
APP advertising
The rise of App advertising benefits from the popularity of its carrier - App. The widespread use of hardware such as tablet computers and large-screen touch phones, the liberation of WiFi, 3G and 4G from traffic restrictions, and the new interactive experience brought by APPLE's App Store ecosystem have greatly increased App audiences and App developers. For App developers, there needs to be a way to monetize traffic, while for brand companies, advertising needs to follow the attention of consumers, hence the emergence of in-app advertising.
Advertising form
- banner advertising; Is the current common form of advertising display, usually appears at the top and bottom.
- Start screen advertising; Full screen/half screen display when opening the App.
- A commercial break; When using App, actions trigger full screen/half screen pop-up or embed.
- A list of recommendations; Pop up the AD by clicking the button.
- Integrating wall; Various tasks are displayed within an app, and then completed within the game with embedded points walls to earn virtual currency rewards.
- Video advertising; Can be better brand promotion.
