Once again, the dragon coil is successful!
At 24 o 'clock on Nov 11, 2016, the Dragon Coil officially concluded its annual "Double 11" festival. In the end, the total transaction volume of Lopal's three flagship stores -- Lopal Auto Supplies Flagship store, Lopal Auto Maintenance Center and Lopal Auto Service Flagship Store -- reached 28.188 million yuan, a strong increase of 10 million yuan over 18 million yuan last year, surpassing the international and domestic first-line brands such as Mobil, Shell, Castrol and Great Wall. After 2015, it once again topped the list of the lubricant industry's Singles Day sales on Tmall.
According to Ali's Singles' Day official data, Lopal brands ranked first in engine oil category with a total trading index of 1,074,556; While in the industry TOP100 commodity list, Lopal SONIC9000 SN and Lopal Prime SN fully synthetic gasoline oil took the top two spots, and the other two single products also entered the top ten. With the double win of brand and product, Lopal became the sales champion of lubricating oil category in this promotion war.
It is worth mentioning that on this year's Singles' Day, apart from continuing the practice of creating sales hot spots with celebrity items, Lopal also focused on connecting online and offline. By purchasing Lopal Premium packages online and visiting nearby stores according to the list index, car owners can enjoy the most cost-effective car maintenance services. Through the pre-sale and same-day sales of Lopal Supreme Series products, Lopal has successfully attracted customers to thousands of Zhizon Maintenance stores offline.
Coincidentally, at the just-concluded 2016 China Auto Circulation Industry Annual Conference and Expo, Lopal won the 2016 China Auto Circulation Industry "Internet +" Practice Pioneer Award for its outstanding achievements in e-commerce channel expansion and the implementation of Lopal Zhzun Maintenance project.
From the 5.2 promotion three-day sales of 3 million in 2015, to the single day sales of 18 million on Singles' Day, to this year's Singles' Day sales of 28 million, both brands and products top the list; From the glory of the e-commerce platform, to the emergence of O2O chain stores such as Lopal Zhizun Maintenance. With the help of the Internet, Lopal completed one product sales miracle after another, and with the help of the Internet, realized the transformation and reshaping of private lubricating oil brands. In the future, Lopal will pay more attention to the effective integration of traditional automotive repair enterprises and the Internet, and strive to build a new automotive aftermarket ecosystem and achieve win-win results for Lopal, customers and consumers.
