The 5th Shenzhen Urban Art Fair was launched in 2017

2017-01-19 14:57 0

Shortly after the fourth Shenzhen Urban Art Fair in 2016 ended, the preparatory work for the fifth Shenzhen Urban Art Fair in 2017 has also been fully launched. With these questions, how to build the fifth Shenzhen Urban Art Fair, how to position, how to take the lead, how to let participating institutions and artists gain benefits, how to surpass the "extraordinary" fourth Shenzhen Urban Art Fair, We walked into the organizing committee of Shenzhen City Art Fair and unveiled the 5th Shenzhen City Art Fair together.

First let's have a look at Shenzhen Urban Art Fair

Shenzhen City Art Fair (Shenzhen City Art Fair for short) is the first and only international hotel art fair in South China which radiates the Pearl River Delta and influences Southeast Asia. It is a high-quality art collection and trading platform built in the hotel rooms. In the name of the city, with the international hotel as the platform, with exquisite rooms as the exhibition space, the residential style of life and art just right together, create a new exhibition form and collection trading concept, at the same time, let the art really "earth", show the founding purpose of Shenzhen City Art Fair - Shenzhen, can also become the art city.

Shenzhen City Art Fair established background

Young and diverse Shenzhen needs an art fair that fits its temperament. Shenzhen has achieved rapid development in a short period of time, becoming another international city after Beijing and Shanghai, creating the world-famous "Shenzhen Speed" and becoming the "design capital" of China, which shows that the vitality and innovation of this young city is unparalleled among other cities. This seems to be the impetus for the new project of Shenzhen Urban Art Fair. Although there are many exhibitions in Shenzhen at present, the market is calling for an exposition focusing on contemporary art with precise positioning, fine service, small and fine, high quality.

The 4th Shenzhen Urban Art Fair Review: More and more international

The exhibition lasted for 4 days, creating nearly 15 million yuan of trade achievements, the fourth Shenzhen Urban Art Fair 2016 in Shenzhen Yafeng International Hotel on November 6, 2016 came to a perfect end.

As the only hotel art fair in South China, Shenzhen City Art Fair has been striving to move forward, and is currently one of the cultural exchange activities with the widest range of participation, the highest level of activities, the largest number of people and the greatest influence. This exhibition has attracted nearly 2000 pieces of works from 20 countries and regions such as the United States, France, Russia, Israel, South Korea, Beijing, Hebei, Shandong, Guangzhou, Shenzhen and so on. It has brought many art choices to Shenzhen people, art lovers and art investors. According to the follow-up statistics of the organizing committee, the exhibition has brought nearly 15 million yuan of trade achievements.

This exhibition presents two major advances:

First, the organizing committee provides more comprehensive and detailed services:

1. On the basis of the original free financial services and free packaging, the organizing committee also provides free work home service to better serve collectors.

2. The works collection certificate issued by the Organizing committee and the exhibitors is recognized by both parties, which greatly promotes the on-site transaction.

Second, more commercial cooperation:

Art and finance, art and commerce, art and space are most incisive in this exhibition, which is attended by highly active chambers of commerce in Shenzhen, such as Hubei Chamber of Commerce, Shandong Chamber of Commerce, Hunan Chamber of Commerce, Chaoshan Chamber of Commerce and Hakka Chamber of Commerce. The exhibition also invited Mr. Ulrich, chairman of the North German Artists Association and professor of Hamburg Academy of Fine Arts, Ms. Sheehan, Secretary General of Macao International Oil Painting Society, Liu Linna, Special representative of the Consulate General of Switzerland in Guangzhou, Evergrande Group, Huawei Group, Vanke Group, Guangdong Auslink Investment Company, Saab China (CIABICHINA). Executives from various industries and fields, such as Lingzhen Advertising Media Group and Qiqiao Group, gathered together in this art feast, which fully reflects the integration of art and business, which is also the driving force for the sustainable development of Shenzhen City Art Fair.

Room arrangement

VIP reception night

Exhibition site

What will the 5th Shenzhen City Art Fair, the most active hotel art fair, do?

2017 Just for better

1. Make another appointment with Western Masters

Following the 2016 Shenzhen Urban Art Fair close together with Picasso's works, sharing the master's creative process, life stories and life experiences, from all aspects to let everyone know the master bit by bit. In 2017, let us get close to the works of Western masters again, and learn more about the stories of art and life.

2. Pursue a breakthrough in the integration of finance, commerce and art

We will invite domestic cultural property exchanges and the financial sector to discuss the ways to break through in the operation of artworks, and invite Hubei Chamber of Commerce, Shandong Chamber of Commerce, Anhui Chamber of Commerce, Hunan Chamber of Commerce and senior executives of well-known enterprises to participate.

3, detonate the network - the public selection upsurge

Following the charm of the 2016 Shenzhen City Art Fair public selection of "My favorite artists and art institutions" online selection activity, 620,000 people responded actively in just 10 days, and 400 artists and art institutions actively signed up online. The competition was fierce and close. This activity instantly became popular in the whole Internet circle, setting off a hot flow of "art selection". 2017 The fifth Shenzhen City Art Fair also again, art "bo" out of the wonderful, chess opponents who can be better, wonderful activities to be announced!

4. Three-dimensional -- comprehensive coverage of publicity reports

Fully integrate resources, strengthen publicity efforts, and cooperate with more than 100 professional media, mass media and new media to carry out full coverage of the "publicity war" of Shenzhen City Art Fair together, and arouse the hot spot of art public opinion in Shenzhen. In addition, large LED, golf courses, building walls, airports and other advertising, layer by layer linkage, full firepower, to Shenzhen Airport waiting, arrival, aisle and other 140 advertising spots synchronously broadcast, comprehensive coverage.