What is K-fashion? That's what you'd ask when you read the headline. In other words, the Korean wave fashion boom is in full swing. Many brands have been created and then disappeared, but there are some brands that have always been popular among celebrities in these tailors' shops along the road. So what brands do Korean celebrities love? What makes these brands so popular? If you also love Korean fashion brands, then be sure to learn about these three brands.
LOVLOV is famous for Kong Hyo-jin's airport street photo
< Photo by LOVLOV>
The outdoor clothes of Kong Xiaozhen in the TV drama "Producer", wearing a khaki green traceless bottom plate with a larger pineapple print pattern, undoubtedly attracted our eyes and made Kong Lovely, who was originally advocating unique fashion, appear more fresh and special. "LOVLOV" means a dress to wear on a special day, or a comfortable silhouette nightgown to wear indoors, "ROBE," which comes with the French word "dress." LOVLOV, a Korean design brand created by CEO of Seoul Seongya, offers ROBE, which can be worn 24 hours a day, 365 days a year. ROBE is a ROBE that enjoys perfect indoor rest. It is a fashion icon that can be worn casually on the street. "ROBE" is LOVLOV's slogan and goal: to be the ROBE that attracts attention at parties, and to be the queen's robe at resorts. FW is always unique no matter how you look at it. LOVLOV is very popular among Korean female stars. If you love Korean fashion trend, you must know the brand LOVLOV.
< Photo credit NOHANT>
Song Jong-ki also fell in love with the style NOHANT
Liu Shijin David's popular TV series ended for so long, the popularity only increased, the recent fan meeting, Song Zhongji's casual jeans and white T-shirt school predecessors like simple dress style and he circle a lot of fans, seemingly ordinary but better than ordinary this classic trench coat is near NOHANT's product, In Descendants of the Sun, the cute and comfortable NOHANT hoodie that Song wore showed off his warm male image. Later, the hoodie sold out, so we once again feel the power of Song's popularity. NOHANT has been popular among Korean celebrities since its launch in 2012, a big reason is that it does not blindly follow the trend. The reason why the design can survive and be popular is that it does not blindly pursue the fashion trend, but pays attention to the simple design style, neat profile, shape plate, so that both men and women can wear comfortable while wearing their own style. Simple and magnificent is the basic concept of this brand. Rather than do the kind of look a few times produce visual fatigue design, it is better to go their own way, do their own simple and comfortable style, adhere to provide NOHANT plate, how can not be popular?
EXO's true love collection brand MUNN
< Photo credit MUNN>
Chanyeol's video, which was recorded separately by EXO members while the band is preparing for the release of its second regular album, is attracting attention from the public as soon as it is released.
In the video that was released, Chan-ryeol was wandering in the green grassland. The diamond blue coat that Chan-ryeol was wearing attracted the attention of the public. Although the color was a little strong, the blue coat was a product of MUNN, a brand of Han Heon-min, who is not a professional fashion designer. The reason why his brand is so distinctive is that in the process of design, he always advocates the idea of making himself feel strange. Both the order and method of cutting, including the details of the production form and the development of materials, all adopt completely novel methods. So from the very small details, we can see the difference from other brands.
All the popular Korean brands can be found on this one platform, 101GLOBAL! This platform is an international fashion agency operated by Hanwha S&C, a subsidiary of Hanwha, one of Korea's top 10 companies, to cultivate and invest in startups called DREAMPLUS. Besides these three brands, you can also access more than 100 popular Korean brands. We will attend Mode Shanghai, which will be held in Shanghai from October 13th to 16th. If you are interested in K-Fashion, don't miss this opportunity!
