Effective audience expansion principle
The audience of any kind of media can not be completely overlapped with the target consumer group of the enterprise product, therefore, the advertisement of the enterprise organization should be complementary to select the media to a large extent, that is, after selecting a media, it should aim at the part of the consumer group not included in it, with the help of other media to complete. The purpose of doing so is to meet the advertising coverage of large effective population, that is, the target consumer group of enterprise products.
Principle of consolidation and improvement
Consumers have interest in advertising information, memory, purchase desire, print advertising needs to have a certain frequency of repeated reminders and consolidation. Because the audience's attention to the repeated publication and broadcast of an advertisement on the same media will decrease over time, it is necessary to cooperate with a variety of media to extend the audience's attention to the advertisement.
Principle of information complementarity
Different media have different communication characteristics, Beijing Advantage Network Advertising Media Co., LTD., for example, TV advertising is helpful to attract consumers' attention, but can not convey too much information, newspapers, magazines can convey a large amount of information. General promotional release information can be published by television or newspapers, but the detailed rules of the promotion can be conveyed by the store poster. (Many enterprises do promotional advertising will say: details please see the store poster!)
Space-time crossing principle
Different media have different time characteristics. For example, TV and newspaper are very timely and can carry out propaganda continuously with short intervals. Magazines, on the other hand, tend to be monthly and are not good for immediate news. In the media mix, time coordination should be considered. For example, television, newspapers do concise news report type advertising, magazines do in-depth advertorial advertising.
Client Stories
Over the years, Dongpeng Special Drink has told our stories to the domestic media and audiences through the platform of Zhaomitong, so that the domestic audiences have a wide understanding of our corporate dynamics. Dongpeng Special Beverage is a young enterprise, the future is still exploring more possibilities. Thanks for the rapid response and accurate service of the Asomtek team. We look forward to a more comprehensive and in-depth cooperation between the two sides in the future.
As an international dairy company with global sales. According to the needs of the operator, Zhaowen continues to provide relevant Kols, models, artists and other users who meet the requirements to insert advertisements in the video for brand communication.At the same time responsible for the implementation of the talent and details.
Provide model real trial experience for Siamese royal latex, household and living products. Through its vast resource base, Zhawen has provided clients with more than 500 models of all types that meet their requirements. At the same time, we communicate with models to obtain the right to use portraits, so as to provide guarantee for customers to use materials in series marketing.
