The 16th China International Software and Information Services Fair (hereinafter referred to as "China Soft Trade Fair") will be held at Dalian World Expo Plaza from June 12 to 15, 2018.
In the past two years, the development of artificial intelligence has been pushed to a new climax, with a large number of technology manufacturers entering the market one after another, artificial intelligtion-related startups mushrooming, and intelligent technology applications from all walks of life emerging in an endless stream, gradually forming an overall ecological environment in which infrastructure, software and solutions and IT and business services have a clear division of labor. By 2020, most new software products or services will have AI capabilities, and AI and big data technologies will revolutionize the entire software industry.
The rapid development of artificial intelligence is a new round of huge development opportunities for the software and information service industry, which will face a brand new industrial ecological environment and a strong impact of industrial reshuffle. The core role of software will be highly valued and its value will be increased, becoming an important driving force for the industrial economy to jump to the middle and high end of the value chain. Entering the new era of intelligence, the key and importance of software to define everything is further emerging, and the opportunities for technological development and industrial reshuffle are further emerging.
The theme of this year's Soft Fair is "Software Defines a New era of intelligence". It aims to make people realize The Times change of constructing new industries by informatization and networking, constructing new enterprises by platform and service, and constructing new industries by socialization and ecology. The 16th Soft Trade Fair focuses on the theme of designing exhibitions, conferences, forums and important activities, focusing on the new industrial ecology constructed by new IT technology, the creation and sharing of data economy, the cross-border integration of all business forms of cloud + network + terminal, as well as the construction of the ecosystem in the era of artificial intelligence, focusing on improving the internationalization, specialization and tradability of the exhibition, and continuously building the first software trading platform in China.
After 15 years of accumulation of elements, China Soft Fair will continue to focus on improving internationalization, specialization and tradability, and continue to build the first software trading platform in China.
First, build a global information sharing platform to enhance internationalization.
Invite more than 30 overseas countries and regions, more than 50 domestic provinces and cities, more than 800 service manufacturers, 3,000 industry users, 1,000 high-end speakers, 200 media, to build product information, technical information, service information, network information, market information, media information and other authoritative and international global information sharing platform.
Second, build an industrial ecological integration platform to enhance specialization.
Organized 30,000 professional exhibitions, 10 major quality theme forums, 30 industry ecological conferences, more than 10 regional cooperation and docking, and more than 20 business social activities. To build a multi-dimensional and professional industrial ecological integration platform, such as leading enterprises driving small and medium-sized enterprises, research institutes cooperating with incubation platforms, consulting institutions cooperating with financial capital, professionals colliding experts and scholars, technology platforms matching commercial applications, and government departments joining associations and organizations.
3. Create a platform for element resource aggregation to enhance the tradability.
It brings together more than 2,000 products, more than 1,000 projects, more than 10,000 practitioners, more than 100 domestic and overseas organizations and industry associations, and creates a sharing and transactional factor resource gathering platform for product connection application, service connection market, talent connection enterprise, capital connection project, overseas connection and domestic connection.
Highlights of innovation
I. Display of the whole industrial chain
Centering on the software industry chain, the exhibition scope and exhibitors will be planned to fully present the core role of software in technology, service and application fields, enlarge the value of software enterprises to serve the industry chain, and enhance the industry status.
From big data, cloud computing, artificial intelligence, mobile Internet, Internet of things and other basic platforms, to smart chips, sensor recognition, smart hardware, smart driving and other technical support, to smart city, civil-military integration, intelligent manufacturing, medical and health, social livelihood, transportation, financial logistics and other industry applications, all aspects of the core role and value of the software industry. Three aspects will be highlighted:
(1) Artificial Intelligence
Ai-related technologies and products, as well as specific scenario applications, will be the core highlights of the fair, and the exhibition will focus on upstream and downstream enterprises and products of the AI industry chain.
2. Military-civilian integration
Leading enterprises in the field of civil-military integration will be invited to demonstrate their technologies and products, and the development of civil-military integration in the field of software and information technology will be deepened.
(3) regional characteristic industries
In combination with the characteristics and advantages of regional industries, exhibitions will be held in areas such as smart city, intelligent manufacturing, industrial robots and industrial Internet, and industry conferences will be organized.
Second, new ecological chain research
The conference and forum will design the architecture and plan the content around the industrial ecological chain, and form a five-tier system of summit forum + series theme forum + professional technical discussion + industry ecological conference + regional cooperation, so as to meet the differentiated needs of enterprises in the industrial chain and meet the diversified cooperation of manufacturers in the ecological chain.
