On October 27, the fifth session of the Private Directors' Lecture of the Star Private Directors' Circle of Chinese and Western think Tanks was popular online. Yan Xuejun, deputy director of the mobile application Division of Linkage Advantage and the head of sales in Northern Region, brought the "sword of innovative marketing - payment strategy, have you used it?" through wechat group voice class. Subject knowledge lecture. The first speech class attracted a large audience. Nearly 300 private directors from Beijing, Foshan, Guangzhou, Jilin, Nanjing, Taiyuan and other places in the building materials industry came to listen and join the discussion.
In the public perception, payment is only a tool in daily transactions, but how to perfectly combine payment with marketing is still an unknown and magical field. At the beginning of this lecture, Yan Xuejun, with his more than ten years' experience in payment industry, brought to you the knowledge interpretation of third-party payment and fourth party payment, the function upgrade introduction of linkage HuiPOS, and how to embed member marketing into the payment link and other important knowledge explanation and experience sharing. At the same time, it introduces the successful practice and innovative application of linkage advantage in payment + marketing, and diversion for offline small, medium and micro businesses and enterprises. The purpose is to enable small and medium-sized enterprises to better understand the use of payment tools, at the same time to make full use of the collected data for in-depth marketing, with the help of customer data mining new customers, to achieve efficient marketing.
This activity is no doubt a new breakthrough for the advantages of linkage by means of online voice live broadcast by wechat group. Although it is a back-to-back mode online, but reap more tangible benefits than face to face. The discussion on "Where do the benefits come from", "How to use the payment system in Dezhou, Yantai, Beijing and other projects such as community wet markets", "How to use payment and marketing for small and medium-sized platforms and construction material companies, and how to help us with the linkage advantage", etc., made the whole lecture more realistic and made the knowledge get a good transformation. This lecture through a number of practical questions to further reflect the advantages of the linkage with technology to create a happy life style of the enterprise philosophy.
The interactive mode of lecture and question and answer coexist, and the support of applause, red envelopes and flowers made the whole event vivid and rich. This online activity, through the preparation and efforts of various parties, not only provides a platform for the linkage advantage to show their own business and help small and medium-sized enterprises to understand payment and learn payment related knowledge, but also helps some enterprises to solve practical problems, and plays a good role in promoting offline communication and cooperation, which is a novel and successful attempt. In the future, the linkage advantage will also cooperate with major platforms to carry out lectures with rich content and various forms, presenting more professional, advanced and wonderful content for everyone.
