, the development speed of baby industry is far from proportional to the market potential, one is the lack of standardized management of the market, the other is the lack of authoritative information access channels, as the industry vane Jingzheng • Pregnancy, baby and child product Expo, excellent development for 14 years, has become the most influential industry event in China's pregnancy, baby and child industry. It covers the whole series of maternity products and the latest technology worldwide. It is a professional platform for maternity brand promotion, market development, industry trend guide and maternity business trade. It is also an annual exchange event for elite colleagues in the maternity industry.
momnet
As the largest mother and child network media cluster in China, Guangzhou Shengcheng Mother Network Technology Co., Ltd. is a professional Internet service provider serving mother groups. Mother network has information, social, tools, e-commerce and other four business plates, founded at the beginning, Shengcheng culture Communication Co., Ltd. has taken a different road, combined with the characteristics of local cities, set up an independent domain name, independent site. Momnet owns 32 vertical communities of Momnet in cities such as Momnet, the largest vertical portal for mothers and babies in China, the most popular APP for women's community Momnet, Guangzhou Momnet, and other products, as well as tool application breeding housekeeper and "Little Koala" maternal and infant sales platform. It has formed O2O, cross-screen interaction and B2C Internet mother-and-baby ecological circle, which is in a leading position in the industry.
Baby tree
With the lifting of the two-child policy, maternal and child sales platforms have sprung up, and all maternal and child e-commerce businesses have tried their best to create publicity and attract attention. Baby tree Beauty Dun mother but do the opposite, do not do extravagant advertising, exaggerated stunt, optimize and streamline the middle links to provide mothers with the most preferential products. Meitun Mother is a baby tree that has been a leader in the maternal and infant industry for a long time. After accumulating more than 9 years of user data, Meitun Mother is a self-built e-commerce platform with both goods and services for maternal and infant, female and family customers. It has a very good understanding of every (expectant) mother during pregnancy and knows all the needs of every stage from expectant mother to mother. Can provide accurate goods and services recommendation.
360 Children's Guardian
In daily life, every parent is concerned about the safety of their children. In the era of intelligent mobile Internet, from PC security to Internet security and then to mobile Internet security, 360 Children Guardian can build a bridge between children and parents, and better escort children's safety. As the largest children's intelligent parent-child community in China, adhering to the product concept of intelligent software pioneer, software and hardware go hand in hand, based on 360 advanced safety technology to create the safest intelligent wearable devices for children, gathering more than 4 million users, protecting every child's childhood!
Suning red children
As the earliest e-commerce website for mothers and babies in China, Redchild has been committed to providing professional services and assured products for Chinese mothers and babies. Its channels cover online and offline, and the region covers 1-6 line markets in China. While stabilizing the sales of Suning Tesco through online channels, we will expand the channel of Tmall. At the same time, in 2016, it comprehensively promoted the construction of offline channels, opened more than 20 large stores of mother and child in the whole year, and its business has been sinking to nearly 2,000 self-operated rural service stations in the third line to the sixth line, with more than 60 million registered members, more than 5 million service users in 2016, more than 4,000 offline activities, and direct interaction with nearly 500,000 mothers. Brand influence and service professionalism continuously improved.
Hunan Dad Love pregnant Baby children Co., LTD
After the melamine incident shocked China and abroad, many mother and baby shops have chosen to close their doors temporarily. Dad love not only did not choose to close the shop, but insist on normal business, and unconditional to customers for return and exchange, others shut down refused consumers, dad love all; It has been proved that "market with service" is the perfect footnote for enterprise marketing. The 8-year war of resistance, Dad love super scale development, franchise expansion first test, loose type and the whole store output type, the formal preparation of the whole store output of the franchise operation manual, and the establishment of the franchise division and direct business division. Today, Dadai integrates product brand operation, store management, warehousing logistics distribution and so on, and can be called the regional king of maternal and child retail in all aspects.
