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Interactive marketing
Interactive marketing means that enterprises make full use of consumers' opinions and suggestions in the process of marketing, which are used in product planning and design and serve the market operation of enterprises. The purpose of an enterprise is to produce products that consumers demand as far as possible. However, only with sufficient communication and understanding with consumers can an enterprise have truly marketable products. The essence of interactive marketing is to fully consider the actual needs of consumers and realize the practicability of goods. Interactive marketing can promote mutual learning, mutual inspiration, mutual improvement, especially through "empathy" can bring a new perspective on problems.
Interactive marketing effect
- Establish 1to1 direct mode, so that enterprises and consumers establish zero channel contact, save a lot of advertising costs!
- Interactive communication, personalized communication let enterprises in the sale of steak is full of sizzling sound, so that consumers subtly accept!
- Large personalized consumer database and market analysis means, so that enterprises know their own enemy, a hundred battles without danger, let the enterprise's competitors are defenseless!
- Let advertising and sales in the same starting line, so that the advertising effect can be measured, convenient timely adjustment errors.
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