Time: July 19-21, 2017

Venue: Shanghai New International Expo Center - China (No. 2345 Longyang Road, Pudong New Area)

Official website: www.superwinechina.com

Approved by:

Shanghai Municipal Commission of Commerce

Support unit:

WTO/TBT-SPS National Notification and Consultation Center of the People's Republic of China

China Entry-Exit Inspection and Quarantine Association Import and Export Food and Cosmetics Working Committee

Wine and fruit wine Expert Committee of China Food Industry Association

Organizer:

Shanghai Entry-Exit Inspection and Quarantine Association

Shanghai Association of Imported Food Enterprises

Shanghai Liquor Circulation Industry Association

Organizer:

Shanghai Golden Commercial Exhibition Co., LTD

100% focus on China's imported wine industry trade and transaction

Exhibition background

As one of the most professional purchasing fairs in China's import and export wine industry, Shanghai International Wine & Spirits Exhibition has been successfully held in Shanghai for dozens of times, with a total exhibition area of more than 150,000 square meters and hundreds of thousands of outstanding suppliers and buyers at home and abroad. The exhibition has attracted thousands of top suppliers from more than 40 countries and regions around the world with tens of thousands of wine products to participate in the exhibition. In the process of operation, the exhibition was organized by Shanghai Liquor Monopoly Administration, Shanghai Liquor Circulation Industry Association, Shanghai Wine Professional Association, Shanghai Imported Food Enterprise Association, International Wine Association, French Champagne Association, French Cognac Association, Mexican Tequila Association, Hong Kong Wine Chamber of Commerce, embassies and consulates and other domestic and foreign government departments and related industry organizations Strong support and participation; At the same time, it also attracted the attention of overseas organizations such as France, Germany, Italy, Spain, Chile, South Africa, the United States, Argentina, Portugal and Australia, and they organized groups to participate in the exhibition. Many overseas industry organizations hope to use Shanghai as a showcase and trading platform to introduce more and better quality wine and spirits products to China, so as to win China's huge market share and meet the huge consumer demand. In order to better for domestic and foreign wine enterprises to build a publicity, display and cooperation platform and a good marketing approach. The "18th Shanghai International Wine & Spirits Exhibition 2017" (Superwine China) will be held in Shanghai New International Expo Center from July 19 to 21, 2017. The exhibition will be an important purchasing event for imported Chinese wines, which will provide a green channel and cooperation platform for foreign wine and spirits enterprises to enter the Chinese market. At the same time, it can help domestic and foreign wine enterprises establish their brand image during the exhibition, achieve their sales targets and expand the scale of China's wine consumption market.

Concurrent activity

At the same time, the exhibition will also hold Shanghai International Wine Competition, International Seminar on labels and hygiene standards of imported wine products, wine selection conference of thousands of merchants and a number of special wine tasting events. Through the above activities, we will hold high-end seminars focusing on the forefront of the industry, practical and efficient professional buyers meeting, on-site interactive technical exchanges, national market and policy interpretation meetings of authoritative experts, etc. Rich exhibition content to the industry and the community to deliver the latest and most complete industry information. Among them; Led by the Fruit Wine Expert Committee of China National Food Industry Association, the Shanghai International Wine Competition will invite many internationally renowned wine experts to form an expert panel to jointly develop the Chinese wine value evaluation system, which will create a new scoring mechanism and evaluation system in the history of the World Wine Competition in China. It also marks the birth of a historic evaluation mechanism in the Chinese wine field. The competition participants come from tens of thousands of wine producers and wineries in more than 40 countries and regions around the world. With strict standards and fair evaluation mechanism, the competition creates a platform for each participant to exchange international quality wine, seeking the world quality wine that belongs to the taste of Chinese consumers, and promoting the development of wine culture in China.

Categories of exhibition:

• Imported liquor: imported alcoholic products (including wine, brandy, whiskey, vodka, rum, gin, sake, sparkling wine, champagne, tequila, etc.), alcoholic food, service providers (organizations), etc.;

• Traditional wine: domestic wine products (including white spirits, yellow rice wine, health wine, etc.);

• Fashion drinks: alcoholic drinks (including beer, cocktails, fruit liquors, etc.);

• Alcohol services: alcohol accessories and appliances, alcohol education and training, alcohol service providers (alcohol investment institutions, logistics and transportation service providers, alcohol storage service providers, etc.);

• Alcohol media: website, culture, advertising, gifts, recruitment, technology, etc.