Baby online
Many new forms of business are flooding into physical retail. In today's brick-and-mortar store twists and turns, most people blindly follow O2O, how to balance the relationship between the two, the integration of e-commerce and brick-and-mortar store sales is the core proposition of the development of baby retail. Baby online is not impulsive radical, but to expand at a steady speed, based on the user's thinking to do market orientation, not to win the scale, not blindly join the expansion, but deep development, sinking to the township to find their own development model. With 11 years of experience in the baby industry, Baby Online has developed a unique way to become the king of the region with its unique retail concept.
Guizhou Jintong Trading Co., LTD
China's maternal and child industry is still very young, and the development of maternal and child retail industry is less than 20 years. Especially in Guizhou, the unique economic culture has created the unique development track of infant and child retail industry. Just like Jintong Company, it is deeply engaged in building maternal and infant complex and enlarging service industry. Jintong Pregnant Baby, maternal and infant life Store, 8 regions in Guizhou province, 80 counties and towns, more than 800 cooperative dealers, the company now owns: Fuxing Baby, Jintong Pregnant baby, century children baby three brands, maternal and infant products life store throughout the southwest market, the number of stores up to 1000, the development of more than 3 million members. A unique and magnificent baby empire is slowly being built!
Greenson trading
Today, with the continuous rise of maternal and child chains and increasingly flat channels, the transformation of traditional agents is also imminent. Lvchen has developed to today, relying on massive sales teams to serve one terminal after another. In a sense, it is actually the most "stupid" approach. One shop one discussion, one person one salary, one person one training, which is also the core of Greenson terminal marketing. As a professional service operator in the maternal and infant industry, our business scope covers the whole province of Guangdong, with more than 1,000 cooperative stores. Lvchen has invested the most in team building and terminal marketing and has formed the core advantages of the enterprise. Its year-on-year sales growth rate and unique marketing mode rank among the best among similar operators in China, and now it has become one of the top professional maternal and child products trading companies in the country.
Jilin Mi Pregnant and Infant Health Management Co., LTD
In ancient times, the great event, large scale and comprehensive management of the micro, both indispensable. With its insight into the development trend of the baby industry, its exploration of the nature of retail and its dedication to professional services, Mihi Pregnancy & Baby still maintains a strong momentum in the rapid expansion of the baby industry today. "From the profession, to the profession", with the advantages of medical system promotion, Mi's core competitiveness is in the background service: more than 100 maternal and child health care physicians and two doctor supervisors expert consultants, close to 50 medical representatives, and continuous communication with professional hospitals. Over the past 15 years, Mihi has witnessed the changes in the baby industry and acted accordingly. In the process of scale expansion, Mihi has always insisted on enlarging and maintaining its unique advantages to achieve today's achievements.
Hangzhou Qiyue Baby Products Co., LTD
Manufacturer game is always cruel, before a second to do the wind, after a second manufacturers may take away your hands of the general agent. If this is the only brand the agency represents, what growth opportunities? Zhejiang Qiyue burned the rubber-seal, reorganized the commodity structure, and began multi-category, multi-brand compound operation; On the other hand, I also began to think about the value of agents and the transformation road, and finally determined the strategic transformation from distributor to brand operator. In the economic downturn environment, Qiyue not only recovered the sales performance due to brand loss, and exceeded the annual performance, but also has more than 2000 end customers. There is no doubt that Qiyue has become the first echelon of baby products agents in Zhejiang.
Prince Sheep maternity baby chain
In retail stores for mothers and babies, milk powder is the most important one, because high-margin products are always the first choice in retail stores. On the contrary, children's clothing accounts for one-third of the stores, with toys just below. The unique category planning makes Wang Ziyang the king of the region in the eyes of consumers! Wang Ziyang has an innovative business model that is different from other traditional maternal and child retail chain industries: vertical integration of resources, including the vertical integration of sales channels, demand chain resources, commodity resources, information resources and human resources. 16 years of tireless efforts have left a deep imprint on the sheep in the hearts of consumers, and it has been interpreted as a symbol of "kindness, beauty and auspiciousness".
