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Characteristics of forum marketing
- The use of forums, questions and answers, video, photo library of the high popularity, can effectively provide marketing communication services for enterprises.
- Professional planning, writing, distribution, monitoring and reporting processes provide efficient communication in the forum space.
- Forum activities have a strong ability to gather people, using the forum as a platform to hold various activities such as building stepping, water filling, timecards, videos, etc., to mobilize the interaction between netizens and brands.
- Event hyping through the processing of netizen interested activities, the customer's brand, product, activity content into the communication content, and spread the continuous communication effect, cause news events, leading to a chain reaction of communication.
- The use of search engine content editing technology, not only make content can be well displayed in the forum, in the mainstream search engine can also quickly find the post.
Forum marketing skills
- Firstly, the habits and activities of the target user group to be communicated are analyzed.
- Carefully plan the forum marketing events or activities that meet the preferences of netizens;
- The accumulation of networking resources related to the forum will provide great support for the development of forum marketing;
- Do statistical analysis, to understand the forum marketing success and failure, to improve.
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