【PEE2018】

In recent years, with the continuous improvement of people's income level, the comprehensive release of the national two-child policy and the growth of demographic dividend, the total consumption market of Chinese children has reached 700 billion yuan, and maintains an annual growth rate of 20%, and the preschool education industry has been booming. Among them, the total number of infants and young children in the surrounding areas of central China is about 120 million, accounting for 51% of the total number of infants and young children in China. The infant and young children consumption market has great potential for development. Wuhan as the center of the exposure to infant and young children education, entertainment market accounts for 45.29% of the total number of the country, is the national infant and young children education enterprises contention, is a good place for the infant and young children education, entertainment industry gold prospecters.

In order to promote the development of preschool education industry in Central China and strengthen the cooperation and exchanges between domestic and foreign enterprises, it was organized by China Council for the Promotion of International Trade Wuhan Branch, Asian Federation of Preschool Education Enterprises and Guangdong Hongwei International Exhibition Group Co., LTD. "2018 The Second China (Wuhan) International Preschool Education Industry Expo" (PEE) is scheduled to be held on July 6-8, 2018 in Wuhan International Expo Center, Wuhan, China. The expo is expected to cover an exhibition area of 30,000 square meters. The exhibition products cover famous preschool education products, preschool education facilities, educational institutions, equipment and toys at home and abroad. PEE is a platform to establish industry information exchange and help domestic and foreign enterprises to explore emerging markets, which brings new opportunities for the development of preschool education industry in Central China. At the same time, Wuhan Preschool Education Exhibition will cooperate with hundreds of professional media and websites, and integrate the current new media marketing, all-round, three-dimensional publicity and promotion, with professional services and clear positioning, to the majority of kindergarten directors, institutions to provide more professional preschool education products and services.

[PEE Exhibition Review]

2017 Wuhan Preschool Education Exhibition was successfully held in Wuhan International Expo Center from May 12 to 14, 2017. The exhibition area of the first exhibition was 10,000 square meters, there were 158 exhibitors and the number of visitors was 11,256. A comprehensive display of preschool facilities, preschool supplies, children's entertainment, kindergarten decoration design, kindergarten daily necessities and educational toys, more than 1000 varieties. At the same time, a number of seminars and special lectures were held for the management and future development of the park, and the on-site feedback was good.

【PEE Exhibit Range 】

(1) Exhibition area of preschool education equipment

Electronic products: electronic whiteboard, touch all-in-one computer, projector, early childhood education software and safety management software, multimedia interactive products, tablet learning machine, point-reading machine, point-reading pen, early education machine, etc. Intelligent education robot, story machine, children's intelligent wearable, multimedia course, Head Start software, kindergarten shuttle management system, children's positioning system, AR and VR children learning entertainment equipment products;

Learning products: educational toys, Enlightening products, children's enlightenment products, sensory equipment, children's books, early education series products, animation products, children's products series, etc. Kindergarten books, children's publications, school bags, stationery, painting supplies, animation audio-visual products, plant specimens, handicraft courses, game courses, science experiment courses, children's books, left and right brain development textbooks, etc.

Preschool education facilities: kindergarten furniture, desks and chairs, Musical Instruments, outdoor slides, naughty castle, entertainment machines, children's castle, baby carriage, swing car, inflatable amusement equipment, children's play frame, swing, swing chair, turntable, trampoline, seesawing, combination of amusement toys, etc.

Toys: building block toys, jigsaw toys, intelligence assembling toys, tabletop toys, remote control toys, wooden toys, simulation models, electronic toys, cloth plush plastic toys, wooden paper toys, aircraft, ship car model series toys, etc.

(2) Maker Education Exhibition area

Science, Technology and Exploration: STEM; Robot education (educational robots, robot education courses, etc.);

Maker education platform: Maker Education Lab; Maker space; 3D printing equipment and applications; 3D design system and application; Virtual Reality (VR), Augmented Reality (AR) and other application technologies;

Maker education products: science courses, DIY products, electronic building blocks, etc.

Maker education achievements: children's maker education achievements, etc.

(3) Exhibition area of preschool education industry

Early education franchise: early education institutions, early childhood education centers, parent-child centers, early childhood education research and development institutions, early childhood education franchise chain institutions, early childhood education consulting institutions, etc.;

Kindergarten environment creation: plastic floor, spliced floor, floor mat, artificial lawn, kindergarten environment design, kindergarten landscape design and construction, etc.

Kindergarten supplies: school bag, garden clothes, bedding, kindergarten tableware, children's rice pocket, disinfectant wet tissue, children's warm water heater, air purifier, etc.

(4) Theme Exhibition area of aesthetic education achievements

Early childhood aesthetic education: aesthetic education colleges, famous teachers, local aesthetic education, aesthetic education films, aesthetic education works, aesthetic music, aesthetic dance, language arts, literary appreciation, aesthetic education products and solutions, etc.

【PEE Concurrent activity 】

1. Kindergarten Leaders Summit Forum and industry exchange meeting

2. 2018 China (Wuhan) International Toy Expo

3, 2018 the fifth China (Wuhan) International Video Games and Entertainment Exhibition

4. 2018 Asia VR&AR Expo

5. Communication dinner

【PEE Audience Group 】

1. Principals and teachers of public and private kindergartens in various provinces and cities, persons in charge of early education, parent-child centers, early education institutions;

2. Audio-visual education centers, information centers, equipment centers, education management, teaching and research departments, education and training institutions, consulting institutions and related purchasing departments of provinces and cities;

3. Children's playground, children's playground, toy store, supermarket chain, department store, baby products store, etc.

4. Preschool education and toy supplies agents, dealers, mother and child stores, etc.;

5. Investors, franchisees, online dealers, bidding units, etc., who intend to enter the preschool education and toy industry.

【PEE Promotion 】

1. Professional Call Center team, year-round call promotion, mobile phone SMS push, wechat push;

2, international cooperation: more than 40 international associations, chambers of commerce, government agencies, media, exhibition cooperation, extensive publicity and promotion;

3, hard advertising: more than 100 magazines, newspapers or other print media through advertising exchange, paid advertising and other ways to promote cooperation;

4. News: more than 2000 pieces of the latest progress and related information of the exhibition will be released continuously on various magazines, newspapers and websites;

5. In-depth report: in-depth report on major progress, important content, important visitors, exhibitors and other special news of the exhibition;

6. Special programs: special reports through TV stations, professional print media and industry websites;

7. Exhibition Express: Prepare 3 periods of exhibition Express before the exhibition and mail them to exhibitors and purchasers;

8. Electronic mail: Prepared electronic invitations, electronic dispatches and electronic invitations and published 500,000 emails;

9. Audio-visual media: advertising or news reports through more than 50 TV stations and radio stations;

10, outdoor advertising: through the station signs, flags, balloons, arches, light boxes and other outdoor advertising media to promote;

11. Press conference: Hold a press conference and invite the majority of media to report the latest situation and trends of the exhibition;

12. News retransmission: Allow and encourage other media and websites to forward relevant information and content of the exhibition;

13, tickets: printed before and after 100,000 copies, through various channels to invite customers to visit;

14. Invitation letters: 40,000 colorful invitations were printed twice to invite exhibitors and visitors by mail and exhibition delivery;

15. Exhibition Newsletter: 50,000 newsletters, similar to the exhibition newsletter, are easier and faster to convey the exhibition information.