Shanxi Yaqiang Women and Children Products Co. LTD
Economic winter, blind expansion will bring greater losses. Economic recession, not so high consumption, e-commerce still layers of pressure, contraction, but wise. Shanxi Yaqiang is a professional company exclusively engaged in maternity and baby products in Shanxi Province. More than 20 years of working experience in the maternal and child industry makes Yaqiang different from other companies in the style of breakthrough and progress, every step is steady and steady. Adhering to the business principle of "customer first, reputation first", keeping up with the market pulse, continuous innovation and continuous development, the company has established a stable customer group in the province, and the exclusive acquisition of Beikin, Little White Bear, Disney, Aner and other domestic well-known brands in Shanxi general agent.
Youkang Baby
Today, with the rapid expansion of baby retail, fighting alone can no longer adapt to the development of the market. It is wise to stay together. Youkang baby has a clear market strategy: based in Hunan and Guizhou, facing the six provinces in central and southern China, with counties and towns as the main positions, driven by brand, based on strategic cooperation mode, to make Youkang characteristics, gradually dominate the Great Southwest. In terms of market positioning, Youkang baby focuses on the fine cultivation of the low-line market and accurately grasps the market consumption demand. In each stage of development, in the face of a lot of interference, Youkang baby insight into the nature of retail, focus on the creation of commodity force, the formation of Youkang characteristics and Youkang model. Most importantly, in the past and in the future, Youkang Baby is committed to solving a core problem: standardization, chain, scale.
Sichuan Zhongyi
Maternal and child retail industry has just begun to enter the shuffle period, "Tuyere" is far from the future. To run a good business, you have to get back to the basics of business. 15 years, Sichuan Zhongyi adhere to the "center, 100 million trust" service concept, under the guidance of "never say die, never give up, always strive for the first, sustainable management", to provide consumers with "the best quality service, the most intimate care, the most favorable price"! Through the promotion of high-quality maternity and infant products, we have won the trust of the majority of mommy and baby. At present, Zhongyi Pregnant Baby Tong has about 130 directly operated stores and more than 1,400 franchised stores, and the number is still growing, has become the largest and most influential maternal and child chain leader in Southwest China.
Zhengzhou Richu Trading Co., LTD
For pregnant, baby and children brand agents, Henan is undoubtedly a big market, but the baby and children retail pattern has not been finalized, the store operation philosophy is varied, the management level is uneven, want to "accept" is not easy. After more than 20 years of development, it has become one of the core roles in the maternity and baby brand agent army in Henan Province. It dominates the maternity and baby market in Henan Province. There are two reasons. First, it successfully integrated the upstream resources, from brand development to the construction of warehousing and logistics base to the construction of B2B platform, firmly grasped the brand resources in the hands; Second, dare to diversify to seek change, whether it is to leave the file mouth, or independent brand development; Whether it is "Yinglian wholesale" B2B wholesale platform to build, or "washing class specialization" model of pioneering, all show the beginning of business innovation ability.
Yingzhi Island
The road is simple! In this complex era, there are too many successful models and more failed models. In the process of moving forward, Yingzhi Island has formed its own style: being located in an e-commerce hub, it improves the overall environment, safety and comfort of stores, and enhances its commodity power; Big store model can not be copied, simple copy to die faster; Extension service project as a supplement, strategic level, pure good commodity retail. Just with this kind of focus and simplicity, Baby knowledge Island from a 20 square meters store, developed into a unique Suzhou, the radiation of Jiangsu and Zhejiang province pregnant baby chain brand.
