Recently, Jiai Da Renwu (Beijing) Technology Co., Ltd. announced its strategic development roadmap. Deng Hongbo, founder of Jian-ai Da Renwu, said: "Our strategic goal is to build a scale collaborative quantum enterprise alliance, and the roadmap of strategic development is to encourage existing enterprise resources to make changes, no longer carry out large-scale mass production, but to decompose their own enterprises into numerous quantum enterprises for personalized small batch manufacturing or export their own brands. We will allow many external quantum enterprises to share the brand value of the enterprise, carry out personalized production and directly sell to consumers through retail stores, e-commerce, shared experience and consumption scenarios, etc."
Deng said the development of the strategic roadmap was inspired by two books, Prahalad's Law of Enterprise Success and The Dimension of Intelligence: Smart Manufacturing in the Age of Industry 4.0. Prahalad is a proponent of core competencies and has been named "the most influential strategic thinker in Business today" by BusinessWeek. In his book The Law of Corporate Success, he states that the fundamentals of corporate innovation are N=1 and R=G. N=1 refers to a consumer's experience at a given moment, which means that "value is based on the consumer's unique, personalized experience. Even with 100 million consumers, companies must learn to focus on a specific consumer and their experience at a moment in time. The centrality of the individual is the focus of its work "while R=G refers to resources from multiple sources, often spread across the globe, meaning that" no business is large enough in scope and scale to satisfy the experience of a particular consumer at any given moment. All will draw resources from a wide range of businesses, large and small. Access to resources rather than owning them." As a result, the traditional values centered on enterprises and products are being rapidly replaced by the values of personalized experience and co-creation. Chinese expert Yang Qingfeng also mentioned the general trend of personalized consumption in his book The Dimensions of Wisdom, in which he proposed the concept of "quantum enterprise". The so-called quantum enterprise is a very, very small enterprise, which may be formed by employees within the enterprise or entrepreneurs in the society. They jointly produce products or services through cooperation, and the production mode is mainly personalized small batch production.
Deng Hong-bo believes that the future market will be the market of personalized consumption, and the sooner enterprises make changes to adapt to the personalized consumption market, the easier it will be to seize the opportunity. Those who do not want to change will eventually be out of business. But Deng acknowledges that the mass-production model is still the dominant one, and that small, personalized manufacturers are just a spark. Deng argues that one of the reasons the era of personalised consumption has been slow to arrive is the lack of a "catalyst" -- a force of co-ordinated scale to drive change. "One of the reasons why our mass consumption continues to be depressed is that there are so few creative, personalized products and services, and so many similar products and services are flooding the market that consumers have to vote with their feet to buy less or no more of these products and services," Deng said. Our task is to find ways to make entrepreneurs aware of this and enable them to change. And now the real economy is generally in a difficult period of business, entrepreneurs are also looking for the future way out. Liu Yonghao, chairman of the New Hope Group, recently told the media: 'Private enterprises should stay together and target the market space with demand. Liu Yonghao's view is undoubtedly very far-sighted. And if we can stick together and make changes, we can get through this sooner rather than later. Perhaps this is just as Liu Chuanzhi, the founder of Lenovo, once said: 'To change is to seek death, and not to change is to wait for death'. And to die is not necessarily to die, but to die will be eliminated."
Deng believes that quantum enterprise alliance with scale coordination can create a large number of employment opportunities, thus making a great contribution to easing employment difficulties. In order to ensure that the production efficiency will not be greatly reduced due to the reduction of the production scale, more innovation is needed in management, so as to create more business opportunities. As long as these business opportunities can be well grasped, a large number of employment opportunities can be created. In addition, the creative and personalized consumption market will make it possible for ordinary consumers to participate in the process of value creation and share part of the profits, so that single consumers can become producers and consumers through creative production or personalized manufacturing, and further promote the virtuous cycle of the economy.
However, Deng is clearly aware that the quantum enterprise alliance needs to overcome enormous difficulties to realize scale synergy. Deng therefore invites "holy warriors" to help with this difficult task. The so-called "saint" refers to those who have super ability in some aspect, have a sense of justice and responsibility, have the courage to face challenges, no matter how many times they are knocked down to stand up. Are you up for the challenge? Do you want to start a new era? Would you like to do a very meaningful thing? We sincerely invite you to join us if you wish. In addition, Deng promised that if Jianai Da Renwu (Beijing) Technology Co., Ltd. can achieve the above strategic goals, he will distribute all of his future share dividends to partners and investors in return. Deng believes that the world will be a better place if you can get the help of people with lofty ideals.
