The annual March 15 "International Consumer Rights Day" is getting closer to us. During such an important festival with the purpose of safeguarding the rights and interests of consumers, in order to effectively advocate safe consumption, China Toys and Baby Products Association (hereinafter referred to as the China Toys and Baby Products Association), together with Jingdong Maternal and Child Products, jointly launched the "I help for safety - General Mobilization for Safe consumption" March 16 toys and Baby products safety commitment brand assured purchase activity.

"Safety commitment brand" logo, care for children's growth safety start from me

Purify the consumption environment, boost consumer confidence and guide overseas procurement and consumption back

With the continuous growth of the consumption of toys and baby products in China, while the market is being standardized, the brand is developing rapidly, and the product quality is constantly improving, the phenomenon of uneven good and bad, fake and shoddy still exists, and consumers are still faced with many problems, such as difficult choice of products, difficult trust of brands, and difficult rights protection after the event. Toys and baby products are different from general consumer goods, which are related to the health and safety of babies. The chaos of consumption leads to the lack of confidence of some consumers in the consumption of "made in China", and the overseas purchase and consumption of children's products keeps rising. In 2014, the State Quality Supervision and Quarantine Administration (2014) No. 314 of the General Administration of Quality Supervision, Inspection and Quarantine on Strengthening Consumer Product Quality and Safety Supervision proposed to ensure consumer safety, purify the consumption environment and boost consumer confidence; In the Notice of The General Office of the State Council on Printing and Implementing the 2016 Action Plan of the Outline for Quality Development issued by the State Office of the People's Republic of China (No. 18, 2016) in 2016, it was pointed out that, focusing on toys, children's and infants' clothing and other consumer goods, special actions were carried out to improve the supply of consumer goods, and projects to improve the quality of consumer goods were organized and implemented to increase varieties, improve quality and create brands.

The implementation of "Brand self-discipline in China" will be launched in Beijing

As early as 2013, China Play Association began to pay attention to the safety consumption of toys and baby products market in China, and in the same year launched the "Care for children's growth, safety starts from me -- Brand self-discipline Tour in China" activity to strengthen the self-discipline of toys and baby products industry and improve the quality of toys and baby products. Promote enterprises to strengthen the construction of product quality reputation and fulfill the main responsibility of product quality and social responsibility; Cooperate with the government to do a good job in product quality supervision, intellectual property protection and market regulation management of the industry; Focus on promoting self-discipline commitment brands participating in self-discipline activities for industry and society; To promote and popularize the concept of safe consumption and product purchase knowledge for consumers, and guide consumers to buy safe and high-quality products as the goal. After four years of hard work, by the end of 2016, a total of 142 enterprises and 201 brands of toys and baby products had been voluntarily applied by enterprises and identified as "safety commitment brands" by the China Play Association.

"Safety commitment brand" can be seen everywhere

From March 16 to 18, the whole category of toys and baby products "Safety promise brand" can be bought at ease

From March 16 to 18, it is expected that nearly 100 "safety commitment brands" settled in Jingdong Maternal and Child will jointly carry out discount purchase activities for assured products. The category covers toys, buggies, cribs, children's clothes, children's shoes, sleep, home, feeding, washing, safety seats and other products. This is the "Safety commitment brand" assured purchase activity that China Play Association has carried out for consumers since it launched the "Care for Children's growth Safety Starts from me -- Brand Self-discipline China Tour" activity in 2013.

Conduct safety consumption survey, release safety consumption report, and select "CTJPA Top Ten Brands for Consumption"

During the Safe Consumption Festival, the official wechat of "China Play Expo" and Jingdong Mother jointly carried out a survey and evaluation of consumption, collecting consumers' comments on brands, products and services. According to the evaluation results, a report on the safety consumption of toys and baby products in China was jointly released. At the same time, China Games Association set up "CTJPA Consumption Proposition Award" to select the top ten brands of the year by category.

I for safety help - safe consumption mobilization

The theme of this activity is "I help for safety - Safe consumption Mobilization", which aims to call on the industry and all sectors of society to jointly contribute their share to the protection of children's health and safe growth, calling on enterprises to ensure the safety of products produced, the channel to put an end to the sale of fake and shoddy products, consumers to buy safe products, do not give fake and shoddy products space to survive, The media should play an important role in consumer education and supervision. It is believed that with the joint efforts of the industry and all sectors of society, the market environment of toys and baby products in China will become more and more standardized.