Origin Award · Product breakthrough force
Angel Yeast Co., LTD
When the country's largest yeast production enterprise planned to enter the maternal and infant industry, Angel did not choose OEM, did not choose to label, but focus on their own strengths, relying on the unique "yeast advantage", has developed a number of nutrition and health products with yeast characteristics, yeast zinc, yeast selenium, yeast polysaccharide, etc., are the first in China; Yeast zinc has been listed as a "national torch plan project" and "National high-tech industrialization promotion project", becoming a representative of children's biological zinc supplements. Anginute enters the maternal and infant industry from a special perspective, ushering in a new era of safe and efficient use of nutrient supplements. Anginute's parent company controls nearly 40% of the domestic yeast market, and its products are sold well in more than 140 countries and regions around the world. Its solid scientific research strength, advanced production line and strict quality control in the field of yeast nutrition application will certainly make Anginute become a unique school of nutrition products in China.
Hunan Kangcheng Nursing Products Co., LTD
During the eight-year Anti-Japanese War, Beicom completed the leap from the third generation to the fourth generation of diaper core body technology through independent research and development. Its first fourth-generation core body diaper, Bekom Little White Diamond, was blindtested in the sun as soon as it was launched. The results showed that its softness, water absorption, dryness, comfort and other dimensions were superior to foreign high-end imported brands. Having made great progress, Beicom has a crafty original heart in manufacturing, and has never stopped researching and developing core body diapers. In fact, relying on the third generation core technology, Bekom can live quite well, but Bekom still invests all the profits since its establishment into the development of the fourth generation core body. After more than ten years of painstaking efforts, Bekom finally truly achieves both "thin and absorbent", "soft and dry", which solves the pain points of the first, second and third generation core body diapers at one move. It meets the nursing needs of Chinese new parents for "fine parenting".
Royal treasure goat milk
As the first professional enterprise in the production of infant formula goat milk consumer products in mainland China, stable and high-quality milk source has always been a major advantage of Royal Treasure Goat Milk. Focusing on the quality of sheep milk for 30 years, when many milk powders are produced by the dry process, Yubao takes the lead in realizing the storage of 1,800 square meters underground constant temperature cold storage, and provides consumers with safe and high-quality sheep milk powder by the wet process of raw sheep milk, striving to realize the whole process from milking to the production line of finished products. Fully automatic, fully pipelined, fully closed, fully cold chain processing and production without contact with outside air. Royal treasure sheep milk, is worthy of the product force benchmark.
The beginning of the people Group
10 years ago, Renzhichi launched the first functional nutritional rice noodle with national patent formula -- intestinal nutrition Rice noodle, which triggered a revolution in China's infant nutrition rice noodle industry and became the first brand of functional nutritional rice noodle. After that, imitators were "all over the place" in the market. At the beginning, people were not afraid of copycat, and they have been committed to upgrading the rice formula. This year, the Jiuling Mountain in Jingan, Jiangxi Province, which is pregnant with the best rice in China, was excavated. Gorgeous transformed into a high-end infant nutrition rice noodles, filling the gap of the most high-end and highest quality infant nutrition rice noodles in China. Its scarcity and differentiation make imitators unable to say anything, and continue to lead the new height of China's infant nutrition rice noodles.
Origin Award · Enterprise innovation
China Huishan Dairy Holdings Co. LTD
Huishan pioneered the whole industrial chain model on the basis of its self-run pasture. By building a whole-process traceability system "from pasture to table", covering multiple links such as forage grass and forage planting, feed processing, pasture management, raw milk transportation, dairy production, quality control and product sales, Huishan took the lead in becoming the first batch of pilot units for tracing infant formula powder products in China's dairy industry. And China Food Industry Association logistics committee certified "transparent supply chain" 5A enterprises. In addition, Huishan also makes efficient use of resources in its self-run pasture, striving to achieve maximum economic benefits with minimum consumption, minimum waste discharge and minimum environmental cost, playing an important role as a model for regional circular economy. This year, Huishan's star product "Jess Ranch" won the "World Food Industry Award" organized by the International Food Science and Technology Union, restoring Chinese consumers' confidence in domestic milk powder and accumulating international resources.
