As a professional skin care brand in China, Gaozi has not only created one innovative concept after another in the skin care industry from "Big Reveal Big Reveal" to "Big Reveal Big Run", but also sent many surprises to consumers through the launch live show, "Disney Exclusive Shopping Festival for Members", O2O mobile sales and other models. It is reported that the holiday was very popular and the stores across the country were full of people and goods. The sales volume in Neihuang County in Northwest China alone increased by 490% compared with the normal revenue. Disney's exclusive membership festival is so popular, because Gao Zi launched the innovative O2O mobile pin model. More sought after by women, Gaozi Uniform extract moisturizing series insight into the mystery of skin hydration and moisturizing, as well as the new concept of great clarity and great moisturizing advocated by it.
(Gao Zi Uniform Clean and Moist Series)
Gaozi innovation O2O mobile pin new model
It is understood that, as the core beauty brand of Liby Group, Gao Zi Xing Group has reached the cooperation with Disney's Big Hero 6 for franchised products, and combined with Disney's famous Baymax image, successfully launched a new series of high posture skin care products moisturizing -- Gao Zi Uniform moisturizing Series. This round of O2O mobile pin is to let the end customers feel the high pose Disney style youth vitality, nourishing the members of the whole autumn and winter.
Gaozi believes that CS stores and KA channels, which have more than 10,000 outlets nationwide, have always been the channels supporting the continuous development of Gaozi brand and also the initial foundation of its all-channel layout. CS stores and KA channels are the offline platforms for Gaozi members to experience products and brand culture at zero distance, as well as the face-to-face communication bridge between Gaozi and customers. They are crucial in promoting sales, enhancing customer stickiness and enhancing brand image.
It is understood that since Gaozi launched the "Disney Exclusive Shopping Festival for Members" on August 28, terminal customers have experienced the sincere warm and cute affection of Gaozi, and brought waves of sales success. According to the relevant person in charge, the reason why the exclusive membership Festival of Gaozi Disney is so popular is that Gaozi has launched the innovative O2O mobile pin mode, which uses Internet tools to attract terminal stores, and allows customers to enjoy value-added services beyond products while retaining customers, so as to effectively promote physical sales.
It is understood that Gaozi's O2O mobile pin is composed of a whole set of systematic processes, including sweeping powder attention, screening customer flow, introducing back to the store, sales transformation, attracting buyback and other links, as well as seconds, price bargaining, lottery and other ways. In addition, compared with other moving pin modes, Gaozi O2O pays more attention to details and controls each link in a "position". The requirements for details in the process are very strict. Regional differences, consumer psychology, shopping preferences and other factors are listed in the range of consideration.
Secondly, in order to provide consumers with the best service, Gaoz is also equipped with the most professional, the most meticulous, the most in place training, at the same time in the quality of service, product quality, product types, consumption scenarios, personalized service and other links are high standards and strict requirements. "Our aim is to improve every link from online to offline, from goods to services, link by link," an official of Gao Zi stressed.
The high posture, transparent and moist are well received
As the leading role of this marketing campaign, Gaozi has become a new nourishing force sought after by members with its skincare concept of uniform clean and smooth series.
It is reported that, always focus on the field of science and technology whitening, has cultivated high-quality word-of-mouth whitening products such as "Da Bai Shui", but also constantly research and whitening related skin care and beauty issues, such as skin hydration is very important in the whitening topic. Through in-depth research, Gao Zi found that there are two major reasons for poor hydration effect. The first is that the dirt and toxins of the skin cannot be discharged, resulting in the failure of hydration and nourishing nutrients to reach the muscle bottom. The second reason is that skin metabolism is too slow and dirt accumulates, which affects the reduction of water circulation efficiency and prevents hydration and nourishing nutrition. To this end, Gaozi discovers the new concept of "great Clarity and great moisture" by means of hydration philosophy. By virtue of innovative technology, Gaozi selects the Marine living spring water in Brittany, France, and creates a new Gaozi uniform water collection series by means of magnetic hydrolysis energy water generated by special technology and dual-effect seaweed as the core components.
According to reports, the magnetic solution energy water is the preferred French ocean spring water in Brittany, the use of new technology to bring the latest magnetized water, in order to open the water channel, water efficient penetration, water soaked into the bottom of the muscle, so that nutrients better, faster transfer skin deep. Then the "water muscle membrane" technology is used to support the skin tissue at the bottom of the skin like a net, and the double effect seaweed is used to moisten the muscle bottom and keep the water from losing. Gaozi Uniform Extract Moisturizing series with super skin protection energy, fill the skin with living water energy, repel fine lines, full of youthful tension.
It is reported that in this luxury shopping festival for Disney members, Gao Zi has specially launched 520 limited set of Gao Zi Warm Care. This box includes a 5-piece set of facial cleanser, water, milk, essence and eye cream. Gaozi members who buy this box can get a gift box of water and light mask sharing worth 600 yuan (30 pieces). At the same time, customers who buy pure and clear water or white water (big white water) can also get a free water and light mask weekly treatment set worth 120 yuan (pack of 6).
