The year 2016 is a year of deepening reform of the market economy. China's economy has entered the fast track of development, and the traditional economic development model has entered the bottleneck period. In an era of weak advertising, what does it take to get a foothold in the baby business?
The answer is the platform. China's market has got rid of the traditional marketing lag mode of word of mouth, and diversified platform construction has become the cornerstone of the development of the industry. Especially in the baby industry, an authoritative communication platform is particularly important. In the complex market environment, CKE China Baby Fair stands out and becomes a leader in the platform construction, successfully turning the fair into an information center, an industry exchange meeting and a brand concentration camp. It can be said that China Baby Fair is no longer an exhibition in the simple sense, but a barometer of the baby market and industry beacon.
CKE China Baby Fair is organized by the China Toys and Baby Products Association and the Cologne Exhibition in Germany, among which the association has a history of 30 years. The number and quality of member brands have been growing year after year, and the capacity and level of exhibition services have been steadily improved. Messe Cologne is the world's leading exhibition organizer. It regularly organizes about 80 international exhibitions in Germany and around the world every year. In 25 industries, Messe Cologne organizes the top exhibitions in the industry. Strong genes, destined to China Baby Fair is the industry's leading driving force, to promote the entire baby industry towards a new 2017.
Forward-looking, high-end positioning, establish a new height of the industry. CKE China Baby Fair brand positioning has always adhere to the middle and high-end line, in the baby market, choose the strength of well-known brands, such as Goodbaby, Dorel, Combe, EF, Little Star, Kidsland, etc. The reputation of the brand creates the golden sign of the exhibition, while the sign effect of the exhibition further promotes the optimization of the channel, and the platform construction enters a virtuous circle of spiraling. The high-quality brand drives the potential channel, and the new force promotes the development of the industry.
The combination of Chinese and Western, international positioning, to expand the most extensive vision. Only stand in the perspective of the world, can be with the giants. CKE China Baby Exhibition in 2016 has shown the strength of connecting China and the West, the South Korean exhibition group, Germany exhibition group, China Hong Kong Exhibition group and other concentrated appearance, overseas brands into the Chinese market a new force, channels to absorb the strength of overseas brands, open a new chapter in the Chinese market. In 2017, there will be more overseas brand strength to join, a mutually beneficial and win-win industrial ecological chain will closely link China with the world, the market potential is infinite expansion.
Tailor-made, precise positioning, deep docking service. The wide range of information channels is a double-edged sword, providing a wide choice of channels, but also causing information redundancy, CKE China Baby Exhibition adhere to the "customized". In 2017, according to the characteristics of exhibitors, we will continue to organize special purchasing matchmaking meetings in different channels and categories. More than 10 meetings will be held simultaneously in supermarkets, carts and steamers. One-to-one precise negotiation, high-end customization and precise docking will be conducted to provide exhibitors with the most efficient and convenient services.
What is the baby industry fighting for in 2017? CKE China Baby Fair is dedicated to brand height, vision and service depth, in order to build the industry's first platform. Honey, what do you spell 2017 for?