Briun (China) Co., LTD
In the early 1990s, in the newly barren mainland market, Golden Arowana was the first to launch refined small packaging edible oil, which ushered in the first round of consumption upgrading in this field, and has been the No.1 brand of edible oil ever since. Today, he will be in the past brilliant zero, lock the baby business, change to Beishulle, start again. In the market and stores, Besulle refined the "3+2 marketing model" that targets the pain points of consumers and channels: diversified training, incentive and terminal sales activities, so that the staff know how to sell, willing to sell, and have confidence to sell; The marketing programs and promotion team education bundled with current events help consumers solve the pain points of parenting, which not only attracts consumers to return to the stores, but also drives the continuous sales of related categories. Bexur is not only a new sales magnet for its stores, but also a powerful assist for its professional transformation and upgrading.
Manado Health Service (Changsha) Co., LTD
From the beginning of its birth, Manado has been positioned accurately, aiming at the middle and high-end first brand in the third and fourth tier markets. While the industry is still struggling to decide whether deep distribution or large contract system, Manado has taken a new approach and proposed a new channel operation mode: Set up a new model service team, constantly visit consumers, from the first milk cut in, to the follow-up orders, on the basis of terminal is king further, with deep marketing instead of deep distribution, to solve the industry problem of "what is after the terminal", the manufacturer's control of the market, directly into the hearts of consumers.
At the same time, the other channel work, boldly delegated to dealers, so that they can timely respond to market changes, successfully active terminal. Manado is more keen to capture the migrant workers connected with China's dual economy, layout in advance of the surrounding markets of the first and second tier cities, with the consumption concept of the first and second tier markets, drive the upgrading of the consumption concept of the third and fourth tier markets, the market initiative, firmly grasp in their own hands.
Evergrande Ka-wah Bear
In 2014, Evergrande formally acquired the famous infant milk powder enterprise in New Zealand -- Kawa Bear Dairy, introducing the original cans of high-quality New Zealand milk powder into the Chinese market, the king of real estate across the field of maternal and child, and bringing a breakthrough to the industry with its strong capital strength: the original one can one size food traceability system can show consumers the key links in the production process of each can of milk powder; Through the closed-loop ecosystem of member management through two-dimensional code, it creates an efficient member management system with accurate online positioning and careful offline interaction; At the same time of advertising and brand driving, the offline firepower was fully opened. 210 caravans real-time roadshow and the channel of "Project 135" helped Kawasong enter more than 80,000 households nationwide in a short time, becoming a dark horse in the industry, showing the huge power of capital catalyzing the market.
Shaanxi He Dairy Group Co. LTD
In terms of development, quality is the absolute principle, and innovation is not just about marketing. For more than 20 years, Shaanxi He Dairy has been focusing on quality, striving for excellence, and winning market reputation with quality. It has been working hard on the quality of sheep milk and constantly innovating. Heli Dairy leads the development of sheep milk industry in the mode of the whole industrial chain. On this basis, it innovates and introduces the highly intelligent production line to build the largest intelligent production base of sheep milk powder in Asia, realizing the intelligentization and transparency of the whole process from fresh milk, batching, spraying, drying to filling, making it the most intelligent production line in China. At the same time, we invested in the construction of He's Gaohanchuan private ranch, cultivated China's model milk source, innovated the quality of sheep milk from the source, made two-way innovation in milk source and production, and ensured that the quality of sheep milk powder was a leader in the industry.
Ala Xiaoyou
Professional people do professional things. In less than two years, from the establishment of their own milk powder exclusive store system to the establishment of B2B supply chain integration platform and big data center of infant and child industry, Ala Xiaoyou and its holding Tong Menghui have become the "king of store platform" with more than 6000 stores and a retail scale of 11 billion. Following its own genes and advantages, Ala Xiaoyou integrates consumers, stores, channels, upstream suppliers and related social resources with the Internet as the tool, and builds an O2O comprehensive platform integrating products and services, community interaction, crowd-funding and group-buying, big data mining and resource integration to provide advanced management methods for physical stores. To help physical stores compete and grow better.
