On November 5, the Xi 'an City Wall International Marathon with the theme of "Time and Space Horse" will kick off to the anticipation of many sports fans. As the "drinking water sponsor" of this event, Volcanic Spring closely combines brand culture with the sportsmanship represented by marathon events. The combination of Volcanic Spring and Sima Event will become an important milestone of cross-border cooperation in 2016.
Volcanic spring to help Sima games, strong together to promote health
Xi 'an City Wall International Marathon is the only event in China that perfectly combines millennia-old culture with sports. It has been named "National Sports Tourism Gold Medal" by the State General Administration of Sport and the National Tourism Administration for its unique brand advantage among many marathons in China. Since its inception in 1993, it has been successfully held 23 times, attracting foreign athletes from more than 50 countries and regions to participate in the competition, with an accumulated number of participants as high as 50,000. The cooperation between such a high-quality humanistic sports event and Huomingquan not only reflects the recognition of the host Xi 'an People's Government to the brand concept of Huomingquan, but also directly reflects its recognition of the quality of Huomingquan products. The product sponsored by this competition is Volcanic Spring · Source of Balance Natural Sparkling Water. This water comes from Kedong, the hometown of natural sparkling water in China. Its water age is as high as 18650 years. This water can neutralize stomach acid and balance uric acid, which can help athletes in Sima games to moisten their throats and quench their thirst, helping them perform on the court. At the same time, Volcanic Spring actively advocates the scientific concept of drinking water, through the sponsorship of the marathon, constantly popularize the concept of health, and actively promote the promotion of public health awareness.
The source of the balance of natural soda mineral water first, five water products have been amazing on the market
Based on the subdivided needs of different people and the needs of consumption scenes, Volcanic Spring has creatively arranged five water sources. In addition to the natural soda mineral water, which is the source of balance and focuses on "neutralizing stomach acid and balancing uric acid", it will also be launched successively: "The Source of Sports" for sports people, "The Source of Beauty" for beautiful appearance, "the Source of Life" for pregnant and infant, and "the Source of health" for middle-aged and elderly people. Five major water products aim at different market segments and each plays its own role, injecting new vitality into the "Scientific Drinking Water 3.0 era". Among them, the "Source of Sports" suitable for sports scene aims at the "health group" and "quality group". Its total dissolved solid content is higher than 1000mg/L, and naturally contains potassium and sodium ions, which is rich in natural electrolyte components, more conducive to human absorption. Meanwhile, the water is rich in bicarbonate, which can integrate lactic acid and relieve exercise fatigue. Very suitable for sports people to drink. It is believed that the successful listing of "The Source of Sports" in the future will surely promote Huomingquan to play a more wonderful combination of sports cross-border cooperation.
The Source of Balance Natural Sparkling Water
Volcanic spring five water sources layout
Sports and health complement each other volcanic spring active layout of the two plates
The segmentation of the consumer market, the sponsorship of marathon events, volcanic spring's emphasis on sports and health can be seen. According to the volcano, exercise and health are mutually reinforcing. Exercise can promote the health of the whole people, and the health of the whole people will promote the development of the industry. There is no doubt that with the growth of the national economy and the improvement of the quality of the people, it has become a common consensus to pay attention to health, and China's health industry will face a great leap forward development. Volcanic Spring timely seize this market opportunity, put forward the brand concept of "scientific drinking water", layout of ecological health industry. As Mr. Qiu Wanqiao, chairman and president of Huoming Spring, put forward in the brand strategy release and Wealth sharing conference on November 1st, the concept of "Give more people health, let more people realize their dreams", Huoming Spring strives to become the most trusted consultant for healthy drinking water life of consumers, and will create a new ecological health industry ecosystem. It is worth mentioning that the brand strategy release and wealth sharing conference has been a complete success, invited from all over the world guests have expressed a high degree of brand identity and strong desire for cooperation, I believe that there will be more enterprises and individuals with a sense of social responsibility in hand volcano Mingquan.
Volcanic Spring 2016 brand annual press conference and wealth sharing conference
It can be predicted that the sponsorship of Sima competition is only the first step for Huomingquan to realize multi-brand cross-border cooperation and build a new ecological health industry ecosystem. In the future, with the gradual listing of five major water source products and the implementation of corporate strategic layout, Huomingquan will continue to deepen cross-border cooperation with different competitions and brands, relying on innovative marketing activities, enrich brand connotation, enhance brand influence, further promote the popularization of scientific drinking water selection concept, and help realize the strategy of healthy China.
