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Press release writing
With the continuous popularization of Internet in people's life, the distance between news and the public is getting closer and closer. At the same time, press release marketing also emerged. Press release marketing captures the key points of things in this process, brings orderly publicity for enterprises, guides consumption concepts, creates good opportunities for enterprise development, and strives for perfection on this basis.
Six tactics for press release writing
- Turn virtual into real; In short, it is to engineer a "soft landing" for deadpan "hard news".
- See a little; Be good at making seemingly insignificant "small things" become "big things" through planning.
- Think before and after; He is good at making the "ongoing" news that is happening become a "chain" that comes from yesterday and affects tomorrow through planning.
- From the outside to the inside; Let the phenomenon news floating on the surface become interesting in-depth news through planning.
- To the west of the east road; We should be good at using reverse thinking and change the news Angle through planning, so that regular news has a special perspective.
- Make something out of nothing; In the operation of news gathering and editing, we should be good at consciously building an information communication platform under a relatively important news background, so as to make this "nothing born" platform derive more news information concerned by the audience.
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