(I) Exchange of experts and mentors
Invite academicians, experts, scholars and well-known entrepreneurs to participate in the forum speech, and set up a special night talk and dialogue between experts and mentors, to provide consultation and diagnosis for enterprises. Customize 3-4 high-end salons for senior leaders and high-end people to create opportunities for private conversations among experts, mentors and entrepreneurs.
(2) Cooperation between leading enterprises
Huawei: technology tour exhibition, developer competition, software cloud promotion
Neusoft: Smart driving, health care
Xiaomi: Smart home ecological chain, intelligent hardware
Zte: 5G era
Midea: whole system solution for intelligent home appliances
Intel: Smart chips
Ali: Cloud platform, urban brain
Aerospace recognition: cloud testing, civil-military integration
Third, pan-international communication
For overseas countries and regions with strong scientific and technological innovation ability, high industrial clustering degree, and strong industrial military leadership, we will organize high-end exchange groups to connect channels such as investment attraction, project cooperation and technology transformation, and invite overseas merchants with product sales, technical cooperation and industrial application needs to participate in the exhibition for a wide range of Belt and Road countries and regions.
1. High-end overseas exchanges
Invite key national cities with strong scientific and technological innovation ability and high concentration of software industry such as Silicon Valley, Herzliya, Israel, St. Petersburg, Russia, Bangalore, India, etc., to organize groups and regional groups to communicate with domestic regions and industrial enterprises and promote cooperation.
2. The Belt and Road Initiative
Organizing exhibition groups from Japan and South Korea, Southeast Asia, Europe, Latin America, the Middle East, Africa and other Belt and Road countries and regions, especially Japan, South Korea, Chile, Brazil, Denmark, Singapore, Germany, France, Finland, etc., to communicate with domestic regions and enterprises.
Four, multiple field interaction
In order to attract the attention and participation of a wider range of people in software-related fields, urban residents and young groups, the fair breaks through the space limitation of one main pavilion, and forms an atmosphere of city-wide interaction, regional action, multi-industry linkage and people's delight, creating an urban science and technology experience festival.
(1) Scientific and technological innovation, digital experience, intelligent application interaction
Industrial tour venue: High-tech Zone, Jinpu New District, Zhongshan District, Ganjingzi District, etc
Software Park venue: simultaneous activities to promote publicity and diversion
Branch venue of electronic shopping mall: branch venue of sales special venue at the same time
(2) Urban business district, leisure and entertainment, catering and tourism interaction
Smart new retail experience: Peace Square, Central Avenue, Hang Lung Plaza, Boweinian, Shengli Square, Wanda Plaza, etc
Experience and appreciation of smart agriculture: Wafangdian characteristic Town, Cherry Festival, fishing Festival
Smart tourism experience: Shengya, Polar, Xiangying Town, Russian town, sailing, yacht experience, etc
Smart catering experience: special catering and intelligent catering service experience
City entertainment experience: tourist attractions, cinema, performances, etc
Five, show the sense of technology experience
Increase the participation, interaction, experience and visibility of the exhibition, set up intelligent application scenes, including: intelligent manufacturing, intelligent home, intelligent medical treatment, intelligent travel and other theme areas, adopt the scene and interactive display way, let the audience immerse in, experience the intelligent application of different themes, change the technical boring sense of professional exhibition, create a cool sense of experience of science and technology exhibition.
(1) Application scenario experience
Intelligent application scenarios: intelligent theater (SHOW), intelligent somatosensory interactive experience, intelligent home, intelligent health care, intelligent education, VR experience
(2) Science and Technology exhibition
Improve the interactivity and participation of the exhibition, and transfer the exhibition with science and technology: APP oriented play around the exhibition, directional interaction across the city.
Six, deep sense of acquisition activities
In order to get closer to the interests and preferences of IT related groups, attract their attention and participation in the Soft Fair, enrich the social and business activities besides the professional conference activities, integrate the content of science and technology culture, music, sports and other sectors, so that participants have a deeper sense of integration and gain, create their own festival of urban IT people, let the IT industry drive and influence deeply popular.
(I) Industry and professional exchanges
High-end business exchanges: guest exchanges at home and abroad, high-end business salon
Brand product release: industry annual release, industry report release, smart product show
Business channel communication: business matching, channel docking, industry docking, customer docking
(2) Music movement culture
Smart cool running: technology product experience, outdoor orientation
Technology Music Festival: Music Festival for IT people
Science and technology culture: e-sports competition, developer competition
