Why do enterprises do KOL promotion?
With the help of KOL Master effect, the brand or product can be exploded in a short time
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Brand exposure
Endorsement of brand products, improve visibility, help new brands, complete the leap from 0 to 1.
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Word-of-mouth shaping
Acquaintance word of mouth, strong relationship, high trust, sharing and reciprocity
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Drain money
Create popular products, drive other products, improve performance
KOL marketing is a variety of ways to play
Help the brand to customize the marketing plan, so that the brand can get enough exposure
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Original release
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Dry goods collection
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Subdivision of population
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Product evaluation
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Scene association
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Expert recommendation
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Interaction with prizes
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Acquaintance word of mouth
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Wear and share
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Check out the store
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Store sharing
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Video release
KOL talent linkage
KOL according to the brand tonality, advertisers free choice!
Promotion strategy Internet celebrity marketing
Massive net celebrity high-quality dry goods content for the brand to create a "phenomenon level brush screen"
marketing
Promote the display of excellent products
With the help of KOL Master effect, the brand or product can be exploded in a short time
- In the promotion process, NYSCPS toothpaste made full use of the high + heat placement strategy.
- In the height, create brand potential energy through stars/big Internet celebrities. Jing Tian, Peng Yuchang, Bao Wenjing and other stars were put in the brand endorsement to gain consumers' trust.
- In terms of breadth, from the attributes of KOL, nodes from the conception of a number of communication topics, a large number of skin care makeup fashion KOL to create heat, the formation of brush effect, in the fermentation to become a net celebrity products. At the same time, the content of stars and Kols using NYSCPS toothpaste was exposed in moments of friends, news media and social platforms, spreading the heat to the whole network.