Beberam chain
Although there are various problems in the development of mother and baby shops, they still belong to a blue ocean industry on the whole. Outside capital has begun large-scale intervention in integration, people in the industry do not take the initiative, capital will complete the integration for us. Especially in China's benchmark baby market such as Henan, although the population base is large, baby stores are deeply sinking, and each regional chain is divided. Beberam quickly determined the "scale first" strategy, within 3 years in 18 provinces across the country, the establishment of branch operation center in each province, and many high-quality first-line manufacturers to carry out in-depth strategic cooperation, the development of pregnant and infant chain systems in response, initiative to join, group development. At present, it is one of the fastest developing professional pregnancy and infant chain institutions in China.
Millet pregnant baby
At present, both businesses and enterprises hope to take advantage of the o2o model to catch the express train of "Internet +" and realize the transformation and upgrading of enterprises. Moving into the Internet is not about following the fashion, nor is it about physical stores failing. As the industry recognized Internet standard-bearer, Shanxi Guzi pregnant and baby will use the Internet as an auxiliary tool, not only good at using Weibo, wechat, website, APP and other Internet tools to promote the brand, drainage, but also into sales, from the boss to the team, sincerely, practice the Internet. After playing Zhuanger Internet, the member marketing of Gu Zi Pregnant Baby is more eye-catching, and the network community created in reverse has gradually become a climate, which is a great challenge to the traditional network community.
Family love baby chain
In this era of "the Internet", most companies are making a big deal online! But the O2O approach to retail seems ridiculous. Online consumption has reached its peak, but the biggest consumption is still offline. For the purpose of improving maternal and infant health quality of life, to convey care, spread happiness for the spirit of enterprise, from the beginning has been positioned as "online drainage, offline shopping", more than ten years, through unremitting efforts and innovation, built a "one-stop shopping" system, improved the "one-stop service" system, has a full range of meet the diversified needs of customers. Now it has become a famous brand of maternal and child service in Xinjiang.
Kenryl
Since 2006, with the mission of "improving the life quality of mothers and infants", Jianruier has taken the lead in the industry and become a pioneer in the industry's stock market reform, striving to build a high-quality one-stop service platform for mothers and infants. In just 7 years, Jianrui has owned nearly 100 chain stores in Hainan Province, with more than 600 employees and more than 300,000 members. The target market share of 0 to 3 years old in urban areas of the province has reached more than 30%, becoming worthy of the "King of Hainan"! Chinese enterprises are ineffably engraved with the shadow of enterprise leaders, for the average life of only 3 years of Chinese private enterprises, Jianrui can continue, healthy, rapid development, which is closely related to the leadership of the chairman and a team with ideal, ambition, executive force and full of combat effectiveness.
Leyou pregnant baby children
When it comes to China's maternity retail, it is never possible to bypass TA; TA is always at the forefront of the market in terms of operation philosophy and business model in the development of baby retailing in China. With the rise of e-commerce and O2O concepts, TA has won the trust of consumers by virtue of the online and offline omni-channel strategy of "chain store + online mall +APP". TA is already into China maternity and baby retailing for 17 years Leyou maternity and baby, Leyou has no earth-shattering model and story, but in China maternity and baby retail occupies a place, starting from the details, meticulous optimization and upgrading of every link, do a really excellent retailer, for mommy, baby to provide real safe and healthy maternal and baby products. Leyou, in China's baby retail to write their own strong ink.
Happy Yang Yang love baby
In the northwest China with a vast territory and few people, the management radius is too large. The most direct manifestation is the high cost of direct management and operation. The unique market pattern requires a unique market layout. Xiyangyang chooses to focus on its advantages and set up direct stores in the capitals of four provinces to fight a scale war in order to establish its brand. In a firm foothold, find out the local consumption habits and characteristics, and then in various counties to develop franchise stores and distribution channels, through "retail + wholesale + service" a few legs to walk, just a few years will quickly occupy a large area of market share.
