Two promotion methods, access to mass exposure
Two promotion ways to help the brand all-round communication
-
Grass planting
Through the ordinary people grass, the spread of talent for brand word-of-mouth communication
Ordinary people grow grass
Ordinary people with 1K-1w fans will experience the product, and release it in the form of text, text and video
Diffusion of talent
People with more than 1w fans spread and promote product experience
-
Note ranking
Obtain accurate search traffic through note keyword ranking
fast
Through note optimization, quickly optimize notes to the top keywords
precision
Keyword search, fast lock accurate demand high conversion rate
Five communication strategies, playing grass promotion mechanism
Network celebrity linkage screen marketing, mass network celebrity high-quality dry goods content for the brand to create a "phenomenon level brush screen"
celebrity
Marketing
01 02 03 04 05 Topic
Hype Interaction Recommend Purchase
Construct topic based on big data analysis, target population portrait and data of peer competitive product words.
From a net celebrity to dozens of net celebrities together Anli, attracting various Kols to form a unique UGC atmosphere.
Synchronous launch of fan interaction activities, with the power of fans to generate viral fission.
Master the grass promotion platform content recommendation mechanism, the combination of internal and external means, so that the effect is immediate.
Planting grass promotion notes/videos soft implant product purchase link, improve the purchase rate.
Five selection process, only quality account
Przwt creates funnel screening mode, selects 100+ quality accounts, rejects "zombie account"
-
Kill the Zombie
Poor activity, poor effect immediately shield, never use
感情旳空白
爱的故事love
剑心龙吟
亚娜Nina
迟眠的迪迪
echot7
爱吃橘子的旅行
SuperXc
七七六776
-
Media Library
Select a large number of high-quality accounts, the effect of rapid improvement
阿菲同学sunny
Bigrain大雨
在清华的Eve
小宇宙8989
HiyaSonya
佑佑卡哇伊
Laucaycin
安安anki
在清华的Eve
8 content optimization, improve note exposure
8 content optimization, improve note exposure
-
Serial number
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
-
event
- title
- cover
- picture
- content
- Key words
- topic
- comment
- other
-
Our way
Highlight the topic/hit the pain point/indicate user benefits- Keep the blogger's consistent style/theme clear and prominent/beautiful eye-catching
- Clear and beautiful/show the use of the scene/blogger appearance
- Bloggers share real feelings after experiencing the product/express life/start from the interests of users/highlight the core advantages of the product
- Diversified combinations/appropriate implantation location/reasonable implantation frequency
- Topic matching appropriate/guide participation in the interaction
- Prompt reply/serious attitude/reasonable guidance
- Focus on compliance with platform specifications/guarantee inclusion
-
The wrong way
Overdramatize/overadvertise/downsize for attention- Make sure the font is cluttered/undistinguished/hard to read
- Fuzzy and rough/less than 4 sheets/lack of reality
- Unreal sharing, false content/hard advertising/too many typos/too much listing of product selling points and lack of focus
- No promotion strategy
- Lack of topic strategy/topic mismatch
- Slow recovery/random recovery/excessive drainage
- Restricted/not included/brushed data
Promotion case
100,000 + the common choice of first-line brands
-
Promotion profileWesttree Puff is the leading brand of puff, with more than 400 chain stores nationwide. To further drive store sales. Three quarters centralized promotion grass promotion thousand powder koc 180, hundred powder koc 180, Weibo one hundred thousand powder master 150. Real experience after the original text notes. Precise planting of grass for the target population of puff.
-
Promotion effect
Covering 1500w+ fans, note exposure of 200w+, interaction of 11W+ (likes, Tibetcomments), among which the output of a number of explosive articles, far beyond the expected effect
Client Stories
Over the years, Dongpeng Special Drink has told our stories to the domestic media and audiences through the platform of Zhaomitong, so that the domestic audiences have a wide understanding of our corporate dynamics. Dongpeng Special Beverage is a young enterprise, the future is still exploring more possibilities. Thanks for the rapid response and accurate service of the Asomtek team. We look forward to a more comprehensive and in-depth cooperation between the two sides in the future.
As an international dairy company with global sales. According to the needs of the operator, Zhaowen continues to provide relevant Kols, models, artists and other users who meet the requirements to insert advertisements in the video for brand communication.At the same time responsible for the implementation of the talent and details.
Provide model real trial experience for Siamese royal latex, household and living products. Through its vast resource base, Zhawen has provided clients with more than 500 models of all types that meet their requirements. At the same time, we communicate with models to obtain the right to use portraits, so as to provide guarantee for customers to use materials in series marketing.
