Hot pot is one of the traditional Chinese food styles. It has a history of more than 1,900 years in China. With the in-depth development of economic globalization, Chinese hot pot enterprises begin to go abroad and bring hot pot food to all over the world, which is widely sought after by consumers from all over the world. It has gradually become a hot food lifestyle for foreign people. According to the latest data from the National Bureau of Statistics, the national catering revenue exceeded 3.5 trillion yuan in 2016, with a year-on-year growth of 10.8%, among which hot pot, as the main force of popular catering, accounted for about 1/3 of the share. In recent years, the hot pot industry has driven the all-round take-off of related industries such as breeding and planting, raw and auxiliary materials, production and processing, logistics and transportation. It has become one of the industries with the fastest development speed and the most promising investment prospects, as well as one of the most promising Chinese food industries with global development.

In order to promote Chongqing hot pot industry culture, enhance the overall image of Chongqing hot pot, create Chongqing hot pot boutique brand, boost Chongqing hot pot to the country, to the world. The exhibition integrates display and publicity, information exchange, production and marketing docking, economic and trade cooperation, product promotion, in order to strengthen exchanges and cooperation, promote the development of the hot pot industry, by then, more than 20,000 domestic and foreign hot pot restaurants, hot pot chain institutions, franchise shops, catering chain institutions, catering equipment importers and exporters, wholesalers, distributors gathered in this exhibition.

Visiting group

In order to achieve the expected effect of the exhibition, the organizer set up a 20-person customer service department at the initial stage of investment promotion to collect and visit the information of surrounding hot pot restaurants, dealers and agents, and conduct one-to-one telephone invitation. 10 days before the launch, through the establishment of the database, to find the exact person in charge of direct mail tickets, to ensure that the audience visit as scheduled, 3 days before the launch, through the data center to release the exhibition visit reminder information, so as to avoid the wrong time to visit. More than 50 media will be invited to report on the exhibition site in real time during the development period to increase the interaction and late effect of the exhibition.