Exhibition cost

International standard booth:

A: For domestic enterprises: 16800.00/ extension (RMB) 3m×3m

B: For foreign enterprises: 4800.00/ extension (USD) 3m×3m

Note: The standard booth (including: white siding on three sides, Chinese (English) lintel board, one consulting table, two folding chairs, full carpet, booth lighting, one 220V/5A power outlet and one waste basket

A. Free ice buckets, ice cubes, wine glasses and cleaning service will be provided.)

Indoor bare space: A: Domestic enterprises: 1500.00(RMB)/ square meter/exhibition period B: foreign enterprises: 480.00(USD)/ square meter/exhibition period

Note: (minimum 36 square meters) "Bare space" only provides exhibition space, excluding display racks, display equipment, carpet, power supply, etc.

Target audience

• Tens of thousands of wine importers and distributors in China and target audiences in Shanghai (4,300 wholesalers, distributors and 57,000 retailers in Shanghai; Nearly 500 hotels above four stars; Nearly 3800 high-end western restaurants and hypermarkets, duty-free shops, night shows, high-end clubs, etc.)

• Wine trade and retail: importers, wholesalers, sales representatives, specialty retailers, specialty retail chains, etc.;

• Hypermarkets and ordinary supermarkets: purchasing centers of hypermarkets and ordinary supermarkets, beverage purchasing managers, wine industry managers, managers of hypermarkets and ordinary supermarkets, etc.;

• Cafes, hotels and restaurants: hotels and nightclubs and restaurants (food and beverage managers, sommeliers), chain restaurants and chain hotels, etc.;

• Duty free business: duty free operators, ship tools dealers, duty free shops, airlines with purchasing departments, cruise and ferry companies with purchasing departments, etc

• E-commerce: Designers of wine and spirits websites, wine and spirits buyers of such websites, etc

Market prospect

Shanghai is China's economic, trade and financial center. The cargo throughput and container throughput of Shanghai Port rank first in the world. It is a good riverside international port. Shanghai is also home to the China (Shanghai) Pilot Free Trade Zone, the mainland's first free trade zone; In line with its unique geographical advantages, wine consumption is also on the rise, the recent five years into a step growth, but Shanghai has become the first wine consumption in China. According to official statistics, the retail scale of China's wine market is 60 billion to 70 billion yuan, and will exceed 150 billion yuan by 2018. However, considering the huge amount of "parallel trade" every year, China's wine market has actually exceeded 100 billion yuan, and is expected to double to 300 billion yuan in five years.

China's wine market has been growing at a rate of 15%-20% in recent years, while Beijing, Shanghai and other high-consumption cities have maintained an annual sales growth of 30%-45% in the imported high-end wine market. China's wine consumption groups are expanding at an amazing speed. According to the survey, there were 19 million wine lovers in China in 2009, among which 14 were imported wine consumers. It is expected that by 2025, this number will climb to 21 million, an increase of 50 percent. In the situation of the global grape total production decline since 2009, the wine consumption continues to decline, the Chinese market stands out. The world's famous wine producers have turned their eyes to China, which will become the eighth largest wine consumer in the world.

Application for exhibition:

A. Fill in the Application Form, stamp it with official seal, and mail it to the Organizing committee by mail or fax; Exhibitors should pay 50% of the booth fee as a deposit within 3 working days according to the requirements of the payment notice to ensure the booth location. The balance of the booth fee shall be paid one month before the exhibition. Otherwise, the organizer will regard it as giving up the exhibition. If the exhibitors withdraw from the exhibition midway after registration, the exhibition fee will not be refunded.

B. After confirming the booth, the organizer will send the Exhibitor Manual to the exhibitors; The manual includes information about exhibit transportation, booth design and construction, travel and accommodation arrangement, goods rental and so on. Exhibitors must fill in the relevant forms in the manual as required and return them to the organizer before the deadline.

C. Booth sequence allocation principle: "First application, first remittance, first arrangement". Only after receiving the deposit of booth fee can the organizer implement the booth booked by the exhibitor.

Way of exhibition:

If you want to register for the exhibition, please ask for the Exhibition Application Form from the Organizing Committee, fill it in, stamp it with official seal and send it to the group by mail or fax.

Traffic route

Shanghai New International Expo Center (SNIEC), the most convenient exhibition venue in Shanghai

Visit Golden Commercial: Shanghai Winexpo July 19-21, 2017 Professional buyers can enjoy unprecedented convenience. SNIEC is about 33 kilometers from Pudong International Airport in the east and 32 kilometers from Hongqiao Airport in the west. It can be reached by airport bus, subway or maglev train. Pudong International Airport, take Line 2 to Longyang Road Station, walk or transfer to Line 7 to SNIEC; About 40 minutes; Hongqiao International Airport, take Line 2 to Longyang Road Station, walk or transfer to Line 7 to SNIEC; About 50 minutes, by bus 989 section, bridge Line 5, Bridge Line 6 section, Fangchuan Special line, Dongchuan Special line, Huamu 1 Road, Airport Line 3, Airport Line 6, 975, 976, etc.

Please book now and reserve the best position as soon as possible to get the maximum exposure, stay ahead of your competitors and open up unlimited business opportunities.