Origin Award · Brand influence
Beijing Sanyuan Food Co., LTD
From the construction of the whole industrial chain to the research of breast milk ingredients, Sanyuan Food is making milk powder products with a very forward-looking thinking. In addition to having several factories, Sanyuan has invested 1.8 billion yuan to build Sanyuan Hebei Industrial Park, directly aiming at world-class milk powder manufacturing. At the same time, Sanyuan Foods' National Maternal and Infant Dairy Health Engineering and Technology Research Center, which took two years to build, has released its first answer sheet, the most comprehensive database of Chinese breast milk ingredients to date. Sixty years of ingenuity, Sanyuan Food only one original intention: to become a high-quality asset-based brand of the whole industry chain. This persistence has made Sanyuan Formula top the public praise list of infant milk powder in China for six consecutive times, and it has been included into the government's strategic reserve due to its excellent quality. Guo Fen Sanyuan is leading the revival of local milk powder brands with the atmosphere of the national team.
Guangdong Yin Yin Co., LTD
Who do you think you are? Yin Yin will say, I already heaven. The Shenzhou-11 spacecraft landed smoothly and the astronauts are healthy. As the exclusive supplier of Chinese aerospace sanitary paper products, Rhine is superior in technical strength, and once again travels in the universe with Shenzhou. In fact, over the years, Yin Yin has quietly supported the development of China's space industry behind the scenes.
Since last year, Rhine has been committed to commercializing its achievements in aerospace applications, developing civilian sanitary paper products with aerospace materials, and launching a series of aerospace diapers for babies this year. Compared with ordinary diapers, Rhine aerospace series diapers in absorbability, deodorization, softness and other aspects of the unique.
Rhine diaper industry is the South China invisible champion, has been doing is the sales brand. With the tide of consumption upgrading, Rhine decided to stand on the tide, leading domestic diapers against international giants. Dormant for a long time, it will eventually take off.
Heilongjiang Feihe Dairy Co. LTD
Founded in 1962, Feihe is one of the earliest milk powder enterprises in China. For more than 50 years, Feihe has been focusing on making milk powder more suitable for the physique of Chinese babies. It has carried out a lot of research on the physique characteristics and needs of Chinese babies, and led the industry to create a variety of technologies, formulas and processes for the adaptability of Chinese babies. Feihe has spent 10 years to build the first complete industrial chain of China's infant milk powder industry in the world golden milk source belt at 47 degrees north latitude, and its products have won the gold medal of the World Food Quality Evaluation Conference. With years of accumulated resources and potential energy, Feihe in recent years to the south to enter the national customs, with profound product and brand power, with the most orthodox marketing method, drive the channel fire, finally in the advertisement confidently shouted "ten provinces sales for two consecutive years far ahead", become the core force to restore people's confidence in local milk powder.
Beingmate Marketing Management LTD
As a home-grown national brand, Beingmate emerged from the crisis with a 24-fold foundation of conscience. Although the domestic milk powder market worship foreign fashion, Beingmay firmly "for the Chinese baby physique research and development" road, more "Chinese formula" crowned "international quality". Beingmate is well versed in the local market and terminal operation. Its salespeople have opened a series of mother and baby stores, which has become a "Beingmate department" in all rivers and lakes. Yesterday, Beingmate was the top seller in both the traditional supermarket and the baby channel. Today, Beingmate is still leading the e-commerce market, which represents the new generation of commercial channels. Just recently, in the Double 11 national shopping Festival, Beingmate won the first place in the online sales of milk powder.
Enterprising footsteps never stop, although there are setbacks. From rice flour to milk powder to baby food to birth and rearing education, the bigger the dream, the bigger the stage. Beingmate stayed true to his roots and never gave up.
